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The Growth Signal

Alyssa Nolte & Amber Moore

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Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships. Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth. No slides. No buzzwords. Just smart people wrestling with how to build ...
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Fuel your SMB’s growth with data-driven strategies. Data Fuel is the podcast for small and medium-sized businesses looking to harness the power of data science to drive smarter decisions, streamline operations, and unlock new revenue opportunities. Hosted by experts passionate about actionable insights, each episode dives into practical strategies, real-world examples, and cutting-edge tools tailored to SMBs. From leveraging AI and predictive analytics to monetizing data and scaling with eff ...
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Retention Masterclass

John Koetsier, Peggy Anne Salz

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Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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Sound Bites is a podcast series that explores best practices in sales, marketing, and go-to-market for technology companies. In each episode, Bill Binch, operating partner at Battery Ventures, is joined by an industry leader to discuss expert advice, career development, technology trends and more.
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Welcome to the Dirt World's top podcast (self-proclaimed). Every week, host Aaron Witt, founder of BuildWitt, interviews construction and mining industry leaders in long form and shares updates on what's happening inside of BuildWitt.
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BlastPoint Deep Dive Podcast explores the intersection of data, AI, and customer insights. Each episode dives into how AI-driven solutions help businesses understand and engage their customers, improve satisfaction, and reduce churn. Join us for expert insights, real-world examples, and practical tips on leveraging AI to transform the customer experience. Whether you're a business leader or a data enthusiast, this podcast will give you the tools to stay ahead in today’s competitive landscape ...
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In this quick-hit episode of Sound Bites, Bill Binch sits down with Kevin Knieriem, CRO of Clari, to explore how the company uses agentic AI to predict customer churn and growth with remarkable accuracy. Kevin reveals how Clari’s partnership with Quadzai transformed billions of telemetry signals into actionable insights that help the company retain…
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Brian Anderson is President of Bear Construction, a site work company based in Middle Tennessee. Started in 2019 by driving to water service projects in a Kia, Brian’s shared much of his business journey online for others to see and learn from. Learn more about Bear Construction at: https://tnbearllc.com/ Follow Brian Anderson on LinkedIn at: https…
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In this episode of Sound Bites, host Bill Binch from Battery Ventures talks with Brad Van Leeuwen, COO and Co-Founder of Cledara, about how his team built an AI-driven trigger detection engine that surfaces real-time buying signals faster than third-party data providers resulting in higher conversion rates, more pipeline and a culture of experiment…
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The web looks fine on the surface, but falls apart under the hood. Matt Dorman joins Alyssa Nolte to unpack why so many sites feel like they’re held together with duct tape and what it takes to build something stable, fast, and easy to maintain. If your site loads slow, breaks when you update it, or feels messy after years of “just add this one thi…
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Aaron recaps his recent speaking engagement at the annual Bring Back the Trades event, some quick thoughts on AI tools, and what it means to have had 1,300+ attendees at the 2025 Ariat Dirt World Summit. Questions or feedback? Email us at [email protected]! To learn more about attending the 2026 Ariat Dirt World Summit, visit www.dirtworld.com…
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Sales teams miss deals because they treat every call like a gamble. Jonny Holsten says the fix is simple: rethink the sales call as a clean, repeatable system that works every time. Alyssa Nolte sits down with Jonny to break down why most close rates stall and what to do about it. If you want sales that feel predictable, not chaotic, this conversat…
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Dick’s CEO of Bluelight Machines, an autonomous civil construction machine startup that’s already working with leading civil companies nationwide to automate rollers and articulated trucks. He’s using many lessons learned from building a previous technology company serving the civil construction and mining industries to help contractors build bette…
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AI can speed you up, but it can’t replace real human connection. Craig Andrews joins Alyssa Nolte to rethink why customer relationships break when companies hand them to AI. Craig’s hot take is sharp and a little uncomfortable, and it sparks a real conversation about what AI can do and what it absolutely cannot touch. If you care about trust, sales…
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Customer success owning a revenue number is a bold move. Amber Monroe argues it is the only move. Her take challenges the old line between sales and success, and it forces a rethink of how growth really happens. Amber Monroe joins Alyssa Nolte for a direct, practical talk on what it takes for CS teams to drive revenue without feeling like sales, ho…
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In this episode of Sound Bites, host Bill Binch from Battery Ventures talks with Chris Calkin, CRO of Census, about how the company leverages AI models like OpenAI and Anthropic through their “AI Columns” feature to turn vast data sets into actionable insights for sales and marketing. By automating lead scoring, churn detection and attribution, Cen…
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Aaron recaps his attendance at a recent Dale Carnegie conference and gives some thoughts on learning culture. Questions or feedback? Email us at [email protected]! To learn more about attending the 2026 Ariat Dirt World Summit, visit www.dirtworld.com! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Paul is President of Solomon Builders, a Nashville-based general contractor who’s performed notable work like the Ramsey Solutions HQ and the Nashville Zoo. After a tragic event in 2020 put the company's future in question, they’ve been on a journey to define who they are and double down on it. Learn more about Solomon Builders: https://www.solomon…
