$0 - $800M in Ad Spend - Rishi Shiva tells all

Sifting Through The Static

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4+ y ago 1:31:18

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Bullet Point Takeaways
-Stay in your lane - don’t try to be everything to everyone.
-Rishi owns consulting firm Tryb Global - became like a SWAT team (analyzed data and launched brand) did $15M first year B2C - worked with companies who had potential to scale only.
-Rishi came up with accelerator model - 12-18 weeks of doing REAL work - metrics, audiences, how to scale
-You can’t use the same team when you scale from $500k to $5M - you need to start utilizing a team who has skills outside of Facebook (creative, email, etc.) to get to $100M
-Hired team of rockstars over last 20 years that he knew - hired people in specific niches
(pitch was “I have $20M - do you want to make $20M more with me?”
-Only works with 8-10 companies maximum - first 3-4 months - your clients are GOING to lose money or maybe break even. IT TAKES TIME to see profit.
MINIMUMS
-Rishi’s minimum commitment is 12mo contract

-$5M a month minimum
-He wants to work with companies who have heart, and a higher purpose than making money
-Creative is the one aspect that can really move the needle
DATA

-Davinci (air bnb created open source)
-When they acquire an email or user, they add additional data on top of that user and creates subsection of users BEFORE the pixel populates

-Keep Data Away From Facebook and enrich it - add info to each customer
-Works with DSP’s and DNP’s to get data
-Look at your competitors who are running at a high level - and mirror them
-WISH - How they get away with their ads (HOW TO GET WHITE LISTED) AI looks for auto banned terms “lose 10 pounds in 7 days”
- You can upload all your disapproved ads, and then Facebook will white list you for future ads.
-Pay to play - they were one of the first FB advertisers
-DO NOT buy accounts from other agencies - Facebook is your bank account - build the relationship with Facebook - 90% of the time they will help you.
-CREATE our own Black Friday - Get hype and sign ups

Thanks!

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