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The Growth Signal

Alyssa Nolte & Amber Moore

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Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships. Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth. No slides. No buzzwords. Just smart people wrestling with how to build ...
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Fuel your SMB’s growth with data-driven strategies. Data Fuel is the podcast for small and medium-sized businesses looking to harness the power of data science to drive smarter decisions, streamline operations, and unlock new revenue opportunities. Hosted by experts passionate about actionable insights, each episode dives into practical strategies, real-world examples, and cutting-edge tools tailored to SMBs. From leveraging AI and predictive analytics to monetizing data and scaling with eff ...
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Retention Masterclass

John Koetsier, Peggy Anne Salz

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Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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You home for HB Mornings (daily) and Real Hawk Talk (weekly), the best Seahawks podcasts on the planet. Join Brian, Evan, Dayna, Nathan, and Jeff, along with a wealth of fantastic guests to learn about your team, the game of football, and maybe even find some friends along the way.
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BlastPoint Deep Dive Podcast explores the intersection of data, AI, and customer insights. Each episode dives into how AI-driven solutions help businesses understand and engage their customers, improve satisfaction, and reduce churn. Join us for expert insights, real-world examples, and practical tips on leveraging AI to transform the customer experience. Whether you're a business leader or a data enthusiast, this podcast will give you the tools to stay ahead in today’s competitive landscape ...
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I had the chance to speak to some of the Seahawks before Wednesday practice about this rivalry game with the 49ers. Use promo code HAWKS on Sleeper and get 100% match up to $100! https://Sleeper.com/promo/HAWKS. Terms and conditions apply. #Sleeper Get 10% off at JKBoots at http://jkboots.com/hawkblogger You can become a YouTube member here: https:…
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It's time to go through our first Tale of the Tape for the 2025 season with special guest Grant Cohn joining the show to dive into this matchup. We will share key matchups, stats, and outlook for this big division week one game. Use promo code HAWKS on Sleeper and get 100% match up to $100! https://Sleeper.com/promo/HAWKS. Terms and conditions appl…
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Think you need a perfect plan before becoming a consultant? Think again. Dave Seaton believes anybody with the right skill and the will to push through can build a thriving consulting business. But it’s not easy. Alyssa and Dave dig into the real ups and downs, from dry spells to big wins, and the mindset shifts that make all the difference. If you…
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We welcome back the first quarterback to ever take the Seahawks to a Super Bowl as Matt Hasselbeck visits on the eve of Week 1 in the NFL. We talk about the different approaches coaches take with motivating players, the reason people may be overlooking the Seahawks, and what challenges a play caller like Mike Macdonald can pose for a quarterback. U…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Lynn Whitbeck, known as the Joyful Sales Queen, to talk about an unconventional truth: start high when it comes to pricing. You see, too many people believe they need a cheap offer to get people in the door, but Lynn explains why that can actually hurt you in the long run. Together, …
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The 2025 NFL season starts this week, and most analysts are still spreading inaccurate information about teams in the NFC West. This episode will dive into the things they get wrong. Use promo code HAWKS on Sleeper and get 100% match up to $100! https://Sleeper.com/promo/HAWKS. Terms and conditions apply. #Sleeper Get 10% off at JKBoots at http://j…
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Jeff Simmons joins the show for his weekly appearance as we consider the massive deal for Micah Parsons and whether the Seahawks should have pursued the game-changing talent. Get 10% off at JKBoots at http://jkboots.com/hawkblogger You can become a YouTube member here: https://www.youtube.com/channel/UCAkM3Arfo7PUf1gl7ohDyLw/join You can become a P…
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We go big with a Seahawks 2025 season preview full of interviews from around the NFL, analysis of the roster and revisiting some of the best player interviews of the preseason. You won't get a better look at this team anywhere else! 00:00 Intro 03:56 Steelers Secrets! Nick Farabaugh (Penn Live) 31:47 Bucs Secrets! Brianna Dix (Tampa Bay Bucs) 47:51…
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This Field Notes episode was inspired by my conversation with Gabrielle Mills. She shared the idea that your business can’t grow bigger than you’re willing to grow yourself — and it got me thinking about what that really means for me this year. Back in January, I set my 2025 theme as focus: choosing the things that are right, not just the things th…
