🎙️ Welcome to The LAB: Digital Marketing Mastery with Monika DeRoussel – From Czech Republic Division 1 Runner to Cincinnati's Top Real Estate Agent, powered by eXp University Join us as we dive deep with Monika DeRoussel, who went from being a Division 1 runner from Czechoslovakia to building a real estate empire that generates 100+ transactions yearly through strategic relationship building and referral systems. Discover her authentic approach to client care that transforms customers into family members and creates a self-sustaining referral machine.

Join us as we dive deep with Monika DeRoussel, a former Division 1 track star from the Czech Republic who sprinted her way into Cincinnati’s real estate market, now closing over 100 transactions a year with zero cold calls through a high-touch, people-first referral system built on trust, authentic connection, consistent communication, quarterly client events, and personally updating 1,500+ CMAs annually—all proving that market honesty and relationships, not paid leads, are the true keys to scalable success.

🔥 What You'll Learn in This Episode

✅ How she built a 100-transaction referral business where 90% comes from sphere of influence and past clients

✅ The exact client communication strategy: touching base 1-2 times per week during transaction plus every 6 months after

✅ Why being the 'truth-telling' agent who provides accurate market data creates more referrals than wishful pricing

✅ Her quarterly client appreciation party system tailored to different demographics (families vs. professionals)

✅ The manual CMA process she uses to personally update 1,500+ clients annually on their home values

✅ How 'sit back and enjoy the ride' becomes the foundation for stress-free client experiences

✅ Why investing $2,000-5,000 in client parties generates 3-5 referrals per event plus tax deductions

✅ The checklist system that ensures no client falls through cracks during 30-45 day transaction periods

✅ How she turns everyday activities (banking, grocery shopping) into listing appointments through genuine conversation

✅ The philosophy that transformed her clients into family: attending funerals, weddings, graduations, and life events

📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.

🗓️ This Week on The LAB: Meet Monika DeRoussel, the agent who proved that treating clients like family and consistent relationship nurturing creates a referral business that runs on autopilot, even after 21 years in the industry.

🎯 If you've ever wondered how to build a sustainable referral business, this episode reveals the exact relationship strategies and client care systems that generate 100+ transactions annually..

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