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The Growth Signal

Alyssa Nolte & Amber Moore

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Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships. Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth. No slides. No buzzwords. Just smart people wrestling with how to build ...
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Sound Bites is a podcast series that explores best practices in sales, marketing, and go-to-market for technology companies. In each episode, Bill Binch, operating partner at Battery Ventures, is joined by an industry leader to discuss expert advice, career development, technology trends and more.
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Fuel your SMB’s growth with data-driven strategies. Data Fuel is the podcast for small and medium-sized businesses looking to harness the power of data science to drive smarter decisions, streamline operations, and unlock new revenue opportunities. Hosted by experts passionate about actionable insights, each episode dives into practical strategies, real-world examples, and cutting-edge tools tailored to SMBs. From leveraging AI and predictive analytics to monetizing data and scaling with eff ...
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Retention Masterclass

John Koetsier, Peggy Anne Salz

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Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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BlastPoint Deep Dive Podcast explores the intersection of data, AI, and customer insights. Each episode dives into how AI-driven solutions help businesses understand and engage their customers, improve satisfaction, and reduce churn. Join us for expert insights, real-world examples, and practical tips on leveraging AI to transform the customer experience. Whether you're a business leader or a data enthusiast, this podcast will give you the tools to stay ahead in today’s competitive landscape ...
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Welcome to the Dirt World's top podcast (self-proclaimed). Every week, host Aaron Witt, founder of BuildWitt, interviews construction and mining industry leaders in long form and shares updates on what's happening inside of BuildWitt.
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In this quick-hit episode of Sound Bites, Bill Binch sits down with Kevin Knieriem, CRO of Clari, to explore how the company uses agentic AI to predict customer churn and growth with remarkable accuracy. Kevin reveals how Clari’s partnership with Quadzai transformed billions of telemetry signals into actionable insights that help the company retain…
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Joe is CEO of East Bay Tire, a California-based tire distributor and service provider, serving anyone from trucking companies to ports to quarries. With thousands of customers and applications, Joe is taking the company in a more service and data-driven direction, aiming to educate customers and provide greater value than the traditional tire model…
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What happens when humans and AI truly work together? Joanna Zhang believes the future of business depends on it. She joins Alyssa Nolte to rethink how technology and human connection can power growth - without losing empathy, creativity, or heart. Joanna shares how she built a business that blends automation with authenticity, and why the smartest …
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Referrals won’t build your business. Rethinking how growth really works. James Donovan says relying on word of mouth and referrals isn’t a strategy - it’s a gamble. Alyssa Nolte digs in with him on what it means to actually own your growth instead of hoping someone else sends it your way. Together they talk about why so many small business owners w…
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In this fast-paced Sound Bites episode, Netlify Chief Customer Officer Richard Terry-Lloyd joins Battery Ventures’ Bill Binch to share how simple Agentic AI workflows are transforming customer engagement and revenue operations. From using ChatGPT to prep smarter meetings to validating forecasts with data-driven precision, RTL reveals practical, rep…
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Most companies think they know what their customers are buying...but they’re wrong. Sean Shannon joins Alyssa Nolte to rethink what drives real purchase decisions. It’s not your product, your features, or even your pricing. It’s the job your customer is hiring you to do… and most businesses haven’t figured that out yet. Sean shares how understandin…
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Jared Kuepfer started a crushing business in Ontario, Canada, in 2019 after spotting an opportunity in the market, and has been full-send since. He has learned through trial and error and has shared the lessons he's learned along the way online. Learn more about ARRO Crushing at: https://www.arrocrushing.ca/ Follow Jared on LinkedIn at: https://www…
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AI won’t replace you… it’ll expose you. That’s the bold take from Wes Towers, a designer and marketing strategist who learned firsthand what happens when automation outpaces human connection. Alyssa Nolte and Wes dig into how AI is changing the way we build trust, deliver value, and stay relevant in a world where anyone can “DIY” their way to avera…
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Branding isn’t just marketing... it’s your unfair advantage. T. Christian Helms believes that the most powerful brands come from people brave enough to be fully themselves. Alyssa Nolte and T. Christian dig into what it really means to build a brand that feels human, not performative... and how that authenticity can completely change how customers …
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What if your LinkedIn profile could work for you... even while you sleep? Al Kushner joins Alyssa Nolte to rethink how AI can help you stand out, attract real opportunities, and build a brand that feels human...not robotic. Whether you’re trying to grow your business, land your next role, or finally get noticed online, this conversation will change…
