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6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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Pop quiz: What do freelancers fear MORE than death, public speaking, and spiders? Answer: Potentially, maybe, somewhat looking desperate when it comes to getting clients. It’s not your fault…back in school most of us were taught to stay quiet, not stand out from the crowd. That being “pushy” and asking for what you want is bad. You're taught that i…
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Two freelancers. Both relying on referrals to bring in clients. One is fully booked solid with a 3-month waiting list. The other is barely scraping by. What makes the difference? These 7 “Referral Killers.” Get them wrong, and you’ll struggle for clients. Fix even just one of them, and you’ll get more leads and higher-quality projects. In this epis…
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Pure creatives are selfish. They create art for themselves. And your potential clients don’t care about your personal creativity. They care about what's in it for them. So as a creative, we can't just be selfishly isolated in our little rooms creating art for art's sake because it fulfills us. When it comes to actually being a business owner, we ha…
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You know what's wild? I had three of my coaches (Richie, Dennis, and Rob) on the podcast this week to settle the organic vs. paid ads debate once and for all. Combined, they've spent tens of millions on paid ads and generated hundreds of millions in revenue for clients. And here's what they said: If you're doing organic without paid ads, you're pla…
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I need to tell you something you probably don't want to hear. You don't have a marketing problem. You have a leads problem. Let me prove it to you: You're generating less than 5 new leads per month Some months you get 10 leads, some months you get 1 That's a 1000% variance from your best month to your worst Meanwhile, my business generates 1,974 le…
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Just because you're making money doesn't mean you're thriving as a freelancer. And if you're NOT making money? You're definitely not thriving. Here's what a thriving freelance business actually looks like: stable income, financial runway so you can take a hit without panicking, no constant fires to put out, and you actually enjoy what you do. Sound…
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You know that massive to-do list in your head? All those things you're "supposed" to do as a freelancer? New website. Social media content calendar. Cold outreach. Warm outreach. Lead magnets. Funnels. Pricing revamp. Recurring revenue package. Portfolio update. It's overwhelming as hell. And oh by the way, 99% of that list doesn't matter right now…
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You can spend years building a wildly successful six-figure (or multi-six-figure) freelance business... Only to watch it crumble to dust. Not because you sucked at your craft. Not because you weren't talented enough. But because you didn't defend yourself properly against a handful of silent killers. One of these silent killers once cost me five we…
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Most freelancers think: "The more work I show, the more clients I'll attract." But if you have a level 10 skillset working with level 5 clients… Your portfolio is gonna look level 6 at best. And it’s hard to level up your clients if your portfolio doesn’t match. Is your portfolio all over the place? Not showcasing work at the level you want to attr…
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“Raise your gosh darn rates.” I literally have a podcast episode with this title. But that advice is not for everyone because raising your prices isn’t always the answer. Every freelancer has a “Goldilocks sweet spot” for their pricing. The perfect balance of rates that keep you booked, profitable, and sane. Charge too much? You've got the "luxury …
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The vast majority of freelancers want one thing: more clients. But what if that’s not your biggest problem? What if you’re booked solid… And now the “good problem to have” is that you can’t ever take a vacation because your income is tied to the hours you work? It’s a dollars-for-hours trap. No work = no money. Vacation? You're not making money. Ge…
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We all get the same 24 hours in a day. So why can some people get more done in that 24 hours than others? It’s not ALWAYS about doing more. In many cases it’s about doing the RIGHT things consistently (at the right time of day). My day starts at 5:30 AM with 15 minutes of reading and straight to the gym for a workout. It’s a non-negotiable for me, …
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If you've ever thought to yourself, "I need more clients, please God, rain them down out of the sky" - I'm probably gonna piss you off today. Hopefully in a good way. Some numbers I found interesting and concerning: 68% of freelancers rely on passive methods to get clients. 58% said client acquisition was their number one challenge. 🤨 Hmmmm…I wonde…
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The average freelancer is often absolutely clueless when it comes to running a business. And I can only say this because I did some of the dumbest possible things for the first five years that I was a freelancer. Until I started looking at best practices from other successful industries - in many cases who had spent millions (or hundreds of million…
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Traditional proposals are a massive waste of time. You put all this time and effort into a long, fancy 10-page proposal that you THINK is going to impress your clients… When in reality, there’s a better way to close that deal. This week’s episode is for you if you rely on proposals to do the heavy lifting for you. Instead, use my 4-step “anti-propo…
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Let me make something clear: Referrals aren’t BAD. Just don’t rely on them as your ONLY source of leads. But a client is a client, and if people are sending them your way, you’re not gonna say no! And the best way to bring in more referrals is to deliver a “6 Star Client Experience.” If you’ve ever been to a 5-star hotel, you know it’s the little d…
