Ep. 648 - How New York’s Largest Auto Group Dominates Social Media, with Brad Gelber

The Dealer Playbook

Content provided by Michael Cirillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Cirillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

2M ago 27:24

MP3•Episode home

In this episode, my guest is Bradley Gelber—the digital media and content marketing mastermind at West Herr Auto Group, the largest privately-owned dealer group in New York.

Now, let me ask you something… Does your dealership’s online presence actually stand out? Or are you just another brand blending into the endless scroll of sameness?

Here’s the brutal truth: Most dealerships treat social media like a digital billboard, and it’s killing their engagement. But Brad? He gets it. He’s built a brand that doesn’t just post—it actually connects with people. And in this conversation, he’s breaking down exactly how he does it.

We get into:

Why storytelling is your biggest marketing weapon
The truth about AI in marketing—is it a powerful tool or just a shortcut to soulless content?
How to build a brand voice that actually means something instead of regurgitating the same old “best deals in town” phrase
The one type of content that consistently gets massive engagement
Why perfection is overrated—and how scrappy, real, behind-the-scenes content will outperform a polished, overproduced video every time

If you’re tired of dealership social media being boring, transactional, and ineffective, this episode will challenge you to think differently. Because the dealerships that win online aren’t just shouting about deals—they’re building brands that people actually care about.

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

Chapters

1. Marketing Your Dealership Online (00:00:00)

2. Telling Stories Through Digital Platforms (00:08:11)

3. The Role of AI in Storytelling (00:17:09)

4. Authenticity and Storytelling in Marketing (00:21:35)

679 episodes

#Auto #Lifestyle #Marketing #Michael Cirillo #Hobbies #Business #Careers #Automotive Industry #Leadership Development #Marketing For Dealerships #Customer Experience #Dealership Operations #Retail Automotive #Personal Growth #Digital Marketing #F&i Training #Car Dealership #Sales Strategy