Best Bec Chappell Podcasts (2025)

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Is long-form content creation still important 7:32

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2h ago7:32

7:32

Send us a text This week’s episode was inspired by a DM that slid into my inbox: “Is long-form content still important?” And look, I get it. The internet is full of opinions — and half of them contradict each other. Once upon a time, we were all told to write 1,500-word blogs stuffed with keywords like it was our full-time job. Now? It’s all TikTok…

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LinkedIn Company Pages - are they a thing? With Michelle J Raymond 22:44

5h ago22:44

22:44

Send us a text This week on Marketing Espresso, I sat down with the incredible Michelle J. Raymond - LinkedIn expert, bestselling author and B2B marketing powerhouse - to unpack a question I hear all the time: are LinkedIn company pages even worth the effort? Like many of you, I’ve always leaned heavily into personal brand content on LinkedIn. But …

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Why your ads aren't converting and what you can do about it with Evelina Kagan 26:29

7d ago26:29

26:29

Send us a text Let’s be honest… writing ad copy that actually converts? It’s one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick. This week on Marketing Espresso, I’m joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably…

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How to market to your existing clients 7:02

12d ago7:02

7:02

Send us a text We’re all out here chasing leads and trying to crack the visibility code... But what if the biggest opportunity in your business is already on your books? This episode was sparked by a DM I got asking: “How do I market to my existing clients?” And honestly… what a bloody great question. Because the clients you’ve already got? They’re…

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Why events? How events can help you achieve your strategic objectives with Jodie McClean 18:15

14d ago18:15

18:15

Send us a text This week on Marketing Espresso, I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and why they’re so much more than just a nice excuse to dress up and network. With 15+ years of experience and over 350 corporate events under her belt, Jodie knows exactly how t…

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The Methodology of story telling with Nimarta Verma 24:27

21d ago24:27

24:27

Send us a text Let’s be honest—there’s a lot of fluff out there about storytelling in business. But if you’ve ever felt like you’re just “saying the thing” and no one’s really feeling it, this one’s for you. This week, I’m joined by the brilliant Nimarta Verma—leadership facilitator, storytelling strategist, and someone who’s not here for performat…

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Marketing without social media is it possible? 7:50

28d ago7:50

7:50

Send us a text Social media: it’s noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it? In this episode of Marketing Espresso, I’m unpacking the reality of growing a business beyond the scroll. I’ll walk you through the strategic role social media can play (when i…

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Funnels are dead with Bonnie Wicks 24:59

30d ago24:59

24:59

Send us a text In this episode of Marketing Espresso, I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine …

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Why is LinkedIn so shit right now? 13:35

1M ago13:35

13:35

Send us a text In this episode of Marketing Espresso, I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now? With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind Linked…

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Why you can't stay consistent with your marketing with Andrea Levinson 25:26

1M ago25:26

25:26

Send us a text In this episode of Marketing Espresso, I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts. Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, b…

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Is influencer marketing changing and what to do with those comments into DMs on instagram 10:54

1M ago10:54

10:54

Send us a text In this episode of Marketing Espresso, I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tr…

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The real cost of running ads on LinkedIn with Stewart Webb 14:55

1M ago14:55

14:55

Send us a text In this episode of Marketing Espresso, I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads. With Meta becoming increasingly saturated and expensive, ma…

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Digital Marketing Expectations (Instagram Vs Reality.) 10:21

2M ago10:21

10:21

Send us a text In this episode of Marketing Espresso, I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success. I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our ma…

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Human First Approach to AI with Leanne Shelton 20:48

2M ago20:48

20:48

Send us a text In this episode of Marketing Espresso, I’m joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion. We dive into what it means to adopt a human-first approach to AI and why embracing AI isn’t about replacing people, but empowering them. Leanne shares how she pivoted her SEO copywriting business by em…

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How the **** do I market, I have no time 13:24

2M ago13:24

13:24

Send us a text In this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you’re not int…

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Data is delicious with Katrina Collins 18:37

2M ago18:37

18:37

Send us a text In this episode of Marketing Espresso, I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics. We’re breaking down what makes …

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Below the line marketing 16:47

2M ago16:47

16:47

Send us a text In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified…

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Need more enquiries? with Tahnée Sanders 27:11

2M ago27:11

27:11

Send us a text In this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries? We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you’ve ever felt pressure to launch a $27 …

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Above the line marketing 13:24

2M ago13:24

13:24

Send us a text Let's chat marketing Jargon! In this solo episode of Marketing Espresso, I unpack the marketing jargon we don’t talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I’m here to help you understand what this term means, why it still matters, and how it fits…

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Fast Content with Bec Hughes 31:18

2M ago31:18

31:18

Send us a text Have you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it? In this episode, I’m joined again by brand strategist and friend Bec Hughes, and we'r…

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Guerilla Marketing 9:05

3M ago9:05

9:05

Send us a text Have you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels! Well, I am taking it back to a time when creativity and marketing went hand in hand. How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guer…

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Marketing and sales can be mates with Karen Chalmers 24:58

3M ago24:58

24:58

Send us a text It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also. So you know, when I am passionate about something, I'll bring in an expert to chat a…

