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SaaS Stories

Joana Inch

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SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them. It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to chan ...
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Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀 Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners. Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing. Join us as we share insights on testing new tactics and uncovering the late ...
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Growth Gossip

Romeo Man & Michal Kus

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We "gossip" with people in startups, scale-ups, and enterprises. We're talking Google, Klarna, Decathlon, Heineken, Brainly, and a lot more. We share how their companies grew and how they grew professionally and personally. Every episode is full of actionable learning, and it is full of inspiration.
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B2B Digital Marketing Hub

Inter-Dev B2B Digital Marketing

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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven meth ...
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The ABM Way!

Omprakash Karuppanan

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Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM prog ...
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Limitless is a brand new podcast series from Team Hippo Video. We aim to bring in sales and marketing thought leaders, influencers and think-tanks with diverse backgrounds. We will help you learn from people who’ve faced similar challenges, failed numerous times and have risen to conquer them. Be it prospecting, contract negotiations, closing enterprise deals or generating leads, learn it from someone who’s been there and done that. Limitless is the place for all the sales and marketing prof ...
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CatchMoby Strategic Sales

Christopher J. Windisch

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Welcome to the CatchMoby Strategic Sales Podcast. Closing LARGE, strategic deals is completely different from your everyday sale - and there's a lot of bad advice out there!! I've spent 30 years in B2B sales and leadership and I've seen it all. I am going to share with you all the funny stories and lessons learned along with interviews of industry leaders, to give you the practical insights you need to drive revenue from strategic accounts.
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Speaking Broadley

Broadley Speaking

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Welcome to Broadley Speaking Sales Academy. This is a podcast series which aims to help marketing and sales people with actionable advice deriving from our experience of over twenty years in B2B sales and marketing.
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“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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Demand Gen Dialogue

Demand Gen Report

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Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.
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B2B marketing is a dynamic field, requiring creativity, innovation, and a significant amount of technology and data science to be competitive. The CMO’s Guide to Everything focuses on the stories, successes, and lessons learned by today’s innovators. Laura Cuttill, a 20-year tech marketing veteran and serial entrepreneur, invites executives from the tech sector and marketing to discuss the implementation of marketing strategies used in B2B companies. Learn the art of fine-tuning your marketi ...
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Converge Coffee

