Summary

In this episode of the SDR DiscoCall Show, Neil Bhuiyan welcomes back James Buckley, a seasoned sales professional and content creator. They discuss James’s journey in sales, the evolution of content creation, and the challenges of engaging audiences on platforms like LinkedIn.

The conversation dives into authenticity, algorithm shifts, relationship building, and how sales and marketing can truly align. James shares practical tips for overcoming fear in content creation, reframing budget conversations, and mastering discovery questions. This is a grounded, honest look at sales in 2025.

Key Takeaways:

• Sales development remains the foundation of tech sales success
• Content creation fuels personal branding and credibility
• Authenticity resonates more than polished perfection
• Engagement strategies drive reach and opportunities
• LinkedIn’s algorithm rewards relevance and interaction
• AI is now analysing video content for context and engagement
• Follower counts don’t equal revenue
• Sales and marketing alignment is essential
• Discovery is continuous — not just one call.
• Recognition and appreciation strengthen relationships

Timestamps:

00:00 - Introduction to the SDR Disco Call Show

00:58 - Meet James Buckley: Sales Insights and Journey

02:13 - James Buckley’s Sales Experience and Evolution

04:40 - Reflecting on Personal Growth and Health Journey

07:39 - Controversial Topics in Sales and Social Media

09:04 - LinkedIn Algorithm Changes and Content Visibility

12:05 - The Role of Ghostwriting in Content Creation

15:34 - Understanding Goals in Content Creation

18:33 - The Importance of Engagement and Relationships

21:58 - Life as an Algorithm: Attracting Like-Minded People

24:57 - Value in Sales: Teaching Without Selling

28:20 - Content as a Pathway to Connection and Sales

29:32 - The Power of Content in Sales

31:59 - Building Confidence in Content Creation

35:24 - Overcoming the Fear of Imperfection

38:10 - The Role of Marketing in Sales Content

40:53 - Aligning Sales and Marketing for Success

48:52 - Bridging Sales and Marketing

51:09 - The Importance of Discovery in Sales

53:36 - Navigating Budget Conversations

57:29 - The Balance of Pipeline and Forecast

01:02:13 - The Continuous Nature of Discovery

01:03:57 - Giving Flowers: A Generational Perspective

Guest Links

• LinkedIn: https://www.linkedin.com/in/jamessaywhatsalesbuckley/

Resources from James

• https://gosellbetter.com/Happysellingcoldcallguide1
• https://gosellbetter.com/Happysellingcoldcallguide2
• https://gosellbetter.com/happysellingsignalsguide1
• https://gosellbetter.com/happysellingsignalsguide2
• https://gosellbetter.com/happysellingpracticalprospectingguide