The Methodology Of Story Telling With Nimarta Verma Marketing Espresso podcast

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The Methodology of story telling with Nimarta Verma

5d ago 24:27

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Let’s be honest—there’s a lot of fluff out there about storytelling in business. But if you’ve ever felt like you’re just “saying the thing” and no one’s really feeling it, this one’s for you.

This week, I’m joined by the brilliant Nimarta Verma—leadership facilitator, storytelling strategist, and someone who’s not here for performative vulnerability or sugar-coated advice. Her Story Sharing methodology is all about ditching the polished perfection and actually connecting with your audience (wild concept, right?!)

We’re talking:

Storytelling vs story sharing (yes, there’s a difference and it matters)
Why glossy, over-produced content flops
The brain science behind why stories actually work
How to use vulnerability without turning it into a TED Talk audition
What to do when fear of judgement keeps you playing small
Sharing to serve, not to self-promote (hello LinkedIn humblebrags 👋)

This isn’t about “finding your brand voice” – it’s about telling the truth in a way that cuts through the noise and builds real trust.

Because your story deserves more than a highlight reel.

About Nimarta Verma

Nimarta Verma is a leadership facilitator, storyteller, and creator of the StorySharing™ methodology — a human-centred approach to building trust in
teams. With a background in marketing and transformational coaching, Nimarta has helped shape brand stories for Fortune 500 companies like Unilever and
Woolworths, as well as startups and scale-ups across multiple industries and markets. Today, she brings that expertise to leaders and organisations seeking
to rebuild trust, deepen engagement, and foster connection through real stories.

Nimarta created StorySharing™ after years of witnessing the limits of traditional storytelling in leadership. She realised that while storytelling can
impress, it doesn’t always invite connection. StorySharing™ is different — it asks leaders to share from a place of truth, vulnerability, and lived experience.
Because when leaders go first, it creates safety for others to follow.

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