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After a long career in equipment sales and dealer leadership, Alex Kraft thought there may be a better way to buy and sell machines. After realizing the bigger need was servicing equipment, he pivoted Heave to become a marketplace connecting independent technicians with contractors needing service. It’s NEAT. Learn more about Heave at: https://www.…
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Most founders don’t fail because of bad products… they fail because they never learned how to sell. John Lester joins Alyssa Nolte to rethink what selling really means, and why so many entrepreneurs get it wrong. This episode is for anyone who’s ever said, “I hate sales” or wondered why customers aren’t buying what seems like a great idea. John bre…
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Tired of the same copy-paste “professional” posts on LinkedIn? Jason Clark says it’s time to own your weird. In this conversation with Alyssa Nolte, they rethink what it means to show up as your real self in business and why being a little strange might actually be your greatest advantage. Jason shares stories from his wild career path (from rave p…
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Aaron opens up about the latest changes at BuildWitt, including the tough decision to let several team members go. He talks candidly about what led to this moment, the lessons learned from past financial challenges, and how the company is shifting from investor-backed growth to true profitability. It’s a raw look at what it takes to stay focused, s…
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While Peter Banks has spent his entire career in the demolition industry, working anywhere from Boston to Detroit, he’s now working on his biggest project yet—elevating the industry. Thanks to the National Demolition Association (NDA), the industry has common safety standards, training, and new legitimate certifications. Learn more by visiting the …
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What happens when people start preferring AI over humans? Raj Singh joins Alyssa Nolte to explore a bold idea...that we may soon have more AI friends, coworkers, and companions than human ones. Together, they rethink what it means to build relationships, do meaningful work, and stay relevant in an AI-powered world. This conversation challenges ever…
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Dannah Vaughan believes the future of customer success depends on something AI can’t replace… human connection. Alyssa Nolte and Dannah rethink what it means to build real relationships in a world obsessed with automation and efficiency. If you’ve ever felt the tension between scaling faster and serving better, this conversation will hit home. Alys…
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What if the way we talk about “scaled customer success” is all wrong? Amy Rath believes we’ve mislabeled a critical function and, by doing so, we’re creating confusion, burnout, and risk for our teams and our customers. Alyssa Nolte digs in to rethink what real customer success should look like and why redefining it could change the future of how c…
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This week, Aaron gets real about what’s really going on behind the scenes at BuildWitt. From leadership challenges to financial pressure and constant travel, he opens up about the hard parts of running a business—while explaining why the struggle is actually a sign of growth. He also clears the air on his globe-trotting lifestyle and how it fuels t…
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Most companies make the mistake of letting customers set the rules for value. Anthony DeShazor says that’s the fastest way to lose renewals - even when you’re driving real impact. Alyssa Nolte digs in with him on how to rethink value, measure it the right way, and lead customers to see the bigger picture. Anthony shares hard-won lessons from his ti…
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Brek is the CEO of Hammr, a construction payroll, HR, and ops platform built specifically for contractors. After spending his childhood growing up around a residential construction business, he moved to San Francisco on a whim to better serve contractors like his parents. After a few years of listening to the industry, he’s honed in on payroll as a…
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Welcome to the BlastPoint Deep Dive Podcast! In this episode, we’re diving into the highlights from our recent live webinar: Loan to Loyalty: Data-Driven Strategies for Engaging Every Member. We explore how credit unions can transform loan relationships into long-term member loyalty by: Building stronger engagement at every stage of the loan lifecy…
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Rich Kozak has spent nearly 50 years shaping brands, and his hot take will stop you in your tracks. He says your brand isn’t what you believe it to be - it’s the perception in the minds of the people you most want to impact. Alyssa Nolte sits down with Rich to rethink what branding really means and why most of us have been looking at it the wrong w…
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Be Different or Be Dead Why blending in will kill your business... and what to do instead. Roy Osing joins Alyssa Nolte to challenge the way we think about customer relationships. He argues that most companies play it safe, repeat the same empty promises, and forget the one thing that truly matters: being different in a way customers actually care …
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Marcus started a pool company in the early 2000s, where he learned the ropes of business, leadership, marketing, and communication. He’s used this foundation to have stakes in seven businesses, speak internationally, and become a bestselling author. We’ve leveraged his teachings for years; they’re the best we’ve experienced! Learn more about his co…
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Flying Blind with Your Data? Most businesses collect piles of numbers but never know what to do with them. Philippa Gamse calls it “flying blind.” Alyssa Nolte digs in with her to rethink how we use analytics to drive real results. If you’ve ever felt overwhelmed by dashboards, unsure which numbers matter, or worried you’re missing sales you can’t …