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In this episode of The Growth Signal, Alyssa Nolte sits down with entrepreneur and business owner Gabrielle Mills for a candid conversation on why your business can only grow as much as you are willing to grow yourself. Gabrielle shares her journey of building a company with her mother, the lessons learned from hard seasons, and the practical frame…
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The entire crew gets together to share their 2025 season predictions, including predicting the outcome for every game and for a number of props (e.g., JSN receiving yards). Join Dayna O'Gorman, Evan Hill, Jeff Simmons, Nathan Ernst, Deryck Gebe, Josh Cashman and more for a fun look ahead to the Seahawks season. Get 10% off at JKBoots at http://jkbo…
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The Seahawks set their initial 53-man roster yesterday, but it's already headed toward change after they claimed DB Derion Kendrick off waivers from the Rams. MVS is headed to the 49ers. What other changes are afoot, and what are my thoughts on the roster? Let's get it! Get 10% off at JKBoots at http://jkboots.com/hawkblogger You can become a YouTu…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Emily Jackson to talk about what it really takes to lead in sales. Emily’s hot take is simple but powerful: you don’t have to be the loudest person in the room to make an impact. Together, Alyssa and Emily dive into why quiet leadership matters, how introverts can thrive, and what le…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Kathy Makranyi to talk about bold leadership, AI, and what it really takes to move organizations forward. Kathy’s hot take is simple but powerful: AI isn’t the biggest threat to your business...fear of change is. This conversation is for leaders who want to cut through the hype …
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It's the day before cutdown. Let's talk about who makes the final 53-man roster, and what to expect over the next few days. Get 10% off at JKBoots at http://jkboots.com/hawkblogger You can become a YouTube member here: https://www.youtube.com/channel/UCAkM3Arfo7PUf1gl7ohDyLw/join You can become a Patreon member here: https://patreon.com/hawkblogger…
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Sometimes real life feels a little too much like The Good Place. In this Field Note, I share how a simple product issue turned into a customer support spiral...where process mattered more than people, rules mattered more than trust, and leadership failed the very customers they were trying to retain. It’s funny on TV, but in real life it’s maddenin…
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Jeff Simmons and Brian talk through the final Seahawks preseason game and the performance of Jalen Milroe, while looking ahead to cutdown in a couple of days. Get 10% off at JKBoots at http://jkboots.com/hawkblogger You can become a YouTube member here: https://www.youtube.com/channel/UCAkM3Arfo7PUf1gl7ohDyLw/join You can become a Patreon member he…
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There have been a ton of amazing guests on the show over the years. This one might top them all! Seahawks Legend Matt Hasselbeck joins the show to talk about his career, and some of the parallels with Sam Darnold, as well as the Klint Kubiak offense ties to the Mike Holmgren offense. I also share some sound from Packers reporters on the joint pract…
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Player development is always a huge wildcard in the NFL. Some players take a big step forward or a rookie bursts onto the scene. Let's take a look at which players in the NFC West could be key variables in deciding how the division unfolds by identifying the ascending players on each roster. There should be plenty for fans of the Seahawks, 49ers, R…
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The Seahawks participated in a lively joint practice with the Green Bay Packers. I didn't make the trip, but Seattle Times beat writer Bob Condotta did. He joins the show to tell us what happened. You can become a YouTube member here: https://www.youtube.com/channel/UCAkM3Arfo7PUf1gl7ohDyLw/join You can become a Patreon member here: https://patreon…
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This reflection was inspired by my conversation with Andy Halko on The Growth Signal. Andy’s hot take (that personas are dead) pushed me to look hard at some of the assumptions I made when starting TruVue. In this Field Notes episode, I pull back the curtain on what it felt like to realize we were building for an audience that wasn’t actually ready…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Andy Halko to talk about why traditional marketing personas no longer work and what should replace them. Andy’s hot take is clear...static personas are a waste of time. Instead, he makes the case for “buyer twins” powered by AI that evolve, interact, and give real feedback. If y…
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The Seahawks have been doing all the right things on the field. Players seem to be meeting or exceeding expectations almost across the board. Are we getting out over our skis on the potential for this group? Preseason has been misleading plenty of times in the past. Jeff Simmons, Evan Hill, and Brian Nemhauser talk through it on this episode of Rea…
