Most partner programs don’t fail because of strategy, but by simply scaling too early.

In this episode of Get It, Together, Chris Lavoie (Founder and CEO of Partnership Mastermind) joins host Tyler Calder (CMO at PartnerStack) to talk about what it takes to build a revenue-generating tech partnership motion. From identifying your most valuable integration to owning a sourced number and making the leap from IC to leadership, Chris shares the playbook behind top-performing partnership programs at Gorgias and AfterShip.

You’ll learn:

• How to choose and activate your first tech partner
• When to hire your first tech partner manager
• Unlocking sourced revenue in your tech partnerships

Jump into the conversation:
(0:00) Introducing Chris Lavoie
(3:00) Why more tech partners do not fix weak foundation

(4:24) Defining what tech partnership means

(6:26) Leaving the academe and building a playbook in SaaS

(12:44) How a coach helped unlock the leap to entrepreneurship

(17:31) Why sourced revenue builds stronger partner-AE alignment

(20:31) Taking on bigger quotas and the mindset behind it

(26:54) The OKRs that make sense and not vanity metrics

(29:25) How to find your first tech partner

(33:52) Building a partnership program with zero integrations

(37:41) Validating integrations before scaling the partner team

(42:29) Building referral funnels with 600+ customer-facing reps

(47:32) Why Partnership Mastermind fills the enablement gap in SaaS