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Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust
Manage episode 468142839 series 3409022
The episode explores the vital role of original research in content marketing, highlighting its capacity to build trust and engagement in today's competitive landscape. Becky Lawlor discusses actionable strategies for B2B SaaS companies to enhance their content and effectively communicate their insights.
We cover:
• Importance of original research for brand differentiation
• Insights from B2B buyers on content sharing and engagement
• Strategies for conducting effective original research
• Trust as a key factor in B2B content marketing
• Perceptions of AI-generated content among buyers
• Metrics to measure content effectiveness and ROI
• Common mistakes in content marketing efforts
• Recommendations for high-quality, niche-focused content
Download the research at www.redpointcontent.com to learn more about enhancing your content strategy!
Chapters
1. Content Marketing That Works: Becky Lawlor on Original Research, AI, and Building Trust (00:00:00)
2. Original Research in Content Marketing (00:00:02)
3. Trust With Research and AI (00:14:00)
4. Quality Over Quantity in Content Marketing (00:23:00)
5. Content Marketing Metrics and Research Insights (00:27:52)
6. The Power of Positive Mindset (00:33:20)
53 episodes
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