Why Events? How Events Can Help You Achieve Your Strategic Objectives With Jodie McClean Marketing Espresso podcast

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Why events? How events can help you achieve your strategic objectives with Jodie McClean

8h ago 18:15

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This week on Marketing Espresso, I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and why they’re so much more than just a nice excuse to dress up and network.

With 15+ years of experience and over 350 corporate events under her belt, Jodie knows exactly how to turn an event into a high-impact marketing tool that drives real business results.

We’re talking lead nurture, brand building, client retention — all the good stuff that happens when people connect in person.

From intimate masterclasses to full-blown awards nights, events can be tailored to fit your goals, your budget, and your brand vibe — and Jodie shares how to make it all feel strategic and fun

Key Takeaways:

Events should be aligned with your business’ strategic objectives, not just thrown together for fun.
In-person touchpoints massively speed up the know-like-trust journey - a crucial part of the sales funnel.
Hosting, sponsoring or simply attending the right events can yield a higher ROI than digital advertising in some sectors.
Gen Z prefers experiences over things - a crucial insight if you’re building a team or looking to engage a younger demographic.
Creating effective events starts with getting clear on your audience, outcomes, budget and non-negotiables.

Actions You Can Take:

Audit your marketing plan - is there space for an event strategy that aligns with your business goals?
Start small - consider running a low-budget masterclass or networking event before planning a large conference.
Attend local events - see what others in your industry are doing and learn what works (and what doesn’t).

About Jodie McClean:

Jodie McLean is an accomplished event manager with over 15 years' experience planning and executing more than 350 corporate events across Australia and overseas. She is the Founder and Director of JEM events, a full-service agency supporting businesses, associations, and communities to achieve their strategic objectives and ignite human potential through the power of events.

Connect with Jodie:

Website: https://www.jemevents.com.au/

LinkedIn: https://www.linkedin.com/in/jodieemclean/

Instagram: https://www.instagram.com/jemevents_

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