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The Growth Signal

Alyssa Nolte & Amber Moore

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Customer relationships are changing. In a world where trust is earned (not assumed) and expectations evolve overnight, revenue leaders can’t afford to rely on old playbooks. The Growth Signal is your front-row seat to the conversations shaping the future of customer relationships. Hosted by Alyssa Nolte, each episode features honest, unscripted conversations with leaders in sales, customer success, marketing, and growth. No slides. No buzzwords. Just smart people wrestling with how to build ...
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Fuel your SMB’s growth with data-driven strategies. Data Fuel is the podcast for small and medium-sized businesses looking to harness the power of data science to drive smarter decisions, streamline operations, and unlock new revenue opportunities. Hosted by experts passionate about actionable insights, each episode dives into practical strategies, real-world examples, and cutting-edge tools tailored to SMBs. From leveraging AI and predictive analytics to monetizing data and scaling with eff ...
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Retention Masterclass

John Koetsier, Peggy Anne Salz

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Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.
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BlastPoint Deep Dive Podcast explores the intersection of data, AI, and customer insights. Each episode dives into how AI-driven solutions help businesses understand and engage their customers, improve satisfaction, and reduce churn. Join us for expert insights, real-world examples, and practical tips on leveraging AI to transform the customer experience. Whether you're a business leader or a data enthusiast, this podcast will give you the tools to stay ahead in today’s competitive landscape ...
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Be Different or Be Dead Why blending in will kill your business... and what to do instead. Roy Osing joins Alyssa Nolte to challenge the way we think about customer relationships. He argues that most companies play it safe, repeat the same empty promises, and forget the one thing that truly matters: being different in a way customers actually care …
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Flying Blind with Your Data? Most businesses collect piles of numbers but never know what to do with them. Philippa Gamse calls it “flying blind.” Alyssa Nolte digs in with her to rethink how we use analytics to drive real results. If you’ve ever felt overwhelmed by dashboards, unsure which numbers matter, or worried you’re missing sales you can’t …
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Ann Carden says the problem isn’t talent - it’s how you show up, price, and position yourself. Alyssa Nolte sits down with Ann to rethink why so many smart, skilled people are overlooked while others with less experience win the market. If you’ve ever felt invisible, underpriced, or unsure how to turn your expertise into the right kind of clients, …
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The customer is in control. The old playbook doesn’t work. Too many companies are still surrendering instead of rethinking how they connect with buyers. Alyssa Nolte sits down with Brandi Starr to talk about why customer expectations have changed, what businesses are getting wrong, and how leaders can take back control without forcing buyers into o…
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Context Is the Missing Ingredient in Your Small Business AI Strategy | Data Fuel 🔔 Subscribe for breakdowns of AI, data, and small business automation. Everyone’s talking prompts—but context is the real game-changer for AI. In this episode of Data Fuel, Roman Villard unpacks what “context” actually means for AI in small businesses, how Big Tech is …
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Welcome to the BlastPoint Deep Dive Podcast! In this episode, we’re exploring the insights from BlastPoint’s latest blog: Growing the Lifetime Value of Auto Loan Members. We break down the key takeaways, including: Why auto loans are becoming a strategic focus for credit unions How lifetime value (LTV) can be measured and expanded The role of digit…
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James Mills believes growth doesn’t come from burning out. It comes from smarter systems, better strategy, and rethinking how we use our time. Alyssa Nolte and James dive into what it takes to build real customer relationships in a world that pushes us to be “always on.” This is for anyone trying to grow a business without losing themselves in the …
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Most leaders say they care about customers… but their actions tell a different story. Alyssa Nolte sits down with Ryan Rael to dig into the hard truth: many companies operate on assumptions, not real customer insight. They unpack why businesses ignore “lukewarm customers,” how assumptions kill growth, and what it really takes to build a culture tha…
