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108. Break trust? Break the business. Why brand is your most valuable asset with Christine Alemany

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Manage episode 461022705 series 3361976
Content provided by Dom Hawes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Hawes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Short-term gains often tempt businesses to cut corners—but at what cost? Christine Alemany joins The Unicorny Podcast to discuss balancing immediate profit demands with building long-term trust and authenticity. From high-profile corporate missteps to cautionary tales like Boeing and WeWork, Christine reveals why credibility matters and how sustainable growth stems from consistency.

What you'll learn:

  • The risks of prioritising short-term gains over trust-building
  • Key lessons from brands like Microsoft, Coinbase, and Liquid Death
  • Christine’s 4-step process for maintaining credibility and consistency
  • How businesses can align short-term performance with long-term growth

Don’t let the profit trap hold you back—discover how authenticity can be your strongest growth strategy.

About Christine Alemany

Christine Alemany is an engineer and revenue generator who is passionate about leading late-stage SaaS companies through growth. From the coding trenches to the executive boardroom, she brings over 20 years of experience across product, marketing, and sales to drive exponential growth for emerging growth and Fortune 100 companies, including Dell, Citi, and IBM.

Christine is recognised for innovation, content, and customer experience, being named a LinkedIn Top Voice and one of the Top 30 Most Influential Fintech Marketers.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/RRidTMrDwVo

LinkedIn: Christine Alemany | Dom Hawes

Websites: Most-Loved Workplace®

Sponsor: Selbey Anderson

Other items referenced in this episode:

WeWork

Coinbase

Liquid Death

Roger L. Martin

Satya Nadella

Google has fired 50 employees after protests over Israel cloud deal, organizers say, By Catherine Thorbecke, CNN

Bud Light reveals cost of sales hit after trans influencer backlash

23. Value innovation in action: (Part 2) Promotion and place with Maja Gedosev, JetBlue

Can anyone fix Boeing? By Claire Bushey and Philip Georgiadis, FT

  continue reading

114 episodes

Artwork
iconShare
 
Manage episode 461022705 series 3361976
Content provided by Dom Hawes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Hawes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Short-term gains often tempt businesses to cut corners—but at what cost? Christine Alemany joins The Unicorny Podcast to discuss balancing immediate profit demands with building long-term trust and authenticity. From high-profile corporate missteps to cautionary tales like Boeing and WeWork, Christine reveals why credibility matters and how sustainable growth stems from consistency.

What you'll learn:

  • The risks of prioritising short-term gains over trust-building
  • Key lessons from brands like Microsoft, Coinbase, and Liquid Death
  • Christine’s 4-step process for maintaining credibility and consistency
  • How businesses can align short-term performance with long-term growth

Don’t let the profit trap hold you back—discover how authenticity can be your strongest growth strategy.

About Christine Alemany

Christine Alemany is an engineer and revenue generator who is passionate about leading late-stage SaaS companies through growth. From the coding trenches to the executive boardroom, she brings over 20 years of experience across product, marketing, and sales to drive exponential growth for emerging growth and Fortune 100 companies, including Dell, Citi, and IBM.

Christine is recognised for innovation, content, and customer experience, being named a LinkedIn Top Voice and one of the Top 30 Most Influential Fintech Marketers.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/RRidTMrDwVo

LinkedIn: Christine Alemany | Dom Hawes

Websites: Most-Loved Workplace®

Sponsor: Selbey Anderson

Other items referenced in this episode:

WeWork

Coinbase

Liquid Death

Roger L. Martin

Satya Nadella

Google has fired 50 employees after protests over Israel cloud deal, organizers say, By Catherine Thorbecke, CNN

Bud Light reveals cost of sales hit after trans influencer backlash

23. Value innovation in action: (Part 2) Promotion and place with Maja Gedosev, JetBlue

Can anyone fix Boeing? By Claire Bushey and Philip Georgiadis, FT

  continue reading

114 episodes

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