From Decks to Deals: Mastering Account-Based Marketing Execution with Vineeta Makhija.

In this episode, We meet Vineetha – a powerhouse in ABM and digital strategy.
With leadership roles at Autodesk and IBM, Vineetha brings over a decade of deep expertise in account-based advertising and marketing. She’s led high-impact 1:1, 1:Few, and 1:Many ABM programs across global markets—helping enterprise brands accelerate pipeline, boost deal velocity, and elevate customer experience.

Her career has spanned countries, agencies, and industries—always anchored in digital. From campaign strategy to performance optimization, Vineetha knows how to turn data into decisions and intent into revenue.

On this episode, she shares her bold playbook for modern ABM, what’s broken in today’s approach, and how to fix it.

We discussed:

• How to Prioritize Execution and Focus on implementing practical ABM strategies rather than just theoretical plans.
• Fostering collaboration between sales, marketing, and customer success to achieve shared goals.
• Tailor Your Messaging: Customize content and messaging based on the specific needs of each account.
• Leverage Intent Data: Combine third-party intent signals with first-party insights to accurately assess account readiness.
• Create Engaging Content: Develop relevant and timely content that resonates with your target audience and repurpose successful assets.

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