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How the **** do I market, I have no time
Manage episode 486910389 series 2964518
In this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you’re not intentionally marketing your business, you're leaving growth (and money) on the table.
I break down how to carve out time in your week, how to avoid the dreaded two-hard basket, and why treating your own business like a client is the real secret to consistent growth. Plus, I share my honest thoughts on skill gaps, con artists in the marketing world, and why marketing should be taken just as seriously as your accounting and legal.
If you’ve ever said “I don’t have the time or the skills to market my business,” this one’s for you.
In This Episode, I Cover:
- Why “no time” isn’t a valid excuse - and what to do instead
- How procrastination often masks fear and lack of direction
- What it means to work on your business, not just in it
- The ‘Do It, Dump It, Delegate It’ framework for marketing tasks
- How to prioritise marketing without burning out
- Why strategy must come before tactics (and not from an influencer)
- Creating sustainable marketing habits - even if you don’t love the process
Subscribe & Review
If you loved this episode, share it with someone who needs to hear it. And if you haven’t already, please leave a review. It helps more people find the pod and keeps me caffeinated (emotionally, at least).
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
367 episodes
Manage episode 486910389 series 2964518
In this episode of Marketing Espresso, I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you’re not intentionally marketing your business, you're leaving growth (and money) on the table.
I break down how to carve out time in your week, how to avoid the dreaded two-hard basket, and why treating your own business like a client is the real secret to consistent growth. Plus, I share my honest thoughts on skill gaps, con artists in the marketing world, and why marketing should be taken just as seriously as your accounting and legal.
If you’ve ever said “I don’t have the time or the skills to market my business,” this one’s for you.
In This Episode, I Cover:
- Why “no time” isn’t a valid excuse - and what to do instead
- How procrastination often masks fear and lack of direction
- What it means to work on your business, not just in it
- The ‘Do It, Dump It, Delegate It’ framework for marketing tasks
- How to prioritise marketing without burning out
- Why strategy must come before tactics (and not from an influencer)
- Creating sustainable marketing habits - even if you don’t love the process
Subscribe & Review
If you loved this episode, share it with someone who needs to hear it. And if you haven’t already, please leave a review. It helps more people find the pod and keeps me caffeinated (emotionally, at least).
DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative
367 episodes
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