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Why Customer Conversations Drive Marketing Success with Aleyx Ward

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Manage episode 471924077 series 2964518
Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

I always love getting a guest back on the show and Aleyx Ward is no exception!

In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research.

Aleyx is going to give us her secret research sauce... asking your customers questions!

It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy.

We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work.

We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging.

Join us as we explore the power of story and research in creating connections with your ideal clients.

I hope you love this episode!

Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

Connect with Aleyx on LinkedIn

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

  continue reading

387 episodes

Artwork
iconShare
 
Manage episode 471924077 series 2964518
Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

I always love getting a guest back on the show and Aleyx Ward is no exception!

In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research.

Aleyx is going to give us her secret research sauce... asking your customers questions!

It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy.

We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work.

We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging.

Join us as we explore the power of story and research in creating connections with your ideal clients.

I hope you love this episode!

Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

Connect with Aleyx on LinkedIn

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

  continue reading

387 episodes

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