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Shasta Haddock: How to Convert Social Media Leads Into Car Sales | Business Development | Ep. 675

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Manage episode 502928307 series 59883
Content provided by Michael Cirillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Cirillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, my guest is Shasta Haddock, Chief Operations Officer at Epic BDC and host of I'm A Car Chick Podcast. With over a decade in automotive, she’s built high-performing BDC teams and even created the industry’s first elite response team that turns social media traffic into real showroom appointments.

We get into some very real challenges that are still holding dealerships back in 2025. Things like response times that feel “fast” but are actually losing sales, CRM processes that quietly drop leads, and the outdated templates that make customers tune out before a conversation even starts.

Shasta also shares how her team stumbled into a breakthrough approach that changed the way dealerships convert Facebook traffic, and why one lesson she picked up from her husband’s work in law enforcement completely reshaped how she thinks about accountability in the BDC.

If you’ve ever wondered why some leads vanish, how to make your first customer touchpoint more powerful, or what role AI should really play in your dealership today, this episode will give you plenty to think about.

Grab your free copy of my #1 bestselling ebook Don’t Wait, Dominate! here → www.flexdealer.com

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted ads that convert. They also help integrate marketing with internal operations for optimal results, and unparalleled growth.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

  continue reading

Chapters

1. Response Time & CRM Challenges (00:00:00)

2. Outdated Templates & Effective Messaging (00:05:43)

3. The Power of Accountability (00:10:42)

4. Converting Social Traffic to Sales (00:15:52)

5. Human Connection vs. AI in Automotive (00:22:51)

6. Building Emotional Trust with Customers (00:28:13)

699 episodes

Artwork
iconShare
 
Manage episode 502928307 series 59883
Content provided by Michael Cirillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Cirillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, my guest is Shasta Haddock, Chief Operations Officer at Epic BDC and host of I'm A Car Chick Podcast. With over a decade in automotive, she’s built high-performing BDC teams and even created the industry’s first elite response team that turns social media traffic into real showroom appointments.

We get into some very real challenges that are still holding dealerships back in 2025. Things like response times that feel “fast” but are actually losing sales, CRM processes that quietly drop leads, and the outdated templates that make customers tune out before a conversation even starts.

Shasta also shares how her team stumbled into a breakthrough approach that changed the way dealerships convert Facebook traffic, and why one lesson she picked up from her husband’s work in law enforcement completely reshaped how she thinks about accountability in the BDC.

If you’ve ever wondered why some leads vanish, how to make your first customer touchpoint more powerful, or what role AI should really play in your dealership today, this episode will give you plenty to think about.

Grab your free copy of my #1 bestselling ebook Don’t Wait, Dominate! here → www.flexdealer.com

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted ads that convert. They also help integrate marketing with internal operations for optimal results, and unparalleled growth.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

  continue reading

Chapters

1. Response Time & CRM Challenges (00:00:00)

2. Outdated Templates & Effective Messaging (00:05:43)

3. The Power of Accountability (00:10:42)

4. Converting Social Traffic to Sales (00:15:52)

5. Human Connection vs. AI in Automotive (00:22:51)

6. Building Emotional Trust with Customers (00:28:13)

699 episodes

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