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How to Use Experiential Marketing to Achieve Next Level Connection with Your Customers Featuring Pauline Oudin
Manage episode 451318286 series 3523990
What if you could create an experience so powerful that it leaves your audience craving more, sparking emotion and forging a deep connection with your brand?
In today’s episode, Pauline Oudin, CEO of Gradient, the creative mastermind behind immersive brand experiences for giants like Cartier, Prada, and Dom Perignon. Pauline shares her expertise on creating “story-living” experiences that go beyond telling people who you are—these experiences make people FEEL who you are.
[00:00] Creating Experiences that Drive Emotion and Connection
[02:21] Experiential Marketing Explained
[06:37] The IMPACT Model: A Framework for Memorable Experiences
[13:40] Making Experiential Marketing Work for Small Businesses
[23:19] Tracking Success and the Role of Data in Experiential Marketing
Connect with Pauline:
Website: https://www.gradientexperience.com/
Instagram: @gradientexperience
LinkedIn: https://www.linkedin.com/in/paulineoudin
Special Resource: Pauline’s whitepaper dives deeper into the IMPACT Model and offers guidance on creating unforgettable, high-ROI experiences for your brand. Check it out here: WHITEPAPER
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
- Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover
Chapters
1. Creating Experiences that Drive Emotion and Connection (00:00:00)
2. Experiential Marketing Explained (00:02:21)
3. The IMPACT Model: A Framework for Memorable Experiences (00:06:37)
4. Making Experiential Marketing Work for Small Businesses (00:13:40)
5. Tracking Success and the Role of Data in Experiential Marketing (00:23:19)
117 episodes
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