Welcome to The LAB: Mastering Open Houses with George Philbeck – Scripts, Signs & Million-Dollar Systems, powered by eXp University.

Join Chief Learning Officer Bryon Ellington as he connects with powerhouse solo agent Kim Fraser, a 4-time ICON and 23-year industry veteran, to break down the real-world systems behind her open house success. Whether you’re struggling to fill your pipeline, build credibility in your farm, or convert neighbors into clients, this episode will give you a step-by-step playbook to go from showing homes to owning the neighborhood.

🔥 What You’ll Learn in This Episode with George Philbeck

✅ Why George says the purpose of an open house isn’t to sell the listing—it’s to create memorable, relationship-driven impressions.

✅ The exact 7-day prep cycle he follows every week to run Saturday and Sunday opens like a pro.

✅ How he used scripts and FSBO calls to close 26 homes his first year—and how that evolved into open house dominance.

✅ Why he puts out 25–50 directional signs, hires a sign spinner, and sometimes brings an ice cream truck to impress the neighborhood.

✅ His “Honey Look” Method: using 20+ visual marketing boards to create a model-home feel and spark buyer conversations.

✅ How he uses door knocking scripts that center on safety, not sales—and convert curious neighbors into listing leads.

✅ The “hot list binder,” dynamic QR codes, and personalized follow-up texts that keep leads warm long after the weekend.

✅ The math: 20 open house weekends = 20 closings when done right.

✅ Why great agents plan their open house calendar around seasons, efficiency, and personal priorities..

📅 New Episodes Every Week!
The LAB delivers behind-the-scenes playbooks from eXp’s elite agents, ICONs, and rainmakers. Whether you’re launching your real estate career or scaling to seven figures, each session gives you step-by-step strategies to grow faster, smarter, and stronger with zero fluff..

🗓️ This Week on The LAB:
Meet George Philbeck, the Orlando-based open house expert who went from 3 hours of FSBO calls a day to building a scalable, sign-powered system that delivers buyers, sellers, and repeat clients every single weekend. With cinematic setups, elevated experiences, and high efficiency follow-up, George shows you why open houses aren’t dead they just need a better system.

🎯 If you’ve ever thought “open houses don’t work,” this episode will change your mind—and possibly your income. 🏡📈

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Let’s build your real estate future, one proven strategy at a time.
🎥 Tune in now and elevate your career with The LAB Podcast.

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