Sean Sullivan

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Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with cont ...
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In this insightful podcast episode, host Peter Lyle sits down with John Williamson, a senior content consultant at LinkedIn, to delve into the powerful impact of employer branding on organizational success. The discussion centers around how a strong employer brand not only attracts top talent but also enhances market positioning and customer engage…
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In this episode of SaaS Stories, Leah Rankin, Chief Product Officer at SightMinder, shares how deep customer insight—not just feature requests—drives meaningful product innovation in hospitality tech. Leah shares how a chance meeting at Telstra sparked her career in tech, the early disruptor days of cloud-based hospitality solutions, and what it re…
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What does it take to build, scale, and sell multiple businesses while staying sane and ahead of the game? In this episode, we sit down with Taryn, a powerhouse serial entrepreneur and founder of Gifted, the SaaS platform transforming how brands connect with creators. From raising capital to expanding into international markets and navigating the ev…
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Join us on this his B2B Digital Marketing Hub episode, examine Google’s Generative Search Experience (SGE) and its impact on market research, SEO marketing, and advertising. Discover why this shift from traditional keyword-based search is so vital for capturing today’s consumers, whose expectations for personalized experiences are constantly growin…
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Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death. We Discuss: • The Critical Info platform and how it helps people learn about end-of-life choices. • Catherine's "My Loved …
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💰 Is your SaaS company scaling… or spiraling? 💰 Many founders focus on product and growth, but neglect the one thing that can make or break their business—financial strategy. In this episode, we sit down with Anthony Nitsos, SaaS CFO and founder of SaaS Gurus, to uncover the financial blind spots that put startups at risk—and how to fix them before…
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This B2B Digital Marketing Hub episode brings together seasoned expertise and forward-thinking strategies on the B2B Marketing Insider podcast. Host Aia Laser engages with Dana Shterman, Director of Digital Marketing at PlaxidityX, with two decades of experience across diverse industries. Dana discusses her transition from traditional offline marke…
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Join CEO Tom Larter as he reveals the transformative journey of WithYouWithMe, a trailblazing 250-person enterprise that began by aiding military veterans in career transitions and now champions a broader mission of supporting disadvantaged talent groups globally. Discover how Tom's military background has uniquely shaped his leadership style, high…
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Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals ca…
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What if you discovered that the key to your startup's success lies not in groundbreaking ideas but in rigorous A/B testing? That's exactly what we explore in our conversation with Kate O'Keefe, co-founder of Heatseeker. Kate takes us through her journey from working with tech giants like Cisco and BCG to revolutionising market research with Heatsee…
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The episode explores the vital role of original research in content marketing, highlighting its capacity to build trust and engagement in today's competitive landscape. Becky Lawlor discusses actionable strategies for B2B SaaS companies to enhance their content and effectively communicate their insights. We cover: • Importance of original research …
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Matt Perrott shares his journey as co-founder of BuildPass, a platform revolutionising construction management for small builders. The episode explores the challenges in construction tech, the importance of user-friendly design, and the strategic decisions that have fostered BuildPass's rapid growth. Discussion points include: • Importance of user-…
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Understanding effective pricing strategies is crucial for SaaS companies to achieve long-term growth and success. Fynn Glover shares insights on the importance of ongoing evaluation of pricing models, the concept of "willingness to pay," and how feature flagging can enhance monetization. Discussion Points: • Fynn's journey into SaaS and founding Sc…
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The episode explores the critical aspects of SaaS pricing strategies with James Wilton from Monevate, shedding light on the need for dynamic pricing models tailored to evolving market demands. It addresses common mistakes, the transformative impact of AI, and practical steps to improve pricing approaches within SaaS businesses. Podcast Overview: • …
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Chai Bade inspires listeners with his entrepreneurial journey from mechanical engineer to founder of BunchUps, focusing on the power of storytelling in marketing and the importance of building relationships with customers. He outlines practical strategies for successful business growth, emphasising research, mentorship, and patience in the startup …
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What if a common industry headache could be transformed into a game-changing opportunity? Join us as James Rose, the creative force behind Content Snare, reveals his journey from running a digital agency to revolutionizing the client content collection process with his innovative SaaS solution. James candidly shares how initial struggles with gathe…
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Kate Shanahan shares her inspiring journey as a co-founder of Brieff, a platform that empowers accounting firms to enhance their advisory services. The conversation traverses the challenges of market expansion, the importance of building trust with clients, and insights on integrating AI to streamline accounting processes. Podcast Overview: • Intro…
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This 2024 blog post reviews advancements in Large Language Models (LLMs). Key themes include the breaking of the GPT-4 barrier, with multiple organizations surpassing its capabilities; significant improvements in model efficiency and price reductions, making LLMs more accessible; the rise of multimodal models incorporating vision, audio, and even l…
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In this episode of The ABM Way, Omprakash discusses with Patricia McParland, VP of Marketing at MetricStream, a leader in governance, risk, and compliance (GRC) software solutions. With over three decades of B2B marketing experience, Patricia shares her expert insights on how marketers can navigate the evolving digital landscape while staying roote…
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Cross-functional collaboration is the key to elevating product management and product marketing teams to reach unified revenue goals and business growth. The idea is exciting, but the execution requires a boundaryless leader dedicated to cross-functional collaboration and teamwork. B2B SaaS product executive Akanksha Talya joins the Real Talk, Real…
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Are you struggling to rank higher on search engines? In this B2B Digital Marketing Hub episode, we break down the essentials of an SEO audit and why it’s critical for your website’s success. From identifying technical issues like broken links and page speed problems to optimizing your website for mobile compatibility, SEO audits offer a comprehensi…
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On this episode, we hear from marketing visionary Jeff Greenfield, the mastermind behind Provalytics, as he tackles one of the industry’s biggest mysteries: which half of your advertising budget is actually working? Join us on a journey to redefine marketing attribution, especially in the intricate worlds of B2B and e-commerce. Jeff's insights reve…
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In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors. Tune in to hear the chal…
