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Pairing SEO With Automation With Steven Werley
Manage episode 519871355 series 14410
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.
• rebrand to Best SEO Podcast and new AI-derived book
• why LLMs matter for analysis, decks, and feedback
• custom GPTs tuned with domain knowledge
• building automations in n8n, Make, ClickUp, and HighLevel
• human in the loop as the quality guardrail
• data enrichment with RB2B and Clay for true personalization
• marketing, RevOps, and agent orchestration converge
• LLM visibility certification and next steps
Guest Contact Information:
Website: stevenwerley.com
LinkedIn: linkedin.com/in/stevenwerley
Instagram: instagram.com/stevewerley
Facebook: facebook.com/steven.werley
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Rebranding And The New Book (00:00:00)
2. Why AI Disrupted Marketing First (00:00:34)
3. From Sales Training To Agentic Workflows (00:02:02)
4. LLMs Beyond Content: Analysis And Decks (00:04:12)
5. Custom GPTs And Workflow Automation (00:07:00)
6. ClickUp, GoHighLevel, And Process Design (00:09:58)
7. Human In The Loop And Sales Adoption (00:14:00)
8. The Cost Of Missed Follow‑Ups (00:17:15)
9. Infinite Priority Queues In Slack (00:20:15)
10. Building Smarter Cold Outreach Pipelines (00:22:58)
11. Data Enrichment With Clay And RB2B (00:26:20)
12. Personalization Versus Spam At Scale (00:29:20)
13. Marketing, RevOps, And AI Orchestration (00:33:12)
14. Process Change Creates Compounding Moats (00:37:06)
15. LLM Visibility Certification And Next Steps (00:40:00)
16. How To Connect And Final CTA (00:44:10)
1018 episodes
Pairing SEO With Automation With Steven Werley
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Manage episode 519871355 series 14410
We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.
• rebrand to Best SEO Podcast and new AI-derived book
• why LLMs matter for analysis, decks, and feedback
• custom GPTs tuned with domain knowledge
• building automations in n8n, Make, ClickUp, and HighLevel
• human in the loop as the quality guardrail
• data enrichment with RB2B and Clay for true personalization
• marketing, RevOps, and agent orchestration converge
• LLM visibility certification and next steps
Guest Contact Information:
Website: stevenwerley.com
LinkedIn: linkedin.com/in/stevenwerley
Instagram: instagram.com/stevewerley
Facebook: facebook.com/steven.werley
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Rebranding And The New Book (00:00:00)
2. Why AI Disrupted Marketing First (00:00:34)
3. From Sales Training To Agentic Workflows (00:02:02)
4. LLMs Beyond Content: Analysis And Decks (00:04:12)
5. Custom GPTs And Workflow Automation (00:07:00)
6. ClickUp, GoHighLevel, And Process Design (00:09:58)
7. Human In The Loop And Sales Adoption (00:14:00)
8. The Cost Of Missed Follow‑Ups (00:17:15)
9. Infinite Priority Queues In Slack (00:20:15)
10. Building Smarter Cold Outreach Pipelines (00:22:58)
11. Data Enrichment With Clay And RB2B (00:26:20)
12. Personalization Versus Spam At Scale (00:29:20)
13. Marketing, RevOps, And AI Orchestration (00:33:12)
14. Process Change Creates Compounding Moats (00:37:06)
15. LLM Visibility Certification And Next Steps (00:40:00)
16. How To Connect And Final CTA (00:44:10)
1018 episodes
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