Did you know there are 28 crucial moments in a buyer’s journey that can make or break a sale?

In this episode of Get It, Together, Jay McBain (Chief Analyst at Canalys) and host Tyler Calder (CMO at PartnerStack) discuss the power of partnerships. Discover why we’re now in the "Decade of the Ecosystem”, where strategic partnerships can influence customer decisions and drive revenue. Plus, learn the 6 questions you need to ask to structure your ecosystem for predictable, repeatable success.

You’ll learn:

• Why ecosystems are non-negotiable in modern GTM
• How strategic partnerships can increase your revenue potential
• Why success requires systems thinking

Jump into the conversation:
(0:00) Introducing Jay McBain
(1:24) The “Decade of the Ecosystem” and how we got here
(6:52) Understanding the 28 moments that influence a buyer’s decision
(9:03) AI’s $7 trillion impact: Why it’s a pure ecosystem play
(12:51) The 7 influencers every customer has and how to leverage them
(18:41) Why too many companies have a narrow view of partnerships
(20:13) 6 essential questions to ask to unlock partnership success
(24:13) Why RevOps is central to unlocking insights across ecosystems
(30:16) Why 75% of buyers would rather talk to AI bots than salespeople
(39:06) How a few communities can influence millions of buyers