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“Discomfort doesn’t mean you’re wrong. It means you’re growing.” (08:37)

What if the very discomfort you’re trying to escape is actually pointing you toward your greatest growth?

In this episode of Seeing Sideways, I explore Cognitive Dissonance—the mental tension we feel when our actions contradict our values or beliefs. Learn how this hidden bias shapes our choices, fuels rationalizations, and stalls growth, and discover practical strategies to embrace discomfort as a path to clarity and resilience.

Key Takeaway Insights and Tools

• Cognitive dissonance defined (01:35) – The mental discomfort that arises when actions, beliefs, or values are in conflict—and how the brain resolves it through rationalization or justification.
• The trap of rationalization (02:35) – Justifying poor habits or ignoring red flags to protect self-image keeps us stuck in cycles of avoidance and resistance to change.
• The evolutionary twist (03:31) – Consistency once ensured survival and social cohesion, but today it can blind us to new evidence and limit personal growth.
• The cost of unresolved dissonance (04:44) – From stagnant relationships to ineffective workplace practices, avoiding discomfort prevents learning, adaptation, and authentic decision-making.
• The contrarian move (06:15) – Engage with dissonance consciously:
  • Practice self-awareness (06:47) – Notice when you justify or minimize contradictions.
  • Seek discomfort (06:55) – Expose yourself to perspectives that challenge your assumptions.
  • Embrace mental flexibility (08:00) – Allow beliefs to evolve when faced with credible evidence.

If this episode gave you a fresh perspective, share it with someone who might benefit—and subscribe to It’s an Inside Job to catch the next bias in the series: emotional reasoning.

Host Bio

Jason White Birkevold Liem is a resilience coach, author of Seeing Sideways, and host of It’s an Inside Job. He helps leaders, coaches, and professionals strengthen resilience, improve communication, and build clarity from the inside out. Connect with Jason at www.mindtalk.no or follow him on LinkedIn.

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