🎙️ Welcome to The LAB: Digital Marketing Mastery with Alexis – From Disney Secretary to YouTube Real Estate Success, powered by eXp University Join us as we dive deep with Alexis, who went from being a Disney secretary earning $30,000 to building a real estate empire that generates 59+ transactions yearly through strategic YouTube content. Discover her authentic approach to video marketing that transforms viewers into clients without cold calling or traditional prospecting.

🔥 What You'll Learn in This Episode

✅ How she pivoted from Disney secretary to real estate when her husband got laid off and built a business on YouTube

✅ The exact YouTube strategy that generated 99% of her 59 transactions last year through authentic home tour content

✅ Why being authentically yourself with long nails, eyelashes, and raw personality becomes your competitive advantage

✅ Her 'I got you girl' brand approach that makes strangers feel like family before they even meet

✅ The strategic decision to travel 90 minutes to Ocala for appealing content that generates thousands of views

✅ How to balance luxury content with bread-and-butter price points without confusing YouTube's algorithm

✅ The viral whiteboard strategy that created 'Monarch School of Real Estate' and separated her from other agents

✅ Why simple property thumbnails outperform complex graphics and how to optimize for 7-10% click-through rates

✅ The power of QR codes for TV viewers and why you should only link to your calendar, not other social platforms

✅ How to survive the five-month grind to your first YouTube deal and why consistency beats perfection

📅 New Episodes Every Week! The LAB reveals behind-the-scenes playbooks from eXp's top producers, ICONs, and innovators.

🗓️ This Week on The LAB: Meet Alexis, the agent who proved that authentic personality and strategic YouTube content can build a thriving real estate business, even when starting from scratch with six kids and no industry experience.

🎯 If you've ever wondered how to use YouTube strategically for real estate, this episode reveals the exact content strategy and mindset shifts that work.

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📱 Available On: Watch on YouTube | Listen on Spotify, Apple Podcasts, and all major platforms

🎧 Follow Us: Instagram: @TheLABPodcast YouTube: The LAB Podcast Website: www.TheLABPodcast.com

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