Mia Kosoglow – Marketing Lead, Hyperbound

Summary:

In this episode of the SDR DiscoCall Show, host Neil Bhuiyan interviews Mia Kosoglow, the marketing lead at Hyperbound. They discuss Mia’s journey from sales to marketing, the importance of confidence and authenticity in both fields, and the value of self-reflection in career choices.

Mia shares her experiences at Outreach and Armada, highlighting the skills she gained and how they translate to her current role in marketing. The conversation emphasises the significance of finding joy in one’s work and the power of networking to create opportunities.

Key Takeaways:

• Sales experience is valuable for a career in marketing
• Building confidence in sales can lead to success in other areas
• Networking and genuine conversations can open new opportunities
• It’s important to trust your gut when something doesn’t feel right
• Finding joy in your work is crucial for long-term satisfaction
• Self-reflection can help identify what truly brings happiness
• Authenticity in communication fosters better connections
• Transitioning from sales to marketing can leverage existing skills
• Embracing challenges can lead to personal and professional growth
• Creating a supportive work environment is essential for employee happiness

Timestamps:

00:00 – Introduction to the SDR Disco Call Show

01:28 – Meet Mia Kosoglow: Background and Role at Hyperbound

02:20 – Understanding Hyperbound: AI in Sales Training

03:13 – Mia’s Personal Interests and Hobbies

05:09 – Mia’s Journey into Sales: Early Influences

07:49 – The Impact of Family on Career Choices

10:11 – Sales Education: The Value of a Sales Degree

11:30 – Sales Training: Role Plays and Competitions

14:28 – Internship Experience at Outreach

16:54 – Overcoming Rejection: The Power of Grit in Sales

20:57 – The Structure of Success in Sales

22:15 – The Competitive Spirit: Winning vs. Enjoying

23:59 – Building Confidence and Overcoming Challenges

27:21 – Aha Moments: Learning from Mistakes

32:19 – Transitioning to a Founding Role at Armada

39:47 – Realisations: Enjoyment vs. Skill in Sales

40:33 – Finding Joy in Work and Hobbies

43:46 – The Transition from Sales to Marketing

50:03 – Embracing Authenticity in Career Choices

55:51 – The SDR to Marketing Journey

01:00:44 – Advice for Future Generations

Soundbites:

• “Confidence is key in sales.”
• “Let me cook!”
• “Trust your gut.”

Guest Links:

• LinkedIn: Mia Kosoglow
• Company: Hyperbound