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#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself

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Manage episode 495867086 series 1816805
Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hard to explain. Not specific enough. Too wide an audience.

Freelancers kinda suck at crafting offers.

Even the good ones.

Especially the good ones.

If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…

You're probably doing this wrong.

We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…

How are your clients gonna know?

Congratulations, you just killed the sale with confusion.

In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.

We show you:

  • Why your Franken-service is repelling clients
  • How to instantly raise your rates without changing your service
  • The one litmus test to see if your offer actually makes sense

Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.

Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”

Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.

For full show notes, visit https://6figurecreative.com/372

  continue reading

376 episodes

Artwork
iconShare
 
Manage episode 495867086 series 1816805
Content provided by Brian Hood. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hood or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hard to explain. Not specific enough. Too wide an audience.

Freelancers kinda suck at crafting offers.

Even the good ones.

Especially the good ones.

If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it…

You're probably doing this wrong.

We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do…

How are your clients gonna know?

Congratulations, you just killed the sale with confusion.

In this week’s episode, I bring on our Clients by Design coach Stephen Hutson to break down the five pieces every great offer needs.

We show you:

  • Why your Franken-service is repelling clients
  • How to instantly raise your rates without changing your service
  • The one litmus test to see if your offer actually makes sense

Crafting a great offer is both an art and a science, and it’s one of the first steps to building a Client Acquisition Machine.

Get this right, and great clients will instantly know what you do, why you’re worth the price, and how to say “hell yes.”

Get this wrong, and you’ll keep selling the what… while they walk away confused about the why.

For full show notes, visit https://6figurecreative.com/372

  continue reading

376 episodes

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