Best Google Tag Manager Podcasts (2025)

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CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees 18:40

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14h ago18:40

18:40

In this episode Neil and Eric discuss the resurgence of live streaming, standout marketing ideas from Capital Camp, and the power of creative event branding. They unpack key takeaways on AI-driven engagement, SMS marketing innovations like Send Blue, and lessons from top creators like Epic Gardening’s Kevin Espiritu. From faith-based business surpr…

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How ChatGPT Ads Will Make You Rich 22:33

5d ago22:33

22:33

In this episode, Neil and Eric unpack how ChatGPT’s upcoming ads—powered by its memory feature—are set to redefine digital marketing. They discuss OpenAI’s aggressive hiring of ex-Meta talent, a projected $25B ad revenue opportunity by 2029, and how memory-driven personalization could make every chat a conversion funnel. Discover how “Big Mario mar…

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Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything 22:01

6d ago22:01

22:01

In this episode, Neil and Eric discuss why founders and CEOs must stay hands-on across every part of their business. Drawing from Brad Jacobs’ leadership style and examples from Jensen Huang and Elon Musk, they explain how direct involvement builds clarity, culture, and control. The duo also explores the “fruit fly” mindset—why hovering everywhere …

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Rethinking Networking: From Belly-To-Belly To Browser-To-Browser with Chris Lipper and James Prokop 32:57

1d ago32:57

32:57

Send us a text Sick of long flights and awkward trade-show chatter? Chris Lipper and James Prokop share how a mastermind-led community transformed trade shows into high-ROI virtual events that actually feel human. From early Zoom “booths” to a polished metaverse-style floor, they reveal the systems that help business owners meet the right people, l…

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Morris Dancing, Microphones, And Making It Work with Duncan Bhaskaran Brown 40:15

6d ago40:15

40:15

Send us a text Ready to grow your voice without chasing vanity metrics? We sit down with Duncan Bhaskaran Brown—author, speaker, and unapologetic Morris dancer—to unpack how small, aligned audiences can move the needle more than massive but passive ones, and why guesting early and often builds skill, credibility, and genuine reach. Duncan’s journey…

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The Hard Numbers Around Layoffs Today 20:02

7d ago20:02

20:02

In this episode, Neil and Eric unpack the surge in corporate layoffs across UPS, Amazon, Intel, Nestle, Accenture, Ford, Novo Nordisk, Microsoft, and PwC — revealing whether AI-driven efficiencies or pandemic-era overhiring are to blame. They analyze ADP’s job report, explore how AI impacts enterprise ROI, and discuss how consulting and tech giants…

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Should Entrepreneurs Sell Courses? 22:43

8d ago22:43

22:43

In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essenti…

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Listicles Drive 9 in 10 Third-Party Mentions in AI Search 20:50

12d ago20:50

20:50

In this episode, Neil and Eric break down new AirOps data revealing why listicles dominate AI search and what it means for marketers. They explore how algorithmic visibility favors authority, not spam, and debate the future of AI-driven rankings, remote work performance, and pricing resilience in a shaky economy. The duo wraps up with strategies fo…

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ChatGPT Continues to Lose GenAI Traffic Share 23:01

13d ago23:01

23:01

In this episode, Eric and Neil unpack Similarweb’s latest data showing ChatGPT’s traffic share drop from 87.1% to 74.1% as Gemini climbs to 12.9%. They explore how Google’s ecosystem fuels Gemini’s rise, why ChatGPT’s memory may improve user retention, and how expert-verified AI research enhances accuracy in complex accounting topics like NOLs. The…

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How A Philosopher-Musician Built A Lasting Podcast Without Chasing Ads with Joel Bouchard 32:39

8d ago32:39

32:39

Send us a text A teenage band with no instruments, a DIY studio built on curiosity, and a philosophy show that grew for six years without chasing ad money—Joel Bouchard’s story is a masterclass in building something meaningful and letting it compound. We sit down with Joel, a doctoral student in psychology, multi-instrumentalist producer, author, p…

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Is This the Best Vibe Coding Design App? 22:27

14d ago22:27

22:27

Hosted by Neil and Eric, this episode dives into real-world CRO workflows, using Spiralyze-style A/B test insights to guide changes, and rapid AI prototyping with Alloy.app to keep designs on-brand without endless Figma comments. We cover when to DIY vs delegate, a homepage redesign checklist, why an RFP button signals enterprise readiness, brand-s…

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How AI is Actually Affecting The Labor Market 23:23

15d ago23:23

23:23

In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strategists—those who can plan and execute—will dominate. The discussion covers McKinsey’s internal AI adoption, enterprise productivity data, AGI timelines…

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The Right Way to Speak at Conferences 21:47

19d ago21:47

21:47

In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack t…

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75,000 Person Agency is Doomed 24:56

20d ago24:56

24:56

In this episode, Eric and Neil discuss why the penalty for "average" has never been more severe and how leveraging AI can dramatically increase efficiency and margins. They share firsthand hiring insights from agency giants, reveal lead and MQL trends, and explain why only 1% of companies truly benefit from AI. Plus, they debate the real impact of …