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AI can help brands get off the ground fast. But will it keep customers around? Matt Mullenax believes the answer is no. Retention isn’t about bots or macros...it’s about people. Alyssa Nolte sits down with Matt, founder of Huron, to rethink what keeps customers coming back in a world where everything feels automated. From one-to-one calls to brand …
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What if the secret to growth isn’t more tools or trends, but simply believing in people? That’s the hot take Nicky Billou brings to his conversation with Alyssa Nolte. Together they explore how faith, generosity, and human connection shape business in ways no marketing tactic can. If you’re rethinking how to build customer relationships that last, …
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Sales is broken and most people hate it. Nikita Vakhrushev says the real problem isn’t the pitch, it’s the experience. When buyers are ready to say yes, salespeople still stall, fumble, or disappear. Alyssa Nolte digs in with Nikita on why the art of sales is dying and what it takes to bring it back. This conversation will challenge how you think a…
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Small businesses are fighting to survive and customers may be making it harder. Kristen Corral shares why today’s consumers hold small business owners to impossible standards, and Alyssa Nolte explores how that pressure is reshaping customer relationships. Together, they rethink what it means to support local businesses in a world of instant review…
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Burnout isn’t a personal failure...it’s a system problem. Alyssa Nolte and Lynn Colepaugh challenge the myth that long hours and hustle prove success. Instead, they rethink what really causes burnout and why fixing systems, not blaming people, is the key to healthier work and stronger results. This episode makes the case for smarter ways to work, f…
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Sales doesn’t have to feel slimy. What if selling could feel like serving? Alyssa Nolte and Brooke Greening rethink how we approach sales so it builds trust instead of breaking it. Brooke shares her hot take: sales is not a “necessary evil.” It can be one of the best ways to serve customers and grow a business...when done with care. Alyssa opens up…
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AI is moving faster than anyone expected. You can either stand back and watch, or jump in and start creating. Ken Cox and Alyssa Nolte rethink what it means to live, work, and build in a world where the tools of the future are already in your hands. Ken’s hot take: now is the time to play. Whether it’s music, film, code, or art...AI has lowered the…
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Think you need a perfect plan before becoming a consultant? Think again. Dave Seaton believes anybody with the right skill and the will to push through can build a thriving consulting business. But it’s not easy. Alyssa and Dave dig into the real ups and downs, from dry spells to big wins, and the mindset shifts that make all the difference. If you…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Lynn Whitbeck, known as the Joyful Sales Queen, to talk about an unconventional truth: start high when it comes to pricing. You see, too many people believe they need a cheap offer to get people in the door, but Lynn explains why that can actually hurt you in the long run. Together, …
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This Field Notes episode was inspired by my conversation with Gabrielle Mills. She shared the idea that your business can’t grow bigger than you’re willing to grow yourself — and it got me thinking about what that really means for me this year. Back in January, I set my 2025 theme as focus: choosing the things that are right, not just the things th…
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In this episode of The Growth Signal, Alyssa Nolte sits down with entrepreneur and business owner Gabrielle Mills for a candid conversation on why your business can only grow as much as you are willing to grow yourself. Gabrielle shares her journey of building a company with her mother, the lessons learned from hard seasons, and the practical frame…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Emily Jackson to talk about what it really takes to lead in sales. Emily’s hot take is simple but powerful: you don’t have to be the loudest person in the room to make an impact. Together, Alyssa and Emily dive into why quiet leadership matters, how introverts can thrive, and what le…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Kathy Makranyi to talk about bold leadership, AI, and what it really takes to move organizations forward. Kathy’s hot take is simple but powerful: AI isn’t the biggest threat to your business...fear of change is. This conversation is for leaders who want to cut through the hype …
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Sometimes real life feels a little too much like The Good Place. In this Field Note, I share how a simple product issue turned into a customer support spiral...where process mattered more than people, rules mattered more than trust, and leadership failed the very customers they were trying to retain. It’s funny on TV, but in real life it’s maddenin…