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If you’re not getting the number of leads and clients you want… It can be tempting to think that you need to DO more. No, it’s not time to update your website again. No, you don’t need a higher-converting funnel. No, you don’t need more content. No, the latest AI miracle isn’t going to save you. None of that matters if your positioning is vague and…
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If you think that running paid ads for your freelance business is a complete and total waste of time and money, with no chance of ever getting you clients… Don’t bother reading any further. I get why many freelancers believe this - especially if you’ve tried to run ads in the past and been burned with low-quality leads, high costs, and NOTHING to s…
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Every superhero has an arch-nemesis (or two). Batman’s got the Joker. Spidey’s got the Green Goblin. Superman? Lex Luthor. But you? You’ve got five freelancing villains quietly sabotaging your business. There’s no maniacal laughter or evil stare. They’re not wearing capes or threatening to destroy the world with a giant-ass laser. These villains ar…
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Back in 2011, I made a list called “My Future Wife.” A bullet-point breakdown of everything I wanted in…you guessed it…my future wife. The whole dream package. But after reading through it, I had a sinking realization: I wasn't the type of guy who would be attractive to that type of woman. So I spent the next few years becoming that man. That list …
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“I don’t want to bother people.” That one thought has killed more freelancers than bad pricing ever has. “I don’t want to bother people with emails.” “I don’t want to follow up too soon.” “I don’t want to come off pushy.” Translation? You’re broke because you’re assuming you’re bothering people… When in reality? They’re probably happy to be bothere…
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"How much do you charge?" Six simple words. But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it. Why? Because it’s a trap. And if you’re not paying attention, you’ll walk right into it. This week’s episode breaks down exactly how to answer this question without sounding …
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Hard to explain. Not specific enough. Too wide an audience. Freelancers kinda suck at crafting offers. Even the good ones. Especially the good ones. If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it… You're probably doing this wrong. We’ve worked with hundreds of freelancers at this poi…
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If you’re great at what you do… If people look up to you, hire you, refer you… And you’re still struggling with client acquisition… You know what you SHOULD be doing. So what’s holding you back? Sometimes, after being so good at what you do for so long, the idea of starting something you might not be great at right away can feel uncomfortable. We f…
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You know that meme… Charlie Day, crazed look, wall of string, pointing at chaos? That’s the typical freelancer trying to make a decision. A simple pricing change?You’re mapping out lifetime value, market benchmarks, “CFO-level cost abstractions” (whatever the hell that means). Meanwhile, someone else just ran a quick test, got a client, and moved o…
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Just one nightmare client can ruin your business. One soul-sucking, scope-creeping, micromanaging clown who drains your time, sanity, and confidence. And the frustrating thing is, you probably felt the red flags on that first call (and ignored them)… Thinking, “it’ll be fine”… “I’m probably overreacting…” “I can manage them, they really do need my …
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Ever hop on a discovery call… Only to find out they "might" be ready in 6 months, have no budget, and just want free advice? Not only did you get your hopes up, you ALSO just wasted your time. Yeah, it sucks - and today we’re going to fix it. Way back in the 1960’s, IBM developed a pretty cool framework called BANT to weed out bad leads… And in thi…
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You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me. Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-bl…
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”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.” When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money. You’re not a SaaS. You’re not a wedding cake. And…
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You ever say things like… "Let me know if there's anything I can do" Or "Just keep me in mind"? Then you might be selling your services like a big, dumb, stupid idiot. (Yes, those were my exact words.) This episode kicks off a savage new series where I break down 8 ways freelancers ruin sales without realizing it. You'll learn: Why your “nice guy” …
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Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"? If it’s the latter, you’re making the same mistake most freelancers make. You’re trying to be the Cheesecake Factory, with its 21-page menu with 250+ items on it. Your thought process is "there's something for everyone". And yet… no one knows what you’re actually great…
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Ever been to a spa? You get a menu with 12 fancy options… and no idea which one you actually need. Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Experience for $399? You have no idea. Now imagine you're about to spend $5K to $10K (or more), and you’re handed the same kind of “pick-your-own-adventure” PDF.…
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Most freelancers aren’t selling to strangers. They’re stuck relying on referrals and word-of-mouth… So they never realize how fragile their business actually is. Because when that word-of-mouth dries up and you finally try to reach outside your cozy little network? Suddenly the “no’s” and ghosting start piling up. And it’s not because your work isn…