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This Field Notes reflection was inspired by my conversation with Drewbie Wilson on The Growth Signal. His hot take was simple but sharp: Sales is easy...the hard part is just calling the damn leads. That hit me harder than I expected, because I’ve been carrying that same hesitation in my own business lately, not with cold calls, but with how I talk…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Drewbie Wilson, the man behind the “Call the Damn Leads” movement. Drewbie’s hot take is bold: Sales is easy. Most people just aren’t doing the work. Together, Alyssa and Drewbie dig into why fear of rejection holds so many back, how to build real confidence, and why serving bea…
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This is officially the last practice media will be able to watch at the VMAC this season. I share the highlights and talk about the news that a free agent guard is visiting Seattle. You can become a YouTube member here: https://www.youtube.com/channel/UCAkM3Arfo7PUf1gl7ohDyLw/join You can become a Patreon member here: https://patreon.com/hawkblogge…
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Seahawks edge player Jared Ivey was undrafted out of Ole Miss, but has quickly made an impression in Seattle. He sits down with us to talk about the final week before cutdowns. You can become a YouTube member here: https://www.youtube.com/channel/UCAkM3Arfo7PUf1gl7ohDyLw/join You can become a Patreon member here: https://patreon.com/hawkblogger Fol…
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In this episode of The Growth Signal, Alyssa Nolte sits down with sales leader and consultant Lindsay Rios to challenge a common CEO reflex...firing sales leaders over bad forecasts. Lindsay’s hot take is clear: the real problem isn’t the leader, it’s the lack of training, tools, and support they’ve been given. They unpack why forecasting is part m…
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Use my code for $20 off your first SeatGeek order*: https://seatgeek.onelink.me/RrnK/HAWKBLOGGER Sponsored by SeatGeek. *Restrictions apply. It's time to get real with the Seahawks 53-man roster projections now that Uchenna Nwosu is off PUP and we have seen two preseason games and have a good idea of the starting offensive line. This was a tough on…
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Use my code for $20 off your first SeatGeek order*: https://seatgeek.onelink.me/RrnK/HAWKBLOGGER Sponsored by SeatGeek. *Restrictions apply. The Seahawks made a big move by activating Uchenna Nwosu off PUP. I tell you what it means and also share some other news that seems on the horizon for the team after speaking to Mike Macdonald after practice.…
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Use my code for $20 off your first SeatGeek order*: https://seatgeek.onelink.me/RrnK/HAWKBLOGGER Sponsored by SeatGeek. *Restrictions apply. Jeff Simmons joins us for Seahawks Saturday as we react to one of the most entertaining and encouraging Seahawks preseason games in years. How do we separate truth from fiction? How stupid might national analy…
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Use my code for $20 off your first SeatGeek order*: https://seatgeek.onelink.me/RrnK/HAWKBLOGGER Sponsored by SeatGeek. *Restrictions apply. Some folks have already seen enough to know the Seahawks are the worst team in the NFC West and that Sam Darnold is doomed to fail. I react to their analysis and use it as a jumping off point for previewing th…
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This special live roundtable replay takes on one of the most debated questions in Customer Success: Should CSMs carry a quota? Host Alyssa Nolte is joined by three powerhouse guests – Rob Durant, Rob Zambito, and Brooke Foley – for a candid, unscripted conversation that brings together perspectives from sales, CS leadership, and marketing strategy.…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with B2B sales consultant Ruth van Vierzen to talk about the risks and rewards of using AI in sales and customer service. Ruth’s hot take: AI can be a powerful tool, but if you let it replace the human touch, you risk losing your brand’s value and your best customers. Alyssa and Ruth…
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Dayna O'Gorman and Nathan Ernst join the show to talk about their early impressions of this 2025 Seahawks team and what they are looking for in game two against the Chiefs. What do they need to see to start getting their hopes up? Be sure to like and subscribe! Get $75 off at JKBoots at https://www.jkboots.com/briannemhauser using promo code HAWKBL…
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In what might be the final practice report for the 2025 season, I share what I saw in this one and put a wrap on a few observations. Be sure to like and subscribe! Get $75 off at JKBoots at https://www.jkboots.com/briannemhauser using promo code HAWKBLOGGER, and be entered to win a custom pair of Seahawks-themed boots! And get 15% off FTNFantasy.co…