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This reflection was inspired by my conversation with Andy Halko on The Growth Signal. Andy’s hot take (that personas are dead) pushed me to look hard at some of the assumptions I made when starting TruVue. In this Field Notes episode, I pull back the curtain on what it felt like to realize we were building for an audience that wasn’t actually ready…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Andy Halko to talk about why traditional marketing personas no longer work and what should replace them. Andy’s hot take is clear...static personas are a waste of time. Instead, he makes the case for “buyer twins” powered by AI that evolve, interact, and give real feedback. If y…
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This Field Notes reflection was inspired by my conversation with Drewbie Wilson on The Growth Signal. His hot take was simple but sharp: Sales is easy...the hard part is just calling the damn leads. That hit me harder than I expected, because I’ve been carrying that same hesitation in my own business lately, not with cold calls, but with how I talk…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Drewbie Wilson, the man behind the “Call the Damn Leads” movement. Drewbie’s hot take is bold: Sales is easy. Most people just aren’t doing the work. Together, Alyssa and Drewbie dig into why fear of rejection holds so many back, how to build real confidence, and why serving bea…
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In this episode of The Growth Signal, Alyssa Nolte sits down with sales leader and consultant Lindsay Rios to challenge a common CEO reflex...firing sales leaders over bad forecasts. Lindsay’s hot take is clear: the real problem isn’t the leader, it’s the lack of training, tools, and support they’ve been given. They unpack why forecasting is part m…
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This special live roundtable replay takes on one of the most debated questions in Customer Success: Should CSMs carry a quota? Host Alyssa Nolte is joined by three powerhouse guests – Rob Durant, Rob Zambito, and Brooke Foley – for a candid, unscripted conversation that brings together perspectives from sales, CS leadership, and marketing strategy.…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with B2B sales consultant Ruth van Vierzen to talk about the risks and rewards of using AI in sales and customer service. Ruth’s hot take: AI can be a powerful tool, but if you let it replace the human touch, you risk losing your brand’s value and your best customers. Alyssa and Ruth…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Eli Weiss, a longtime customer experience and retention leader, to challenge everything you think you know about keeping customers. Eli’s hot take? Retention isn’t a dashboard metric or an email flow. It’s about understanding who your customer is and making sure they never regret tru…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Dennis Meador, founder of The Legal Podcast Network, to talk about how AI is changing the way we write and why ignoring that shift might make your work invisible. Dennis shares his hot take on the backlash against AI-generated writing styles (yes, including the much-hated em das…
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In this episode, host Alyssa Nolte sits down with UX marketing expert Ginny Delaitre to talk about why so many companies get user experience wrong, especially when they start using AI. Ginny explains that great design and great content don’t matter if the experience doesn’t match how real people actually behave. If you’ve ever launched a chatbot, m…
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What if the real key to growing your business had nothing to do with your product? In this episode of The Growth Signal, Alyssa Nolte sits down with Jon Weberg to explore how mindset, reaction, and customer experience drive long-term growth. Jon shares how controlling your response (especially when things go wrong) can lead to stronger customer rel…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with marketing agency founder Christopher Tompkins to unpack one of the most important AI takes we’ve heard yet: AI isn’t your savior. It’s your intern. And you better start managing it like one. Christopher shares how most teams are using AI all wrong - treating it like a magic wand…
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Most companies think they’re listening to their customers. But what if your idea of “value” is completely wrong? In this episode, host Alyssa Nolte sits down with Bob London, creator of the Radically Authentic Discovery Methodology, to talk about why AI might actually be better at empathy, patience, and consistency than humans. Bob shares what he’s…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Anika Zubair to challenge a common belief in SaaS: that sales is the main growth driver. Anika shares her hot take: Customer Success (CS) is actually the biggest lever for long-term revenue growth. Together, they unpack why CS teams are often overlooked, how to shift that narrat…
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In this episode of The Growth Signal, host Alyssa Nolte sits down with Customer Success leader Kristi Faltorusso to challenge one of the most common beliefs in business: that experience is what sets you apart. Kristi’s hot take? In the age of AI, that’s no longer true. This conversation dives into how AI is reshaping roles, why legacy systems like …