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When everyone else is chasing the next big AI breakthrough, Alison Dixon says the real advantage comes from something much simpler - being human. She joins Alyssa Nolte to talk about why smaller companies actually have the upper hand right now and how “doing the basics well” can set you apart in a world obsessed with automation. This conversation w…
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What if the best salespeople aren’t really selling at all? Joe Candido says true sales success starts with leadership - not quotas. Alyssa Nolte and Joe rethink what it means to sell, lead, and build trust in a world where closing fast often matters more than doing what’s right for the customer. Joe shares why leadership culture drives every good s…
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Welcome to the BlastPoint Deep Dive Podcast! In today’s energy-world, utilities are facing more pressure than ever—rising customer expectations, affordability challenges, decarbonization goals and complex customer bases. Many companies are still relying on simplistic segmentation or siloed programs, leading to wasted spend, mis-targeted outreach, a…
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Publicity isn’t just for celebrities - it’s the fastest way to build trust, visibility, and real business growth. Jill Lublin joins Alyssa Nolte to rethink what “getting noticed” means for entrepreneurs today. From local news to podcasts, Jill shows how showing up in the right places can move you from hidden to hired. If you’ve ever wondered how to…
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When your high school coach tries to sum you up in a few words, "Alyssa likes to talk," it can feel like a punchline. But what if that label was actually the throughline? In this Field Note, Alyssa shares the story behind her umbrella brand, Alyssa Likes to Talk - a home for every conversation, project, and lesson that’s shaped how she builds, lead…
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In this episode of Sound Bites, host Bill Binch from Battery Ventures talks with Scott Edmonds, founding CRO of Syncari, about how the company leverages agentic AI to improve internal workflows and forecasting accuracy. Scott shares real examples of using AI to unify data across CRMs, support and product systems reducing manual effort while maintai…
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AI isn’t coming for your job...it’s coming for your busywork. Eric Turney joins Alyssa Nolte to talk about how small businesses can rethink automation, save time, and use AI to do the work that actually matters. Eric shares how his team transformed a 30-year-old company into a tech-driven, customer-focused business without losing the human touch. A…
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The future of business is still human. Gary Pageau says real growth doesn’t come from AI - it comes from trust, relationships, and connection. Alyssa Nolte sits down with Gary to rethink what “personal” means in a world run by algorithms. Together they explore why the most powerful technology can’t replace the value of showing up, listening, and bu…
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Joe is CEO of East Bay Tire, a California-based tire distributor and service provider, serving anyone from trucking companies to ports to quarries. With thousands of customers and applications, Joe is taking the company in a more service and data-driven direction, aiming to educate customers and provide greater value than the traditional tire model…
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What happens when humans and AI truly work together? Joanna Zhang believes the future of business depends on it. She joins Alyssa Nolte to rethink how technology and human connection can power growth - without losing empathy, creativity, or heart. Joanna shares how she built a business that blends automation with authenticity, and why the smartest …
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Referrals won’t build your business. Rethinking how growth really works. James Donovan says relying on word of mouth and referrals isn’t a strategy - it’s a gamble. Alyssa Nolte digs in with him on what it means to actually own your growth instead of hoping someone else sends it your way. Together they talk about why so many small business owners w…
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In this fast-paced Sound Bites episode, Netlify Chief Customer Officer Richard Terry-Lloyd joins Battery Ventures’ Bill Binch to share how simple Agentic AI workflows are transforming customer engagement and revenue operations. From using ChatGPT to prep smarter meetings to validating forecasts with data-driven precision, RTL reveals practical, rep…
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Most companies think they know what their customers are buying...but they’re wrong. Sean Shannon joins Alyssa Nolte to rethink what drives real purchase decisions. It’s not your product, your features, or even your pricing. It’s the job your customer is hiring you to do… and most businesses haven’t figured that out yet. Sean shares how understandin…
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Jared Kuepfer started a crushing business in Ontario, Canada, in 2019 after spotting an opportunity in the market, and has been full-send since. He has learned through trial and error and has shared the lessons he's learned along the way online. Learn more about ARRO Crushing at: https://www.arrocrushing.ca/ Follow Jared on LinkedIn at: https://www…
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AI won’t replace you… it’ll expose you. That’s the bold take from Wes Towers, a designer and marketing strategist who learned firsthand what happens when automation outpaces human connection. Alyssa Nolte and Wes dig into how AI is changing the way we build trust, deliver value, and stay relevant in a world where anyone can “DIY” their way to avera…
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Branding isn’t just marketing... it’s your unfair advantage. T. Christian Helms believes that the most powerful brands come from people brave enough to be fully themselves. Alyssa Nolte and T. Christian dig into what it really means to build a brand that feels human, not performative... and how that authenticity can completely change how customers …
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What if your LinkedIn profile could work for you... even while you sleep? Al Kushner joins Alyssa Nolte to rethink how AI can help you stand out, attract real opportunities, and build a brand that feels human...not robotic. Whether you’re trying to grow your business, land your next role, or finally get noticed online, this conversation will change…
