))
Stop Undervaluing CS: It’s Your Biggest Revenue Lever with Anika Zubair
Manage episode 497532264 series 3654853
Content provided by Alyssa Nolte & Amber Moore, Alyssa Nolte, and Amber Moore. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alyssa Nolte & Amber Moore, Alyssa Nolte, and Amber Moore or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Growth Signal, host Alyssa Nolte sits down with Anika Zubair to challenge a common belief in SaaS: that sales is the main growth driver. Anika shares her hot take: Customer Success (CS) is actually the biggest lever for long-term revenue growth. Together, they unpack why CS teams are often overlooked, how to shift that narrative, and what leaders can do to start owning their impact.
Whether you're a CS leader, a revenue owner, or just tired of being treated like a support function, this episode is a must-listen.
3 Key Takeaways:
- Customer Success manages more revenue than sales, so why aren’t they treated like it?
- If you want credit for growth, speak the language of revenue: NRR, GRR, and dollars.
- Your job will change. Embracing adaptability is no longer optional...it’s survival.
37 episodes
Share
