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Do you ever sabotage your own sales momentum before you even pick up the phone? This week on "The Selling Podcast," Mike and Scott tackle the pervasive enemy of every sales rep: self-doubt. They argue that doubt (the "D" in FUD) isn't just a tactic you use on competitors; it's a "terrible disease" that kills momentum and plagues even the most experienced sellers, often showing up as the feeling of "I'm not good enough."

Mike and Scott break down the mental game of sales and provide four foundational strategies to replace uncertainty with unwavering confidence (not arrogance!).

1. Build Confidence Through Clarity: Stop worrying about the outcome and start by simply clarifying your objectives for the day or the call. A clear, simple plan removes ambiguity and eliminates doubt.
2. Replace Doubt with Evidence of Prior Success: Fight the negative internal monologue by focusing on minor accomplishments—even as simple as getting out of bed. The key is finding something that worked and building on it. Don't be afraid to pull from past successes to give yourself and the customer evidence that their decision is sound.
3. Don't Chase Metrics—Coach the Process: Escape the "chasing the quota" trap, which leads to doubt and burnout. Instead, focus on the artfulness and process of sales—the fundamental blocking and tackling you can control. Results, they argue, will follow the process, not the quota.
4. Lead with Certainty (Not Arrogance): Mike defines confidence as "knowing that I can do it," and arrogance as "saying I can do it better than you." Learn to internalize the certainty that you have an objective and a valuable solution, using techniques like the "make your bed" speech philosophy to set a positive precedent for the day.

Tune in to learn how to conquer the "what ifs" and ensure your mindset is your strongest sales asset.

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Scott Schlofman
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