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Ep. 669 - Why Tires Might Be Your Dealership’s Most Overlooked Goldmine, with David Pulla

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Manage episode 494998100 series 59883
Content provided by Michael Cirillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Cirillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, my guest is David Pulla, President of Dynamic Tire, one of Canada’s largest tire distributors. We dive into a part of the business that most dealers overlook—tires—and explore how they’re not just rubber on a rim, but one of the most practical tools for increasing retention, profitability, and service traffic.

We talk about how dealers can rethink their parts and service strategy, use data to move inventory smarter, and turn something as simple as a tire rotation into a reason customers come back again and again. David also shares what the rise of EVs means for the tire industry and the surprising ways innovation is showing up in a category that most of us don’t give a second thought to.

If you’ve ever said “tires aren’t my thing” or “it’s not worth the time,” this episode might just change your mind.

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

  continue reading

Chapters

1. Introduction to Dynamic Tire's President (00:00:00)

2. Journey Through the Tire Industry (00:06:03)

3. Operational Efficiencies and Automation (00:10:51)

4. Customer Retention Through Tire Services (00:14:40)

5. Innovation in Tire Technology (00:18:18)

6. EVs and the Future of Tires (00:22:59)

697 episodes

Artwork
iconShare
 
Manage episode 494998100 series 59883
Content provided by Michael Cirillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Cirillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, my guest is David Pulla, President of Dynamic Tire, one of Canada’s largest tire distributors. We dive into a part of the business that most dealers overlook—tires—and explore how they’re not just rubber on a rim, but one of the most practical tools for increasing retention, profitability, and service traffic.

We talk about how dealers can rethink their parts and service strategy, use data to move inventory smarter, and turn something as simple as a tire rotation into a reason customers come back again and again. David also shares what the rise of EVs means for the tire industry and the surprising ways innovation is showing up in a category that most of us don’t give a second thought to.

If you’ve ever said “tires aren’t my thing” or “it’s not worth the time,” this episode might just change your mind.

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

  continue reading

Chapters

1. Introduction to Dynamic Tire's President (00:00:00)

2. Journey Through the Tire Industry (00:06:03)

3. Operational Efficiencies and Automation (00:10:51)

4. Customer Retention Through Tire Services (00:14:40)

5. Innovation in Tire Technology (00:18:18)

6. EVs and the Future of Tires (00:22:59)

697 episodes

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