Over 50% of SaaS companies say partnerships are a top revenue driver, but the path to success isn’t always clear. On this show, we unpack the real stories behind the programs driving revenue growth, straight from the people who’ve built them. From early missteps to pivotal moments, each guest breaks down how their strategy evolved, what actually worked, and the lessons that stuck. We’re getting tactical, walking through the exact playbooks they’ve used to turn partnerships into a predictable ...
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Competitive Acquisition Channel Podcasts
Welcome to the Hueman Resources Podcast Channel, your go-to destination for insightful discussions and invaluable resources on talent, recruitment, and industry trends. At Hueman, we understand the importance of staying ahead in the ever-evolving landscape of talent acquisition, which is why we've created a collection of podcasts and audio blogs designed to equip you with the knowledge and strategies needed to thrive in this competitive market. Whether you're a seasoned HR expert, a business ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Building Partnership Programs That Scale with Chris Lavoie
51:48
51:48
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51:48Most partner programs don’t fail because of strategy, but by simply scaling too early. In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable inte…
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The (Next) Decade of the Partner Ecosystem with Jay McBain
48:24
48:24
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48:24Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale? In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence cu…
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Ready to make your SaaS partnerships actually work? Get It, Together is your backstage pass to the real people behind partner programs that drive revenue. Get insights from their rookie mistakes, how they overcame them, and what they learned along the way. No fluff, just practical advice you can use right now. We want to help you launch, scale, and…
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Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
36:50
36:50
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36:50In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land on the perfect formula for a winning brand strategy. One of those pros is Amanda Mount, Director of Affiliate Marketing at Monks. In this episode, Todd Crawford is on a mission to learn how Amanda doe…
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Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ
52:03
52:03
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52:03Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore how to build an affiliate A-team and the key differences between affiliate marketing in the U.S. and the U.K. To start, they break down how the maturity of each market is shaping the role, influencing …
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Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
55:53
55:53
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55:53When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave t…
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Real Talk on Talent | Work From Where? Navigating Return-to-Office Mandates
28:48
28:48
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28:48Send us a text Return to office policies have become one of the most divisive workplace topics of the post-pandemic era. Dina and Hilary tackle this controversial subject by examining how companies are making drastically different choices – from Spotify's bold "our employees are not children" remote-first stance to organizations mandating full five…
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IPMI Healthcare HR | Harnessing Data to Drive Impactful Healthcare Hiring Decisions
30:12
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30:12Send us a text Washington Health CHRO John Zubiena and Human's Zach Coffey share how their RPO partnership transformed hiring outcomes through data-driven decision-making and strategic metrics tracking. ➡︎ Watch the Presentation Here: https://youtu.be/T8IoWSOTIYg =========================== Key Highlights =========================== • Washington He…
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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
38:06
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38:06Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing stra…
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Real Talk on Talent | How AI is Revolutionizing the Recruiting Industry
39:25
39:25
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39:25Send us a text AI is transforming talent acquisition by automating repetitive tasks and allowing recruiters to focus on strategic partnerships with hiring managers. We explore how implementing the right AI solutions can dramatically improve time-to-fill, candidate experience, and quality of hire. • AI implementation should start with identifying sp…
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
34:34
34:34
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34:34A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…
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IPMI Pop Up | Healthcare Recruitment: From Crisis Response to Strategic Success
57:29
57:29
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57:29Send us a text Dive into an eye-opening conversation about transforming talent acquisition in the healthcare sector. Leaders from Human, a specialized RPO, share their insights on bridging the gap between immediate staffing needs and strategic long-term hiring solutions. Featuring Bob, the former head of HR at the University of Chicago Medicine, th…
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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
44:56
44:56
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44:56Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…
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Real Talk on Talent | The Art of Meaningful Networking & Human Connection
25:46
25:46
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25:46Send us a text This episode delves into the often awkward yet essential world of networking, emphasizing the importance of building meaningful connections over mere transactional relationships. By reframing networking as a mutual exchange of value and providing practical strategies, we offer insights on navigating both in-person and digital network…
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Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
44:14
44:14
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44:14It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…
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Real Talk on Talent | Reacting to Recruitment Faux Pas
20:07
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20:07Send us a text And now for something completely different: reacting to TikToks. Join us on 'Real Talk on Talent' as we unpack the controversial practice of posting 'ghost jobs' among other questionable hiring tactics. We confront the truth behind these misleading methods, contrasting them with legitimate strategies like evergreen positions and tale…