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From Car Crash to Coach: Building a Durable Podcast and Business with Alan Lazaros 40:42

16d ago40:42

40:42

Send us a text If you’ve ever wondered why some podcasts quietly stack momentum while others sputter out by episode 21, this conversation with Alan Lazarus pulls back the curtain. We get honest about the real work: pairing repeatable systems with genuine people skills, playing the long game with weekly cadence, and aligning passion with purpose so …

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7 unorthodox things we'd do with our marketing, if we had to go back in time 24:53

21d ago24:53

24:53

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer par…

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GEO, SEO, AI SEO, AEO… Which One Will Win? 19:16

22d ago19:16

19:16

In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to c…

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Legendary NFL Owner to Coach — Nobody Cares 19:01

26d ago19:01

19:01

In this episode, Eric and Neil dive into the intersection of high-performance leadership and AI-driven marketing. They unpack the “Nobody cares, just coach” mindset, how elite teams bring solutions not complaints, and why systems should evolve like an F1 pit crew. The duo also explore lower middle market private equity lessons, AI-powered SDRs, and…

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A Moat Is Not A Noun. It's A Verb. 20:10

27d ago20:10

20:10

In this episode, Neil and Eric unpack how speed, brand, and switching costs form modern startup moats in an era where insights depreciate fast. Drawing from Garry Tan’s “moat is a verb” concept and real-world case studies, they explain how execution speed compounds advantage, why AI shifts moat dynamics, and how founders can turn speed into durable…

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From Refugee Roots to Podcast Routes with Julie Pham, PhD 32:07

23d ago32:07

32:07

Send us a text Four and a half rejections and still pushing forward—that’s how Julie Pham, PhD, found her footing on the TEDx stage and, later, across 66 podcast guest appearances. We dive into the real mechanics of turning a complex personal journey—refugee roots, historian training, community organizing, and Seattle tech—into a clear message list…

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Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company 25:03

28d ago25:03

25:03

In this episode, Neil and Eric unpack Jeff Bezos’s $1 trillion “release the work” framework—how pacing ideas boosts throughput and prevents team overload. They dive into Bezos’s barrels-and-ammo model, smart acquisition filters, rapid due-diligence questions, and BATNA negotiation tactics. Plus, insights on AI shopping surfacing indie brands, the C…

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Why hire people and get out of their way is BS Business Advice 19:55

29d ago19:55

19:55

In this episode, Eric and Neil unpack skip-level leadership and when founders should step in versus step back. They explore “focused involvement” as a leadership edge, compare international expansion with acquisitions, and dive into how chaos tolerance and incentives shape culture. The duo also discuss Amazon’s hit-rate mindset, micro-ops wins, and…

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Why Corporate Jobs Are Quietly Collapsing 13:44

1M ago13:44

13:44

In this episode, Eric and Neil unpack the death of the corporate job and the hidden economy of nonsense. They discuss how corporate bloat, AI automation, and shifting job data reveal the end of traditional roles — and what that means for modern marketers. The duo explores AI-powered agentic workflows, smart micromanagement, burnout myths, and how f…

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How To Get B2B Attribution Right The Easy Way 31:50

1M ago31:50

31:50

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blended CAC, layering conversion pixels, UTM tracking, and the value (and limits) of “How did you hear about us” forms. Also covered are surprising traffic…

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Is AI in a Bubble Right Now? 25:40

1M ago25:40

25:40

By Eric Siu and Neil Patel

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AI Is Making You Dumber (study) 19:10

1M ago19:10

19:10

By Eric Siu and Neil Patel

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AI Companies Are Taking a Lot of The Good Marketers 21:19

1M ago21:19

21:19

In this episode, Eric and Neil talk about how AI companies are outbidding everyone for elite marketers, why many would join an AI rocket ship if starting today, and the reality of 996 work cultures. They debate “hire fast, fire fast,” share real exec hit rates and expectation-setting, and double down on why sales follow-up beats first-touch wins. T…

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Why Framing Is Everything 16:51

1M ago16:51

16:51

In this episode, Neil and Eric dive into the psychology of framing, from how child-mortality data shifts when reframed to the power of decoy pricing in guiding customer choices. They discuss why consistent brand building compounds most after 10 years, share lessons from Single Grain’s reset, and explore how SEO, referrals, and content mix evolve ov…

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The Productivity Paradox: Why Remote Work Works with Shane Spraggs 25:06

1M ago25:06

25:06

Send us a text Remote work isn't a pandemic experiment—it's a workplace revolution that's been brewing for decades. Shane Spraggs, CEO of Vertura and author of "The Power of Remote," takes us on a fascinating journey from IBM's 1970s telecommuting programs to today's fully distributed global teams. What makes this conversation especially relevant f…

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Google AI Mode is About to Get More Popular 20:47