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After a long career in equipment sales and dealer leadership, Alex Kraft thought there may be a better way to buy and sell machines. After realizing the bigger need was servicing equipment, he pivoted Heave to become a marketplace connecting independent technicians with contractors needing service. It’s NEAT. Learn more about Heave at: https://www.…
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Most founders don’t fail because of bad products… they fail because they never learned how to sell. John Lester joins Alyssa Nolte to rethink what selling really means, and why so many entrepreneurs get it wrong. This episode is for anyone who’s ever said, “I hate sales” or wondered why customers aren’t buying what seems like a great idea. John bre…
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Tired of the same copy-paste “professional” posts on LinkedIn? Jason Clark says it’s time to own your weird. In this conversation with Alyssa Nolte, they rethink what it means to show up as your real self in business and why being a little strange might actually be your greatest advantage. Jason shares stories from his wild career path (from rave p…
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Aaron opens up about the latest changes at BuildWitt, including the tough decision to let several team members go. He talks candidly about what led to this moment, the lessons learned from past financial challenges, and how the company is shifting from investor-backed growth to true profitability. It’s a raw look at what it takes to stay focused, s…
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While Peter Banks has spent his entire career in the demolition industry, working anywhere from Boston to Detroit, he’s now working on his biggest project yet—elevating the industry. Thanks to the National Demolition Association (NDA), the industry has common safety standards, training, and new legitimate certifications. Learn more by visiting the …
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What happens when people start preferring AI over humans? Raj Singh joins Alyssa Nolte to explore a bold idea...that we may soon have more AI friends, coworkers, and companions than human ones. Together, they rethink what it means to build relationships, do meaningful work, and stay relevant in an AI-powered world. This conversation challenges ever…
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Dannah Vaughan believes the future of customer success depends on something AI can’t replace… human connection. Alyssa Nolte and Dannah rethink what it means to build real relationships in a world obsessed with automation and efficiency. If you’ve ever felt the tension between scaling faster and serving better, this conversation will hit home. Alys…
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What if the way we talk about “scaled customer success” is all wrong? Amy Rath believes we’ve mislabeled a critical function and, by doing so, we’re creating confusion, burnout, and risk for our teams and our customers. Alyssa Nolte digs in to rethink what real customer success should look like and why redefining it could change the future of how c…
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This week, Aaron gets real about what’s really going on behind the scenes at BuildWitt. From leadership challenges to financial pressure and constant travel, he opens up about the hard parts of running a business—while explaining why the struggle is actually a sign of growth. He also clears the air on his globe-trotting lifestyle and how it fuels t…
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Most companies make the mistake of letting customers set the rules for value. Anthony DeShazor says that’s the fastest way to lose renewals - even when you’re driving real impact. Alyssa Nolte digs in with him on how to rethink value, measure it the right way, and lead customers to see the bigger picture. Anthony shares hard-won lessons from his ti…
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Brek is the CEO of Hammr, a construction payroll, HR, and ops platform built specifically for contractors. After spending his childhood growing up around a residential construction business, he moved to San Francisco on a whim to better serve contractors like his parents. After a few years of listening to the industry, he’s honed in on payroll as a…
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Welcome to the BlastPoint Deep Dive Podcast! In this episode, we’re diving into the highlights from our recent live webinar: Loan to Loyalty: Data-Driven Strategies for Engaging Every Member. We explore how credit unions can transform loan relationships into long-term member loyalty by: Building stronger engagement at every stage of the loan lifecy…
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Rich Kozak has spent nearly 50 years shaping brands, and his hot take will stop you in your tracks. He says your brand isn’t what you believe it to be - it’s the perception in the minds of the people you most want to impact. Alyssa Nolte sits down with Rich to rethink what branding really means and why most of us have been looking at it the wrong w…
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Aaron recaps more of his trip to Australia and gives the skinny on the Dirt World Summit 2026. Questions or feedback? Email us at [email protected]! To learn more about attending the 2025 Ariat Dirt World Summit, visit www.dirtworld.com! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Be Different or Be Dead Why blending in will kill your business... and what to do instead. Roy Osing joins Alyssa Nolte to challenge the way we think about customer relationships. He argues that most companies play it safe, repeat the same empty promises, and forget the one thing that truly matters: being different in a way customers actually care …
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Marcus started a pool company in the early 2000s, where he learned the ropes of business, leadership, marketing, and communication. He’s used this foundation to have stakes in seven businesses, speak internationally, and become a bestselling author. We’ve leveraged his teachings for years; they’re the best we’ve experienced! Learn more about his co…
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Flying Blind with Your Data? Most businesses collect piles of numbers but never know what to do with them. Philippa Gamse calls it “flying blind.” Alyssa Nolte digs in with her to rethink how we use analytics to drive real results. If you’ve ever felt overwhelmed by dashboards, unsure which numbers matter, or worried you’re missing sales you can’t …
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