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IPMI Fireside Chat | Future-Proofing Clinical Talent Acquisition
25:26
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25:26Send us a text What if revolutionizing recruitment could redefine healthcare staffing? Join us as we promise an exploration of a groundbreaking partnership between Comer Children's Hospital and Human, a leading recruitment process outsourcing firm. Learn how embedding recruiters within the hospital's culture has fostered a seamless integration, cre…
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Real Talk on Talent | Balancing Authenticity and Professional Expectations in the Workplace
16:58
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16:58Send us a text What happens when the expectation to fit into a corporate mold clashes with your personal authenticity? Explore the tension of adapting our professional personas to fit diverse workplace dynamics alongside us in this episode of Real Talk on Talent. Join Dina and Hilary as they challenge the conventional norms of corporate appearances…
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Hueman Blog Talk | 4 Strategies for Successful Hospital Recruiting
4:15
4:15
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4:15Send us a text What if your hospital could become the employer of choice for healthcare professionals? Discover how advanced recruitment technologies and recruitment process outsourcing (RPO) can supercharge your talent pipeline, ensuring your organization is always one step ahead. From leveraging multi-channel sourcing methods, including online jo…
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Hueman Blog Talk | How to Make Your Job Descriptions Inclusive to Everyone
3:59
3:59
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3:59Send us a text Unlock the secrets to crafting job descriptions that truly welcome and attract a diverse range of talent. Discover how subtle choices in language can shape your candidate pool and learn practical strategies to make your job postings more inclusive. From adopting gender-neutral terminology, steering clear of cultural and racial bias, …
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IPMI Fireside Chat | Navigating Healthcare Talent Acquisition & Recruitment
26:54
26:54
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26:54Send us a text In the ever-evolving world of healthcare talent acquisition, staying ahead requires more than traditional methods. Join our EVP, Derek Carpenter, and our valued partners, Keisha Mullings-Smith and Jennifer Weigold, as they discuss the value Hueman RPO adds to their talent acquisition systems within their healthcare organizations. Lea…
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
31:43
31:43
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31:43In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to over…
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Real Talk on Talent | Teachers in the Workplace (And How We Can Recruit More of Them)
23:46
23:46
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23:46Send us a text Can a great story change the perception of being a public school teacher? Discover how talent branding and recruitment marketing can address the teacher shortage crisis in public schools. Despite the inflexible pay structures and other constraints, we explore creative strategies to attract and retain talent. Tune in for an insightful…
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Hueman Blog Talk | Innovative Recruitment Methods
4:39
4:39
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4:39Send us a text Want to transform your hiring strategy with fresh, innovative techniques? Learn how to captivate the best talent in today's competitive market by offering out-of-the-box benefits, such as commuter perks, on-site child care, and mental wellness programs. We'll also discuss how to tailor these benefits to attract specialized talent wit…
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Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
34:35
34:35
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34:35In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation c…
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Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
34:12
34:12
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34:12Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackli…
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Real Talk on Talent | Data Dilemmas in Talent Acquisition
27:48
27:48
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27:48Send us a text Join us on Real Talk on Talent as we explore the complex world of data in human resources and talent acquisition. Dina and Hilary discuss the pitfalls of using data without context and the frustrations of balancing quantitative metrics with qualitative insights. We’ll illustrate the importance of a holistic approach to data that marr…
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Hueman Blog Talk | An HR Leader’s Guide to a Compliant Interview Process
4:37
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4:37Send us a text Can you afford to risk non-compliance during your interview process? Discover how you can safeguard your organization from legal pitfalls while fostering a culture of fairness and inclusivity. By the end of this episode, you'll be well-equipped to establish a standardized and compliant interview process that minimizes bias and promot…
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Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
32:53
32:53
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32:53In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok f…
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Real Talk on Talent | AI's Role in Transforming Talent Acquisition
32:33
32:33
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32:33Send us a text Is AI the future of recruitment, or just the latest trend? In this episode of Real Talk on Talent, Dina and Hilary promise to uncover how AI is transforming the recruitment landscape by making it more efficient and streamlined. Learn how AI tools are automating administrative tasks like creating job descriptions and improving candida…
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Real Talk on Talent | Avoiding Common Pitfalls in the Modern Recruitment Process
36:03
36:03
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36:03Send us a text Can an over-engineered recruitment process sabotage your hiring efforts? Dina and Hilary unpack this question and more in our latest Real Talk on Talent episode. We dissect the recruitment journey from opening a requisition to sourcing candidates, emphasizing the fine line between efficiency and providing a quality candidate experien…
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Real Talk on Talent | Leading & Engaging A Multigenerational Workforce
35:30
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35:30Send us a text Are generational labels really useful in the workplace, or are they just stereotypes that hold us back? In this episode of "Real Talk on Talent," we boldly assert that generational differences are often overrated. Our discussion questions the traditional narratives around Gen Z, Millennials, and Baby Boomers, suggesting that age and …