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One of my clients has the dream setup: A solid YouTube following Tens of thousands of people visiting his site every month A clean, self-checkout flow for his freelance services Sounds awesome, right? But when we looked under the hood… He was making just $0.23 per visitor. Twenty. Three. Cents. Let that sink in. That’s LESS than $5k/month from 20,0…
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As you scale past $100k as a creative freelancer, something starts to break: YOU become the bottleneck. You’re managing every email. Sending every invoice. Doing every project from scratch. Waking up at 3am remembering something you forgot to send. No wonder things feel chaotic. But here’s the good news: You can fix this without hiring a team.In th…
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At first, every new lead feels like a win. (Finally, people want to work with me!) But if you actually want to break into multi-six figures? You need to say "no" more than ever. Because every bad-fit client you say yes to drains your creativity, clogs your calendar, and burns you out before you even realize it’s happening. In this week’s episode, I…
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Every freelancer knows the feeling… One week, you’re slammed with work. The next? Crickets. And in those quiet weeks, you’re either putting out fires or you panic and slash your rates to get anything booked. But here’s the truth: Those “lulls” are the reason you’re stuck under $200k. Not your talent. Not your pricing. Not the economy. If you want t…
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If you're trying to break into multi-six figures as a freelancer, this might sound familiar: You're good at what you do. You’ve got clients. You’ve raised your rates. But somehow… you’re still stuck around $100k–$150k. The problem? It’s not your pricing. It’s not your marketing. It’s that your service isn’t built to scale. In this episode, I’ll wal…
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Most freelancers plateau at $50K. You start by getting a few clients Those clients turn into a few more referrals You get just enough referrals to hover in the $50k plateau Some break six figures "by accident". Same thing as $50k, but you just stay a bit busier (usually because you have a larger network or are in a better niche). But multi six-figu…
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Let’s say you hired a personal trainer with the goal of "getting into shape"… But instead of coaching you, they literally did the workouts for you. They ran the miles. They lifted the weights. They meal-prepped and tracked every calorie. Meanwhile, you’re on the sofa binging White Lotus... and somehow you get in the best shape of your life. That wo…
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Creatives LOVE making things "perfect". We obsess over the tiny details, tweak endlessly, and burn hours and hours and hours... and hours trying to craft the "perfect" final product for our clients. But here’s what sucks: Perfectionism is keeping you broke. Spending 40 hours on something that should take 8? That’s the difference between making $92/…
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You already know that paid ads bring in clients. Duh. But what if I told you the real magic isn’t just in the ROI? But what if I told you some of the biggest benefits of paid ads have nothing to do with advertising ROI? Instant market feedback (know what actually resonates with clients) A sales process that improves fast (because you’re getting mor…
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Most freelancers think success comes from being great at their craft. It doesn’t. I’ve seen average freelancers with solid marketing dominate their industry while insanely talented ones struggle to get clients. Being the best doesn’t matter if no one knows you exist. I’ve also watched freelancers waste hours crafting detailed proposals, only to get…
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Want to know the equation that’s made me literally millions of dollars? (I did the math) It’s simple. It’s powerful. And if you dismiss it because you think your business is “different,” you’re screwing yourself. It’s called The Value Equation. This ONE framework will show you exactly why some freelancers struggle to close deals while others charge…
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Over the last couple of years, my team and I completed over 1,600 sales calls. That kind of volume exposes what actually works in sales - and what doesn’t. The brutal truth is that many freelancers think they’re decent at sales… But they’re actually just bad at lead generation. You’re only talking to the hottest of hot referral leads - the easy lay…
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Most freelancers are making things hard than they need be by just "winging it" - stumbling through their business like they’re lost in the woods with no GPS. But here’s the thing: nearly every problem you have with your business has already been solved. The smartest minds in the world have figured out how to create predictable revenue, retain clien…
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"Growth at all costs" can be dangerous. It's a CRAZY thing to try to grow only to sacrifice everything else in your life. Here's my 2024 in bullet points: → 2X’d the business (third year in a row) → Took my mom to Europe for a month (her first trip abroad) → Shut down operations for 2 weeks straight (paid the team to do nothing) → Zero 9pm work mar…
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Most freelancers make one of two big mistakes when it comes to paid ads: They dive in before they’re ready and burn cash they didn’t need to spend. They avoid ads like the plague—even when it’s their best option to make more money. If either one of those sounds familiar, this episode is for you. I break down 6 simple ways to know if ads are right f…
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$3 a day. That’s all it took for one of my clients to add $140,000 to their income last year. Sound crazy? It's not. This strategy is simple, low-risk, and requires no complicated funnels or tech setup. And the best part? You can set it and forget it. In this week’s episode, I’m breaking down step-by-step how to turn tiny ad spends into new clients…
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