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When was the last time you reviewed your customer journey?

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Manage episode 467500660 series 2964518
Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

The customer journey - one of the most important and most overlooked parts of your marketing strategy!

So today I am delving into the importance of focusing on the customer journey over other marketing efforts.

Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing.

I share my personal experience of integrating a Friday email download to keep clients informed, addressing the common feedback that clients feel disconnected during project execution.

Emphasising intentional communication and mapping out every step of the customer journey can enhance customer satisfaction, increase repeat business, and generate referrals.

Tune in to learn how to create a seamless customer experience that stands out.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

  continue reading

385 episodes

Artwork
iconShare
 
Manage episode 467500660 series 2964518
Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

The customer journey - one of the most important and most overlooked parts of your marketing strategy!

So today I am delving into the importance of focusing on the customer journey over other marketing efforts.

Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing.

I share my personal experience of integrating a Friday email download to keep clients informed, addressing the common feedback that clients feel disconnected during project execution.

Emphasising intentional communication and mapping out every step of the customer journey can enhance customer satisfaction, increase repeat business, and generate referrals.

Tune in to learn how to create a seamless customer experience that stands out.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

  continue reading

385 episodes

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