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Join us for an enlightening conversation with Jose Moreno, founder of Neulight, as he recounts his inspiring career journey from Harvey Mudd College to influential roles at Microsoft and Netflix. Discover how Jose’s blend of technical expertise and societal awareness, developed during his college years, guided his career choices and ignited his ent…
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In this B2B Digital Marketing Hub episode, we break down everything you need to know about CLS, or Cumulative Layout Shift. CLS measures visual stability and has been a ranking factor since 2021 as part of Google’s Core Web Vitals. We’ll explain what CLS is, why it matters for user experience, and how it impacts your website's SEO performance. We’l…
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Join us as we welcome Bill Wilson from Pace Pricing, who brings a wealth of experience in B2b SaaS pricing. Having coached over 400 SaaS founders, Bill shares invaluable insights into the vital role of transparent pricing in building customer trust and disrupting industries. We challenge conventional wisdom by examining the risks of opaque pricing …
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In this episode, Guus Goorts, education marketing expert and author of Genuinely Helpful: A Practical Guide to Effective University Websites, joins Paris to share insights on enhancing digital marketing for higher education. They discuss optimizing university websites, leveraging AI, and creating authentic student experiences that resonate with the…
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What if personal adversity could lead to groundbreaking innovation? Meet Roann Junio-Hartman, the visionary CEO of Cobber, whose inspiring journey from homelessness ignited a transformative idea: an Uber-like platform for second-hand furniture delivery. During the pandemic, Roann combined resilience with her computer engineering expertise to create…
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In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of creativity in B2B, the balance between brand-building and demand generation, and the impact of AI on marketing strategy. Cameron shares his insights on what …
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SEO can help podcast creators reach broader audiences by ensuring their shows are easier to find on search engines and podcast platforms. This B2B Digital Marketing Hub episode will teach you the essentials of podcast SEO, including keyword usage, title optimization, and backlinking strategies. Effective podcast SEO involves making your content acc…
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What if mastering SEO could transform your business strategy? Join us as we uncover the inspiring journey of Corey Morris, the innovative CEO of Voltage, a digital marketing powerhouse in Kansas City. Corey shares how an unexpected leap into search engine optimisation led him to take charge of Voltage and focus on specialisation, a crucial strategy…
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Imagine a world where your mental, emotional, and spiritual strengths come together to shape the life & business you truly want. In this episode, we’re joined by the remarkable Jan Mielke-Schwartz, a trailblazer in forensic fraud research who started her career as an aspiring family therapist. Jan shares her powerful concept of "Authentic Intellige…
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In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benef…
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Forget celebrity endorsements — B2B audiences crave insights from experts who know the industry from the inside out. In today’s B2B Digital Marketing Hub episode, we explore why leveraging industry influencers is the secret to capturing attention and building trust among a professional audience. From lead generation to content creation, we discuss …
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Explore the evolving cybersecurity landscape with Vaughan Shanks, CEO and co-founder of Cydarm Technologies, as he reflects on his journey from tech enthusiast in the ‘90s to pioneering cybersecurity solutions for today’s digital threats. Vaughan opens up about the pivotal moments that led him to create his company and the increasing challenges in …
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In this episode Paris hosts Curphy Smith, the Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands the evolving cyber threat landscape. In this conversation, Curphy provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst …
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AI has changed digital marketing and SEO strategies as we know it. But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s journey? And how do you leverage it effectively to maximize ROI without sacrificing customer loyalty? For this episode, Erica Bantum, Head of Demand Genera…
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In this episode of SaaS Stories, I’m excited to be joined by Patrick Gentry, the co-founder and CEO of Sprout Solutions. Sprout, an HR tech company based in the Philippines, has grown into a leading player in the industry, helping mid-market and enterprise clients automate their HR and payroll systems. Patrick shares his unique journey from startin…
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In this B2B Digital Marketing Hub episode, we explore how hyper-personalization is revolutionizing B2B marketing. Gone are the days of generic emails and broad marketing campaigns. By leveraging data-driven insights, businesses can create hyper-targeted messages that speak directly to client pain points and challenges. This personalized approach he…
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In this episode Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and …
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Rachael McBrearty, Chief Customer Officer at Evisort brings a wealth of experience from her days at Cisco and LeanData to her current role at Evisort, a leader in AI-driven document intelligence. In this episode, we dive deep into the evolving world of SaaS, customer success, and AI's role in transforming business processes. Rachael’s unique perspe…
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In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of technology and AI on marketing strategies, and the importance of collaboration between marketing and sales te…
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In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other pl…
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In this B2B Digital Marketing Hub episode, we break down the essentials of driving traffic to your B2B website. It's not just about getting clicks—it's about attracting the right audience. We’ll dive into how understanding your target market is the first crucial step, and why building detailed buyer personas helps you reach decision-makers where th…
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In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie shares her story of resilience, strategic growth, and why scrappiness is key to success in the SaaS world.…
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In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of long-term relationship building with customers. With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of helping organizations d…
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In this episode Paris speaks with Ben Catley Richardson, the founder of Accountability Viking. Ben shares his journey of becoming the Accountability Viking as a response to being ignored during his self-employment years in marketing and branding. He discusses the importance of standing out, the application of accountability to inspire and meet expe…
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In this B2B Digital Marketing Hub episode, we break down the big differences between SGE’s AI-powered, real-time results and the more familiar methods of traditional search. We dive into how SGE can deliver fast, personalized answers right on the search page, but also what that means for web traffic—especially for businesses relying on organic traf…
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In this episode of SaaS Stories, we chat with Saurabh Jain, Executive Chairman at TrialKey, about his remarkable journey from a software developer to leading companies in the healthcare tech space. Saurabh shares how he built and scaled multiple SaaS ventures, including his latest endeavor, TrialKey, a medtech SaaS platform revolutionising clinical…
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In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the healthcare tech space. Learn how he took an innovative idea from a sticky note problem-solving approach to a r…
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