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Use my code for $20 off your first SeatGeek order*: https://seatgeek.onelink.me/RrnK/HAWKBLOGGER Sponsored by SeatGeek. *Restrictions apply. Klint Kubiak was hired as the second offensive coordinator for Mike Macdonald. They traded away a QB he liked and their most physically intimidating receiver. The rest of the NFL is dismissing the Seahawks bec…
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Seahawks rookie wide receiver Tyrone Broden has been listed at heights ranging from 6'4" to 6'7". How tall is he? I ask him that and get insights into his developing relationship with fellow rookie Jalen Milroe. Be sure to like and subscribe! Get $75 off at JKBoots at https://www.jkboots.com/briannemhauser using promo code HAWKBLOGGER, and be enter…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Eli Weiss, a longtime customer experience and retention leader, to challenge everything you think you know about keeping customers. Eli’s hot take? Retention isn’t a dashboard metric or an email flow. It’s about understanding who your customer is and making sure they never regret tru…
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Use my code for $20 off your first SeatGeek order*: https://seatgeek.onelink.me/RrnK/HAWKBLOGGER Sponsored by SeatGeek. *Restrictions apply. Something got into the Seahawks defense today. They had what may have been their most physical and impressive performance of camp. I share notes about some players who popped. Be sure to like and subscribe! Yo…
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There may be no Seahawk who is more underappeciated than Riq Woolen on the Seahawks. Nearly every advanced metric has him as one of the best CBs in the NFL. His contract is coming to an end this season. Will the Seahawks extend him? Will they regret it if they don't? He joins the show for a conversation at training camp. Be sure to like and subscri…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Dennis Meador, founder of The Legal Podcast Network, to talk about how AI is changing the way we write and why ignoring that shift might make your work invisible. Dennis shares his hot take on the backlash against AI-generated writing styles (yes, including the much-hated em das…
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The Seahawks and Raiders played to a 23-23 tie in the first preseason game. Jeff Simmons joins and we talk through which storylines mattered, who helped themselves, and who did not in this edition of HB Mornings. Be sure to like and subscribe! Get $75 off at JKBoots at https://www.jkboots.com/briannemhauser using promo code HAWKBLOGGER, and be ente…
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In this episode, host Alyssa Nolte sits down with UX marketing expert Ginny Delaitre to talk about why so many companies get user experience wrong, especially when they start using AI. Ginny explains that great design and great content don’t matter if the experience doesn’t match how real people actually behave. If you’ve ever launched a chatbot, m…
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The Seahawks play their first game of the preseason against the Las Vegas Raiders tonight at 7PM PT. I get you ready for the game with information on every player you need to know. Be sure to like and subscribe! Get $75 off at JKBoots at https://www.jkboots.com/briannemhauser using promo code HAWKBLOGGER, and be entered to win a custom pair of Seah…
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What if the real key to growing your business had nothing to do with your product? In this episode of The Growth Signal, Alyssa Nolte sits down with Jon Weberg to explore how mindset, reaction, and customer experience drive long-term growth. Jon shares how controlling your response (especially when things go wrong) can lead to stronger customer rel…
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Jeff Simmons and Nathan Ernst co-host this week as the Seahawks are a day away from their first preseason game of the 2025 season, against Pete Carroll, Geno Smith, and the Raiders. The rookie class is looking special. How good can it be? We preview the game together and what has our attention. Be sure to like and subscribe! Get $75 off at JKBoots …
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In this episode of The Growth Signal, host Alyssa Nolte sits down with marketing agency founder Christopher Tompkins to unpack one of the most important AI takes we’ve heard yet: AI isn’t your savior. It’s your intern. And you better start managing it like one. Christopher shares how most teams are using AI all wrong - treating it like a magic wand…
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Kate Scott stops by to tell us about her initial impressions and who's she most excited to watch this preseason as she returns as the play-by-play voice for the Seahawks. Be sure to like and subscribe! Get $75 off at JKBoots at https://www.jkboots.com/briannemhauser using promo code HAWKBLOGGER, and be entered to win a custom pair of Seahawks-theme…
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The quadtastic Seahawks fullback rejoins the show to talk about hitting people, his early impressions of the PNW, and adjusting to NFL life. Be sure to like and subscribe! Get $75 off at JKBoots at https://www.jkboots.com/briannemhauser using promo code HAWKBLOGGER, and be entered to win a custom pair of Seahawks-themed boots! And get 15% off FTNFa…
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