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Will AI take over marketing? 8:42

3M ago8:42

8:42

Send us a text Is AI Going to Take Over Marketing? Let’s Talk About It Lately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more importantly, should we be worried about our jobs? In this episode of Marketing Espresso, I’m sharing my honest thoug…

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Why brand marketing matters with Stephanie Brown 21:34

3M ago21:34

21:34

Send us a text Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback) You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand marketing lately. I’ve been shouting into the LinkedIn void about how we’ve lost touch with the art (and powe…

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Brand Marketing Case Studies 14:08

3M ago14:08

14:08

Send us a text Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!) Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been laun…

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Why human connection beats AI perfection with Leah Stanistreet 24:45

3M ago24:45

24:45

Send us a text AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more. The temptation to get AI to do it quickl…

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Birthday Episode 21:03

4M ago21:03

21:03

Send us a text This episode, I’m hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April. Join me as I reflect on what it's like to be in your late thirties, navigating life as a business owner, and the evolving definitions of success and creativity. We’ll explore how societal expecta…

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Social Media isn't a complete strategy with Tania Fielding 15:29

4M ago15:29

15:29

Send us a text You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media wit…

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Success begins and ends with you 14:30

4M ago14:30

14:30

Send us a text It's my business birthday and that can only mean ONE thing - a reflection episode... In this episode of Marketing Espresso, I dive into the raw and unfiltered truth about being in business for five years. From battling bouts of self-doubt and impostor syndrome to fighting against the generic 'sales-bro' marketing advice inundating th…

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Meta advertising with Dan Nikas 28:08

4M ago28:08

28:08

Send us a text I love getting a guest back on - and in this episode I welcome back Dan Nikas, Dan shares with us his strategies that have driven 20-30% of revenue for his global fitness apparel brand, Gear Bunch. We discuss the evolution of Facebook advertising and how it has shifted from the 'gold rush days' to a more nuanced approach that require…

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What is a CRM, what platform do I recommend and do you need one? 19:00

4M ago19:00

19:00

Send us a text CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.) Whether you're a solopreneur, a small business owner, or managing …

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People not wanting to pay your prices? With Tahnee Sanders 30:04

4M ago30:04

30:04

Send us a text So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this! Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing yo…

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How do I engage my team in marketing 13:53

4M ago13:53

13:53

Send us a text Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle. This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them in…

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Tech & Marketing with Kel Holliday 31:33

4M ago31:33

31:33

Send us a text Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!? Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias t…

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Why your team is the answer to your marketing woes 9:01

4M ago9:01

9:01

Send us a text If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and there…

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Why Customer Conversations Drive Marketing Success with Aleyx Ward 22:03

5M ago22:03

22:03

Send us a text I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time yo…

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Is LinkedIn the social media saviour 7:27

5M ago7:27

7:27

Send us a text Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend." With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for succe…

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Streamlining the user journey - the power of voice of customer research with Suzanne Reilley 31:00

5M ago31:00

31:00

Send us a text In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators. We're diving deep into the significance of streamlining the user journey and how using your customers, and…

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The most basic mistakes I see in marketing 10:40

5M ago10:40

10:40

Send us a text I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track... But regardless of the type of business, the industry, their service there are key things that always rear their head. In th…

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Social Media DMS with Katrina Collins 18:44

5M ago18:44

18:44

Send us a text I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel. Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. We're diving into non-pass…

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Do I still need content marketing? 7:36

5M ago7:36

7:36

Send us a text What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape. I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of …

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Why Your Website Deserves More Love Than Social Media with Zoe Scott 28:57

5M ago28:57

28:57

Send us a text Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design leg…

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When was the last time you reviewed your customer journey? 7:24

5M ago7:24

7:24

Send us a text The customer journey - one of the most important and most overlooked parts of your marketing strategy! So today I am delving into the importance of focusing on the customer journey over other marketing efforts. Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social medi…

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Maximise Your Marketing Impact with Expert PR Strategies with Lexy Mann 33:56

5M ago33:56

33:56

Send us a text In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. Lexy shares her extensive experience working with international firms, emphasising the importance of …

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Overcoming Instagram Imposter 9:09

6M ago9:09

9:09

Send us a text If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success. I share insi…

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Find Your Perfect Marketing Fit with Stephanie Brown 20:12

6M ago20:12

20:12

Send us a text In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster. Stephanie shares her extensive experience in marketing for top-tier br…

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How do I set realistic benchmarks for marketing 9:01

6M ago9:01

9:01

Send us a text Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? Well here are my tips for actually setting up realistic benchmarks based on data and history! I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on …

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The money stuff: How brokers add value to their clients with Ellie Osborn 21:21

6M ago21:21

21:21

Send us a text Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets! In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners. Ellie shares insights on acquiring business assets, man…

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Setting your marketing up for success 6:24

6M ago6:24

6:24

Send us a text What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success? Well I hate to say it, but it's the boring stuff... Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the di…

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The Healthy Hustle with Nicky and Ness 32:42

6M ago32:42

32:42

Send us a text In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness. Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work! Nicky and Ness are seasoned business lea…