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From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee

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Manage episode 499510089 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.
• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"
• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms
• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website
• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount
• The BISCUIT framework helps marketers adapt
• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest
• Distributing the same content across multiple platforms strengthens your position in AI search results
• Companies should track how their brand appears in AI responses and optimize accordingly

Guest Contact Information:

knowatoa.com

linkedin.com/in/michaelbuckbee

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introducing AI Competitive Intelligence (00:00:00)

2. The Shift to Siteless SEO (00:09:28)

3. AI Search Attribution Challenges (00:16:00)

4. Content Strategy for AI Optimization (00:25:13)

5. The BISCUIT Framework Explained (00:33:45)

6. Future of Agentic Search (00:43:36)

652 episodes

Artwork
iconShare
 
Manage episode 499510089 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.
• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"
• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms
• ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website
• AI search operates on different rules than traditional SEO—domain authority matters less while content repetition becomes paramount
• The BISCUIT framework helps marketers adapt
• Post-purchase attribution surveys often reveal that AI search plays a larger role in customer acquisition than analytics suggest
• Distributing the same content across multiple platforms strengthens your position in AI search results
• Companies should track how their brand appears in AI responses and optimize accordingly

Guest Contact Information:

knowatoa.com

linkedin.com/in/michaelbuckbee

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introducing AI Competitive Intelligence (00:00:00)

2. The Shift to Siteless SEO (00:09:28)

3. AI Search Attribution Challenges (00:16:00)

4. Content Strategy for AI Optimization (00:25:13)

5. The BISCUIT Framework Explained (00:33:45)

6. Future of Agentic Search (00:43:36)

652 episodes

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