Why your team is the answer to your marketing woes

Marketing Espresso

Content provided by Bec Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bec Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

4M ago 9:01

MP3•Episode home

Send us a text

If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies.

I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand through customer experience.

So, how are you engaging your teams in marketing and encouraging them to be a part of 'the marketing team.' I emphasise the necessity of team involvement to enhance customer engagement and the effectiveness of marketing efforts.

I am going through examples to day of how I have seen this transform businesses but also more often than not how I have seen it been the breaking of the marketing strategy.

With over 15 years of marketing experience, I share insights from my career, including the challenges of implementing marketing functions in growing businesses.

From my experiences, you'll learn about the critical importance of change management, digital marketing evolution, and practical tips for integrating team feedback into your strategies. Whether your business is large or small, the team's proximity to clients can significantly influence your marketing's success.

I hope you love this episode

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

377 episodes

#Bec Chappell #Business #Marketing