1M ago20:47

20:47

In this episode, Eric and Neil unpack Google AI Mode’s Chrome integration and how 100M MAUs could ignite a new distribution flywheel—fueling ads, partnerships, and startup pressure. They compare Google’s gen video/image capabilities, debate the “free subsidized by ads” model, and analyze YouTube’s latest updates: TV-style ad swaps, title tests, AI …

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Elon Musk's 'Daddy's Home' Insane Work Schedule 28:00

1M ago28:00

28:00

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA method for ruthless prioritization, why relationships saved Tesla and SpaceX, and how barrels, drivers, and pushers define execution and leadership u…

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AI has changed SEO forever (SEO vs GEO) 21:41

2M ago21:41

21:41

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-citations and long conversational prompts. You’ll learn practical plays such as building FAQ sections, crafting concise fact nuggets, bundling subtopics, …

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Marketing Agencies Are Feeling an Artificial Uptick in Business 24:08

2M ago24:08

24:08

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and LinkedIn’s SEO surge. Key takeaways Agency deals: Buy assets, check contracts, cross-sell, and use AI. Growth reality: Upticks are old deals; fix ops a…

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Blown Up But Not Broken: A Combat Vet's Speaking Journey with Brian Fleming 25:41

2M ago25:41

25:41

Send us a text How do you turn life-shattering trauma into a powerful speaking career? Combat-wounded veteran Brian Fleming reveals the answer after surviving a suicide bomber attack in Afghanistan that left him with second and third-degree burns requiring 14 months of grueling recovery. The pivotal moment came when Fleming met a Vietnam veteran wh…

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This is 100x Better Than Netflix 19:16

2M ago19:16

19:16

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hireIn this episode of Marketing School, Eric Siu and Neil Patel talk about why building a business can feel “better than Netflix,” the trap of over-reading versus doing, and how to balance …

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ChatGPT vs Gemini | The Empire Strikes Back 23:03

2M ago23:03

23:03

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really winning the AI race? In this episode, we break down Google Trends data, why Gemini’s “Nano Banana” launch spiked usage, and why Google’s massive distribu…

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GEO is not different than SEO. BUT… 31:05

2M ago31:05

31:05

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now shape search visibility, highlight the risks of short-term SEO hacks, and share lessons from creators like MrBeast on growth, focus, and profitability…

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What to Do If Someone Copies Your Product? 20:34

2M ago20:34

20:34

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with proven growth. They also touch on work-life balance, employee wellbeing, and close with insights into financial trends and major tech performance. TIME-STA…

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Dial-Up to Digital: What Actually Works in Modern Marketing with Gee Ranasinha 32:04

2M ago32:04

32:04

Send us a text Ever wonder why some marketing cuts through the noise while most fades into oblivion? G Ranasina, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing. "Marketing bros think all you need is to throw data into some AI engine and have i…

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How to Win Big Enterprise Logos 18:06

2M ago18:06

18:06

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads, and why in-person interactions and events are key to building credibility and driving business growth. TIME-STAMPED SHOW NOTES (00:00) Winning Big En…

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AI Doesn't Drive Revenue Today! 20:40

2M ago20:40

20:40

In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI-driven outcomes. They stress the need to push AI experiments into production and spread AI fluency across organizations. The conversation also touche…

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Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China 19:38

2M ago19:38

19:38

In this episode #3039, Eric Siu and Neil Patel discuss a wide range of business lessons, from a viral US Open controversy to Elon Musk’s unique communication style and the rise of Pop Mart in China. They highlight Xiaomi’s customer development strategies, the importance of learning from both large and small competitors, and insights from the Chines…

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Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation 25:58

2M ago25:58

25:58

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement. TIME-STAMPED SH…

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Emotional Journeys: How Stories Shape Our Understanding with Lucinda Sage-Midgorden 33:17

2M ago33:17

33:17

Send us a text What if the stories we consume shape our emotional intelligence more profoundly than we realize? Lucinda Sage-Midgorden's journey through storytelling reveals exactly that powerful connection. From childhood family movie nights where discussions were mandatory to launching her Story Power podcast in her sixties, Lucinda shares how st…

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How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout 22:13

2M ago22:13

22:13

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small…

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AI Is Killing Junior Jobs, Here’s What’s Replacing Them 20:29

2M ago20:29

20:29

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers. TIME-STAMPED SHOW NOTE…

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Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage 32:43

2M ago32:43

32:43

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever. TIME-STAMPED SHOW NOTES (00:00) Elon Musk …

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$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K 24:03

2M ago24:03

24:03

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping. TIME-STAMPED SHOW N…

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Price Tags and Profit Margins: The Science You're Missing with Per Sjofor 26:51

2M ago26:51

26:51

Send us a text Pricing might be the most powerful yet underutilized profit lever in your business toolkit. In this eye-opening conversation with Per Sjöfors, "The Price Whisperer," we uncover why most businesses leave substantial money on the table through ineffective pricing strategies. Per reveals the shocking mathematics behind pricing power: wh…

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AI for Agencies, Content From CEOs... What’s Actually Worth Doing? 15:27

2M ago15:27

15:27

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engageme…