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110. Marketing: the strategic powerhouse many businesses are missing with Lisa Quest

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Manage episode 463519532 series 3361976
Content provided by Dom Hawes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Hawes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost centre into a powerful growth driver.

Drawing on her leadership experience, Lisa shares how aligning marketing strategies with leadership priorities and metrics can unlock unprecedented business impact.

What you’ll learn:

  • How marketing strategy becomes a translator for leadership priorities.
  • Why building resilient marketing teams is essential in today’s market.
  • Insights into aligning marketing metrics with leadership KPIs for greater impact.

Listen in to learn how you can redefine your marketing team as a driver of growth and strategy

About Lisa Quest

Lisa Quest leads Oliver Wyman's Practice in the United Kingdom and Ireland working with public and private sector organizations to digitally transform, increase productivity, and drive effective and efficient public services for society.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/WbhVxauK0Cs

LinkedIn: Lisa Quest | Dom Hawes

Website: Oliver Wyman

Sponsor: Selbey Anderson

  continue reading

114 episodes

Artwork
iconShare
 
Manage episode 463519532 series 3361976
Content provided by Dom Hawes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Hawes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lisa Quest, Partner, Head of UK&I, Co-Head of Government and Public Institutions - Europe at Oliver Wyman, joins The Unicorny Marketing Show to discuss how marketing can transform from a cost centre into a powerful growth driver.

Drawing on her leadership experience, Lisa shares how aligning marketing strategies with leadership priorities and metrics can unlock unprecedented business impact.

What you’ll learn:

  • How marketing strategy becomes a translator for leadership priorities.
  • Why building resilient marketing teams is essential in today’s market.
  • Insights into aligning marketing metrics with leadership KPIs for greater impact.

Listen in to learn how you can redefine your marketing team as a driver of growth and strategy

About Lisa Quest

Lisa Quest leads Oliver Wyman's Practice in the United Kingdom and Ireland working with public and private sector organizations to digitally transform, increase productivity, and drive effective and efficient public services for society.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/WbhVxauK0Cs

LinkedIn: Lisa Quest | Dom Hawes

Website: Oliver Wyman

Sponsor: Selbey Anderson

  continue reading

114 episodes

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