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Ann Carden says the problem isn’t talent - it’s how you show up, price, and position yourself. Alyssa Nolte sits down with Ann to rethink why so many smart, skilled people are overlooked while others with less experience win the market. If you’ve ever felt invisible, underpriced, or unsure how to turn your expertise into the right kind of clients, …
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Vadim is the Founder of Koval Digital, an agency specializing in the wood products industry. As an engineer in sawmills worldwide, he saw the need for storytelling to drive the future of this vital industry. Follow Vadim on LinkedIn at: https://www.linkedin.com/in/kovalevvadim Learn more about attending the 2025 Ariat Dirt World Summit by visiting …
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The customer is in control. The old playbook doesn’t work. Too many companies are still surrendering instead of rethinking how they connect with buyers. Alyssa Nolte sits down with Brandi Starr to talk about why customer expectations have changed, what businesses are getting wrong, and how leaders can take back control without forcing buyers into o…
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Context Is the Missing Ingredient in Your Small Business AI Strategy | Data Fuel 🔔 Subscribe for breakdowns of AI, data, and small business automation. Everyone’s talking prompts—but context is the real game-changer for AI. In this episode of Data Fuel, Roman Villard unpacks what “context” actually means for AI in small businesses, how Big Tech is …
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Welcome to the BlastPoint Deep Dive Podcast! In this episode, we’re exploring the insights from BlastPoint’s latest blog: Growing the Lifetime Value of Auto Loan Members. We break down the key takeaways, including: Why auto loans are becoming a strategic focus for credit unions How lifetime value (LTV) can be measured and expanded The role of digit…
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James Mills believes growth doesn’t come from burning out. It comes from smarter systems, better strategy, and rethinking how we use our time. Alyssa Nolte and James dive into what it takes to build real customer relationships in a world that pushes us to be “always on.” This is for anyone trying to grow a business without losing themselves in the …
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Most leaders say they care about customers… but their actions tell a different story. Alyssa Nolte sits down with Ryan Rael to dig into the hard truth: many companies operate on assumptions, not real customer insight. They unpack why businesses ignore “lukewarm customers,” how assumptions kill growth, and what it really takes to build a culture tha…
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AI can help brands get off the ground fast. But will it keep customers around? Matt Mullenax believes the answer is no. Retention isn’t about bots or macros...it’s about people. Alyssa Nolte sits down with Matt, founder of Huron, to rethink what keeps customers coming back in a world where everything feels automated. From one-to-one calls to brand …
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Tyler Serbus is President and Owner of Demo Plus, a Nashville-based demolition and site work company. Since acquiring the company in 2023, he’s aggressively implemented new tools, processes, and ways to support his team to build better than ever. Learn more about Demo Plus at: https://demoplusgroup.com/ Learn more about attending the 2025 Ariat Dir…
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What if the secret to growth isn’t more tools or trends, but simply believing in people? That’s the hot take Nicky Billou brings to his conversation with Alyssa Nolte. Together they explore how faith, generosity, and human connection shape business in ways no marketing tactic can. If you’re rethinking how to build customer relationships that last, …
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Sales is broken and most people hate it. Nikita Vakhrushev says the real problem isn’t the pitch, it’s the experience. When buyers are ready to say yes, salespeople still stall, fumble, or disappear. Alyssa Nolte digs in with Nikita on why the art of sales is dying and what it takes to bring it back. This conversation will challenge how you think a…
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Small businesses are fighting to survive and customers may be making it harder. Kristen Corral shares why today’s consumers hold small business owners to impossible standards, and Alyssa Nolte explores how that pressure is reshaping customer relationships. Together, they rethink what it means to support local businesses in a world of instant review…
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Alan Guy is President and Co-Founder of Anvil Builders, a leading civil construction firm based in California’s Bay Area. While they’ve performed many complex projects, from international airport work to water treatment plants, their highest profile work is fire cleanup. We all know California’s had an enormous wildfire issue over the past decade, …
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Burnout isn’t a personal failure...it’s a system problem. Alyssa Nolte and Lynn Colepaugh challenge the myth that long hours and hustle prove success. Instead, they rethink what really causes burnout and why fixing systems, not blaming people, is the key to healthier work and stronger results. This episode makes the case for smarter ways to work, f…
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Sales doesn’t have to feel slimy. What if selling could feel like serving? Alyssa Nolte and Brooke Greening rethink how we approach sales so it builds trust instead of breaking it. Brooke shares her hot take: sales is not a “necessary evil.” It can be one of the best ways to serve customers and grow a business...when done with care. Alyssa opens up…
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AI is moving faster than anyone expected. You can either stand back and watch, or jump in and start creating. Ken Cox and Alyssa Nolte rethink what it means to live, work, and build in a world where the tools of the future are already in your hands. Ken’s hot take: now is the time to play. Whether it’s music, film, code, or art...AI has lowered the…
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