Welcome to The LAB: Turning Open Houses into Icon Awards – Farming, Follow Up & Million Dollar Momentum with Kim Fraser, powered by eXp University.

Join Chief Learning Officer Bryon Ellington as he connects with powerhouse solo agent Kim Fraser, a 4-time ICON and 23-year industry veteran, to break down the real-world systems behind her open house success. Whether you’re struggling to fill your pipeline, build credibility in your farm, or convert neighbors into clients, this episode will give you a step-by-step playbook to go from showing homes to owning the neighborhood.

🔥 What You’ll Learn in This Episode with Kim

✅ How Kim used open houses to ICON in just 6 weeks after joining eXp twice
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✅ Why she targeted 100 open houses in one year and hit 85.

✅ Her exact strategy to turn door hangers + QR codes into listing leads.

✅ Why every open house is a branding billboard in your farm.

✅ Kim’s soft-script that builds rapport without scaring off “just-looking” buyers.

✅ How high-end brochures and fresh coffee turn visitors into loyal fans.

✅ Her social strategy: static posts + live walk-throughs = online + offline traffic.

✅ Why she spends up to $1,500 on luxury opens—and how it pays off.

✅ The lesson that "showing up even when you don’t want to" leads to million-dollar moments.

📅 New Episodes Every Week!
The LAB delivers tactical frameworks and behind-the-scenes playbooks from eXp’s most elite agents and leaders. Whether you’re brand new or scaling your empire, each session gives you plug and play strategies to grow faster, smarter, and stronger.

🗓️ This Week on The LAB:
Meet Kim Fraser, a multi market ICON from Washington who turned open houses into a 7-figure business with no cold calling, no expireds, and no scripts. With 20–30 signs per open house, 500+ door hangers per listing, and cinematic marketing at every touchpoint, Kim proves that the old school open house isn’t dead it just needs a modern system.

🎯 If you’ve ever thought “open houses don’t work,” this episode will change your mind—and possibly your income. 🏡📈

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Let’s build your real estate future, one proven strategy at a time.
🎥 Tune in now and elevate your career with The LAB Podcast.
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