Rick from Babylon Securities shares how he's transforming the physical security industry through professionalism, transparency and a community-focused approach. We explore how a medical science graduate created a thriving security business that competes with established players by setting higher standards.
• Babylon Securities differentiates itself through transparency and professionalism in an industry that has historically been "murky"
• The company's origin story began with Rick's frustration with his previous boss, despite having no security background
• Physical penetration testing reveals alarming vulnerabilities in building security – "a high-vis vest and clipboard can get you anywhere"
• Real-world example of a thief stealing nearly 100 laptops from a law firm by appearing to be authorized staff
• Rick's entrepreneurial advice: "Let your work speak for itself" rather than relying solely on marketing
• Community engagement is central to their business philosophy, including sponsoring staff members' outside interests
• Their security philosophy centers on ensuring "your fun doesn't impede someone else's fun"
• Annual custom hoodie designs created by staff members serve dual purposes of team engagement and marketing
Thank you for listening to the Promo Playbook by Cubic Promote. Stay tuned for future episodes.

Host: Charles Liu owner of https://www.cubicpromote.com.au/
Linkedin: (99+) Charles Liu | LinkedIn

Guest: Mohammad (Rick) (Director of Babylon Securities)
Linkedin: (99+) Mohammad Al-Rikaby | LinkedIn
Find out more and visit our website: https://www.cubicpromote.com.au/