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Pairing SEO With Automation With Steven Werley

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Manage episode 519871355 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.
• rebrand to Best SEO Podcast and new AI-derived book
• why LLMs matter for analysis, decks, and feedback
• custom GPTs tuned with domain knowledge
• building automations in n8n, Make, ClickUp, and HighLevel
• human in the loop as the quality guardrail
• data enrichment with RB2B and Clay for true personalization
• marketing, RevOps, and agent orchestration converge
• LLM visibility certification and next steps

Guest Contact Information:

Website: stevenwerley.com

LinkedIn: linkedin.com/in/stevenwerley

Instagram: instagram.com/stevewerley

Facebook: facebook.com/steven.werley

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Rebranding And The New Book (00:00:00)

2. Why AI Disrupted Marketing First (00:00:34)

3. From Sales Training To Agentic Workflows (00:02:02)

4. LLMs Beyond Content: Analysis And Decks (00:04:12)

5. Custom GPTs And Workflow Automation (00:07:00)

6. ClickUp, GoHighLevel, And Process Design (00:09:58)

7. Human In The Loop And Sales Adoption (00:14:00)

8. The Cost Of Missed Follow‑Ups (00:17:15)

9. Infinite Priority Queues In Slack (00:20:15)

10. Building Smarter Cold Outreach Pipelines (00:22:58)

11. Data Enrichment With Clay And RB2B (00:26:20)

12. Personalization Versus Spam At Scale (00:29:20)

13. Marketing, RevOps, And AI Orchestration (00:33:12)

14. Process Change Creates Compounding Moats (00:37:06)

15. LLM Visibility Certification And Next Steps (00:40:00)

16. How To Connect And Final CTA (00:44:10)

1018 episodes

Artwork
iconShare
 
Manage episode 519871355 series 14410
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue.
• rebrand to Best SEO Podcast and new AI-derived book
• why LLMs matter for analysis, decks, and feedback
• custom GPTs tuned with domain knowledge
• building automations in n8n, Make, ClickUp, and HighLevel
• human in the loop as the quality guardrail
• data enrichment with RB2B and Clay for true personalization
• marketing, RevOps, and agent orchestration converge
• LLM visibility certification and next steps

Guest Contact Information:

Website: stevenwerley.com

LinkedIn: linkedin.com/in/stevenwerley

Instagram: instagram.com/stevewerley

Facebook: facebook.com/steven.werley

More from EWR and Matthew:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Rebranding And The New Book (00:00:00)

2. Why AI Disrupted Marketing First (00:00:34)

3. From Sales Training To Agentic Workflows (00:02:02)

4. LLMs Beyond Content: Analysis And Decks (00:04:12)

5. Custom GPTs And Workflow Automation (00:07:00)

6. ClickUp, GoHighLevel, And Process Design (00:09:58)

7. Human In The Loop And Sales Adoption (00:14:00)

8. The Cost Of Missed Follow‑Ups (00:17:15)

9. Infinite Priority Queues In Slack (00:20:15)

10. Building Smarter Cold Outreach Pipelines (00:22:58)

11. Data Enrichment With Clay And RB2B (00:26:20)

12. Personalization Versus Spam At Scale (00:29:20)

13. Marketing, RevOps, And AI Orchestration (00:33:12)

14. Process Change Creates Compounding Moats (00:37:06)

15. LLM Visibility Certification And Next Steps (00:40:00)

16. How To Connect And Final CTA (00:44:10)

1018 episodes

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