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Audit Your Client Acquisition Strategy in 5 Steps (And Win More Clients)
Manage episode 509958597 series 3523990
What happens when the referrals dry up?
When inbound slows down?
Most businesses stall out, not because they lack opportunity, but because they never audited the core of their client acquisition strategy.
In this episode, we walk through a 5-step audit that reveals why some companies scale effortlessly while others stay stuck. You’ll discover the hidden mistakes that sabotage growth and the exact checkpoints we use to create predictable client acquisition systems.
This is the same framework we’ve used to help businesses escape the rollercoaster of inconsistent leads and finally scale on demand.
Press play and run this audit with us.
Chapter Markers:
- [00:00] Referrals vs. predictable growth: why relying on chance keeps you stuck
- [02:20] The 5-step client acquisition audit: an overview
- [04:40] Step 1 & 2: Lead source clarity + defining your ideal client
- [10:52] Step 3: Offer positioning—creating a no-brainer offer
- [15:34] Step 4 & 5: Pipeline health + follow-up strategies to win lost deals
- [26:41] The one area every team should fix first
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...
Chapters
1. Referrals vs. predictable growth: why relying on chance keeps you stuck (00:00:00)
2. The 5-step client acquisition audit: an overview (00:02:20)
3. Step 1 & 2: Lead source clarity + defining your ideal client (00:04:40)
4. Step 3: Offer positioning—creating a no-brainer offer (00:10:52)
5. Step 4 & 5: Pipeline health + follow-up strategies to win lost deals (00:15:34)
6. The one area every team should fix first (00:26:41)
112 episodes
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