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In this episode, Alyssa Nolte sits down with Emma Sopadjieva to break down why customer experience (CX) can’t live in just one department. Emma makes the case that every team – from legal to finance to sales – plays a role in how your customer feels. And if you’re not measuring the impact of that experience across the whole journey, you’re missing …
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Welcome to the BlastPoint Deep Dive Podcast! In this episode, we’re giving you a quick preview of BlastPoint’s latest white paper: A Proactive Strategy for Financial Stability: Predicting and Preventing Delinquencies. We break down the key insights from the report, including: Why first-time delinquency is on the rise How AI and machine learning can…
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We’re drowning in data but starving for insight and according to Kevin White, most go-to-market teams are sitting on a goldmine of buying signals they don’t even realize exist. In this episode, Kevin, Head of Marketing at Common Room, makes a bold claim: signals are becoming a commodity. Everyone has access to the same job change alerts, website vi…
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In this episode of The Growth Signal, Andrew Carothers joins Alyssa Nolte to challenge one of the most stubborn assumptions in customer success: that digital-first experiences are only for low-value customers. Drawing on 17+ years of experience building Cisco’s customer experience org, Andrew makes the case that all customers - large and small - no…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Christine Lawther to challenge the traditional role of Customer Success. Together, they explore why retention can’t be owned by one team and how companies need to reframe CS as a company-wide operating system. Christine shares her perspective on internal misalignment, the emotional d…
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Customer Success doesn’t need a rebrand—it needs clarity. In this episode, Alyssa Nolte talks with Katie Yagodnik about the credibility gap facing CS teams and how to fix it from the inside out. They unpack the disconnect between CS’s actual impact and how it’s perceived across the business, then get tactical about how to prove value without sacrif…
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Customer journey maps can be a powerful tool, but only if they reflect reality... not just your internal strategy. In this episode, Emily Garza joins Alyssa to unpack the risks of assuming your neatly mapped journey matches what customers actually experience. Drawing from years of experience in CX strategy and post-sale growth, Emily explains why l…
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In a world obsessed with speed, automation, and scale, what happens to the human side of Customer Success? In this episode, Alyssa Nolte sits down with longtime CS leader Renu Ahluwalia to unpack what we lose when efficiency takes priority over empathy... and how the best teams are reclaiming trust, honesty, and real connection. From rethinking “va…
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Welcome to the BlastPoint Deep Dive Podcast! In this episode, we take you inside a timely and urgent conversation on the future of the Low Income Home Energy Assistance Program (LIHEAP). Moderated by BlastPoint’s CTO & Co-founder Tomer Borenstein, this discussion brings together utility leaders from JEA and Tucson Electric Power to explore how data…
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In this episode of The Growth Signal, Alyssa Nolte sits down with Rachel Provan—leadership coach, CS expert, and psychology nerd—to explore why the human element is vanishing from modern business and what we can do about it. Rachel argues that corporate culture has become emotionally abusive, treating employees like disposable cogs instead of peopl…
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CSMs are dead. AEs are dead. Account managers? Also dead. At least, that’s what your LinkedIn feed would have you believe. In this episode, Cinthia Silva breaks down why these roles are collapsing—and what’s replacing them. We dig into AI’s role in the chaos, the myth of clean CRMs, and why automating a broken process just speeds up the failure. Fr…
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What if your customer feedback loop is actually making you miss the point? In this episode, Dan Ennis joins Alyssa to unpack why “listening at scale” has become a crutch for B2B teams...and what’s really getting lost in translation. From building customer-led programs at ServiceNow and SAP to advising startups on growth strategy, Dan shares why mos…
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In this episode, Kristi Straw calls out the invisible forces holding mid-career women back...namely, corporate good girl conditioning and the culture of performative allyship. She shares how emotional intelligence can be learned (and why it’s often misunderstood), the red flags she watches for in coaching engagements, and the cost of building syste…
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