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Send us a text Ever wondered how AI is revolutionizing recruitment? Discover the cutting-edge tools transforming the hiring landscape and making the process more efficient and effective. In this episode, we promise you'll learn how AI-powered technologies like machine learning, generative AI, and natural language processing are streamlining candida…
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Hueman Blog Talk | Talent Acquisition Maturation Cycle Explained
5:38
5:38
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5:38Send us a text Are you ready to elevate your talent acquisition strategy from basic to extraordinary? This episode of the Human Resources Audio Blog promises to guide you through the talent acquisition maturity cycle, spotlighting the journey from a reactive, unstructured recruitment approach to becoming a strategic partner that drives organization…
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Real Talk on Talent | Navigating Mental Health & Stress in the Workplace
26:39
26:39
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26:39Send us a text Join Dina and Hilary as they explore how companies are increasingly recognizing mental health as crucial to workplace well-being. They discuss various strategies, from Employee Assistance Programs (EAP) to fostering open communication to ensure that employees feel seen and cared for. Learn insights into understanding individual team …
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The Partnership Economy will be back soon with new episodes
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0:34The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.By [email protected] (David A. Yovanno and Todd Crawford)
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Hueman Blog Talk | Must-Know Job Search Website Statistics For Your Online Recruitment Strategy
8:18
8:18
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8:18Send us a text How can you supercharge your online recruitment strategy and attract top-tier talent in today's digital marketplace? Discover the secrets as we uncover the power of job boards like Indeed, LinkedIn, Facebook, Google for Jobs, ZipRecruiter, and Glassdoor in our latest episode. Whether you're a seasoned HR professional or new to the ta…
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Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
35:18
35:18
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35:18In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his te…
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Real Talk on Talent | Optimizing Talent Acquisition Through Data-Driven Strategies
31:24
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31:24Send us a text Learn how to make the best hiring decision backed by data-driven metrics that align seamlessly with your company's broader goals. This episode of Real Talk on Talent promises to equip you with the tools to leverage data effectively, enhancing your organizational visibility and decision-making processes. Join Dina and Hilary as they d…
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Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
33:36
33:36
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33:36In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss sta…
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Hueman Blog Talk | What Is An Employee Value Proposition (EVP)?
5:09
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5:09Send us a text Ever wonder what makes top-tier companies like HubSpot and Nike magnets for exceptional talent? Prepare to unlock the secret sauce as we dissect the Employer Value Proposition (EVP) — the game-changing strategy that could revolutionize your company's appeal to the workforce. We'll explain how to craft a standout EVP, one that's more …
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Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
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32:30Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on al…
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
33:18
33:18
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33:18When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…
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Real Talk on Talent | Harmonizing Talent Marketing And Employer Branding to Attract Top Talent
31:34
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31:34Send us a text Unlock the secrets of attracting and retaining top-notch talent in our latest episode of Real Talk on Talent, where we dissect the intricate world of talent marketing. Join Hilary and Dina as they discuss how this specialized field goes beyond traditional brand marketing, honing in on an organization's lifeblood – its people. Additio…
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Hueman Blog Talk | Leveraging Recruitment Technology For Efficient Hiring
6:53
6:53
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6:53Send us a text Ever wondered how the top companies are snagging the crème de la crème of the talent pool? Tune in as we dive into the power of recruitment technology and how it can enhance recruitment outcomes. Our experts shed light on transformative technologies, such as applicant tracking systems (ATS), video interviewing software, and AI, ensur…
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Hueman Blog Talk | What’s The Difference Between RPO And Recruitment?
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5:08Send us a text Gain valuable insights on the differences between recruitment process outsourcing (RPO) and traditional recruitment methods to help you choose the right hiring solution the aligns with your organization. Navigate the complex terrain of recruitment agencies, staffing agencies, and RPO providers with us, unraveling their distinct roles…
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Real Talk on Talent | Breaking Down ATS and HRIS in Recruitment Technology
23:26
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23:26Send us a text Unlock the secrets to a smarter hiring process with our latest podcast, where Dina and Hilary dissect the evolution of recruitment technology. Get ready to amplify your understanding of Applicant Tracking Systems (ATS) and Human Resources Information Systems (HRIS), and learn how they're not just optional tools but the backbone of mo…
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Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
32:10
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32:10Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…
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Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…
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Enhancing Internal Talent Acquisition Through External Expertise: A Case Study with Adventist Healthcare
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1:03:07Send us a text In the realm of healthcare, staffing is more than just filling positions; it's about creating a synergy that propels an organization forward. In a recent webinar, Carlos Vargas, Daniel Mormack, and Derek Carpenter dove into the partnership journey between Adventist Healthcare and Human RPO. Learn about the challenges that prompted Ad…
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