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Build, Scale, Sell, Repeat: Taryn on founding SaaS businesses and owning the creator economy
Manage episode 475105912 series 3409022
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What does it take to build, scale, and sell multiple businesses while staying sane and ahead of the game?
In this episode, we sit down with Taryn, a powerhouse serial entrepreneur and founder of Gifted, the SaaS platform transforming how brands connect with creators. From raising capital to expanding into international markets and navigating the evolving landscape of influencer marketing, Taryn shares the real, unfiltered version of startup life—and what she’s learned along the way.
Key Takeaways:
- 💸 Raising Capital: What investors really care about—and how timing, traction, and personal circumstances play into funding and exits.
- 🌎 Global Expansion: How to approach scaling to the US, Europe, and emerging markets (and why one-size-fits-all doesn’t work).
- 🤝 Influencer Marketing Trends: The biggest mistakes brands make, why creative freedom matters, and how AI is changing the game.
- 🧠 Product Validation: Why listening to users early (and often) is your secret weapon in SaaS.
- 🔍 Leadership in SaaS: Taryn’s radical transparency playbook, hiring advice, and the importance of building strong teams that can operate without you.
- 🧘 Personal Growth: The double-edged sword of personal branding, finding work-life balance, and why celebrating small wins really matters.
Chapters
1. Build, Scale, Sell, Repeat: Taryn on founding SaaS businesses and owning the creator economy (00:00:00)
2. Introducing Taryn Williams (00:00:37)
3. From Wink Models to SaaS Ventures (00:01:02)
4. Bootstrapped vs Venture-Backed Growth (00:03:13)
5. The Right Time to Exit a Business (00:07:12)
6. Launching Gifted for Influencer Marketing (00:12:04)
7. Leadership and Building Successful Teams (00:17:24)
8. Founder Personal Branding Dilemma (00:21:19)
9. Advice: Enjoy the Journey (00:24:32)
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