Ep. 654 - What the Top 1% of Dealers Are Doing Differently on Social Media, With Miranda Pyette

The Dealer Playbook

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1M ago 27:50

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In this episode, my guest is Miranda Pyette, founder of Purpose Automotive and one of the sharpest minds in the game when it comes to dealership social strategy.

She’s been in the trenches. From hustling newspaper ads to helping dealers make the massive leap from print to digital. Now, she’s leading a powerhouse team of women helping dealerships across Canada crush it on platforms like TikTok, Instagram, Facebook, and more.

In this episode, we unpack:

How dealers can stop getting crushed by “vanity metrics” and start crafting a social presence that actually drives results.
Why every platform isn’t created equal (and how to tailor your strategy without burning out your team).
What big brands are doing right—and how you can localize it to win in your own market.
The exact moment when social becomes more than “clicking post” and turns into real brand-building.

If you're a dealership leader wondering, “Where do we even start with social?” or “How do I get my team on board without overwhelming them?”—this episode is your blueprint.

So whether you’re deep into your content game or still stuck in 2012 with a drone video and a dusty Facebook page—hit play.

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This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

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Chapters

1. Ep. 654 - What the Top 1% of Dealers Are Doing Differently on Social Media, With Miranda Pyette (00:00:00)

2. From Print to Digital: Miranda's Journey (00:00:22)

3. The Digital Transformation of Auto Retail (00:06:15)

4. Social Media Strategy for Dealerships (00:10:52)

5. Content That Connects: Beyond Posting (00:14:34)

6. TikTok's Potential for Auto Dealers (00:18:21)

7. Purpose Automotive: Women in Automotive (00:24:10)

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