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Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine
Manage episode 502344538 series 3344454
Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.
• Starting with pain points and amplifying the emotional impact of customer problems
• Using video sales letters for higher-ticket items to prevent price-shopping before value is established
• Creating clear differentiation between your solution and competitors' offerings
• Developing testimonials that showcase before-and-after transformation stories
• Building bold guarantees that reverse risk and increase buyer confidence
• Optimizing checkout pages by reinforcing trust elements from your sales page
• Avoiding the common mistakes that hurt conversion rates
• Creating urgency through natural consequences rather than artificial scarcity
Guest Contact Information:
linkedin.com/in/mrtrevorlevine
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Introduction to Conversion Focus (00:00:00)
2. Website Traffic Changes in the AI Era (00:07:16)
3. Video Sales Letters vs Landing Pages (00:15:25)
4. Pain Points and Problem Amplification (00:26:42)
5. Unique Selling Proposition and Testimonials (00:37:15)
6. Offers, Decoy Pricing, and Urgency (00:48:51)
7. Checkout Page Optimization Techniques (00:58:29)
652 episodes
Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Manage episode 502344538 series 3344454
Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.
• Starting with pain points and amplifying the emotional impact of customer problems
• Using video sales letters for higher-ticket items to prevent price-shopping before value is established
• Creating clear differentiation between your solution and competitors' offerings
• Developing testimonials that showcase before-and-after transformation stories
• Building bold guarantees that reverse risk and increase buyer confidence
• Optimizing checkout pages by reinforcing trust elements from your sales page
• Avoiding the common mistakes that hurt conversion rates
• Creating urgency through natural consequences rather than artificial scarcity
Guest Contact Information:
linkedin.com/in/mrtrevorlevine
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Introduction to Conversion Focus (00:00:00)
2. Website Traffic Changes in the AI Era (00:07:16)
3. Video Sales Letters vs Landing Pages (00:15:25)
4. Pain Points and Problem Amplification (00:26:42)
5. Unique Selling Proposition and Testimonials (00:37:15)
6. Offers, Decoy Pricing, and Urgency (00:48:51)
7. Checkout Page Optimization Techniques (00:58:29)
652 episodes
All episodes
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