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#364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox
Manage episode 485222998 series 1816805
Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"?
If it’s the latter, you’re making the same mistake most freelancers make.
You’re trying to be the Cheesecake Factory, with its 21-page menu with 250+ items on it.
Your thought process is "there's something for everyone". And yet… no one knows what you’re actually great at.
In this episode of the 6 Figure Creative Podcast, I call this out for what it is:
The Portfolio Paradox: the more work you show, the fewer clients you actually land.
In this episode, I’ll show you:
Why your “impressive” portfolio isn’t converting
The silent signals a cluttered portfolio sends to clients
And how to fix it with a Greatest Hits-style approach that builds trust fast
If you want clients saying “hell yes” instead of “next!"... listen to this episode.
For full show notes, visit https://6figurecreative.com/364
365 episodes
Manage episode 485222998 series 1816805
Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"?
If it’s the latter, you’re making the same mistake most freelancers make.
You’re trying to be the Cheesecake Factory, with its 21-page menu with 250+ items on it.
Your thought process is "there's something for everyone". And yet… no one knows what you’re actually great at.
In this episode of the 6 Figure Creative Podcast, I call this out for what it is:
The Portfolio Paradox: the more work you show, the fewer clients you actually land.
In this episode, I’ll show you:
Why your “impressive” portfolio isn’t converting
The silent signals a cluttered portfolio sends to clients
And how to fix it with a Greatest Hits-style approach that builds trust fast
If you want clients saying “hell yes” instead of “next!"... listen to this episode.
For full show notes, visit https://6figurecreative.com/364
365 episodes
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