🎙️ Welcome to The LAB: Reinventing Solo Agent Success with Nikki Miller – Systems, Scale & The "Do-It-For-You" Model, powered by eXp University

Join Chief Learning Officer Brian Ellington as he sits down with Nikki Miller former NFL sideline reporter turned powerhouse CEO to reveal how she went from underdog beginnings to leading California’s largest brokerage and launching a revolutionary business model that helps solo agents achieve team-level success without the burden of building a team, offering a game changing roadmap for those overwhelmed by follow up, marketing, and the “get ready to get ready” cycle.

🔥 What You’ll Learn in This Episode with Nikki Miller

✅ Why the traditional “build or join a team” model leaves most solo agents stuck and what actually works instead.

✅ How Nikki door-knocked 356 out of 365 days her first year to earn her place in a luxury market where she knew no one.

✅ The mindset shift that helped her go from reluctant team builder to CEO of California’s largest brokerage before launching her own scalable support system.

✅ Her genius framework for segmenting leads into hot, mid-term, and long term follow up and why each group needs a different touch strategy.

✅ Why “the best CRM is the one you use,” and how agents sabotage themselves searching for the perfect plan instead of starting messy.

✅ How her "Do-It-For-You" model delivers coaching, database management, marketing, transaction coordination, and supplemental lead gen—so agents can focus on selling, not spinning plates.

✅ The exact communication cadence her team uses to stay in front of long-term leads 35–40 times per year—with no cringe spam.

✅ Why tagging by interest level (not just geography or source) simplifies segmentation and unlocks scalable, relevant follow-up.

✅ The real cost of not having a database: lost millions in GCI, burnout, and the endless grind of cold lead hunting.

📅 New Episodes Every Week!
The LAB reveals behind-the-scenes playbooks from eXp’s top producers, ICONs, and innovators. Whether you’re building your business from scratch or scaling into a leveraged machine, these episodes break down exactly what’s working now minus the fluff.

🗓️ This Week on The LAB:
Meet Nikki Miller the under 30, self funded founder who asked one simple question most brokers never dared: What do solo agents actually need to thrive? What followed was a full stack support company that took off during a pandemic, got acquired by Ojo and Movoto in 2024, and now powers agents across the country.

🎯 If you’ve ever said, “I don’t want to join a team, but I need help,” this episode will change how you think—and how fast you grow.

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Let’s build your real estate future, one proven strategy at a time.
🎥 Tune in now and elevate your career with The LAB Podcast.

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