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Pay Per Click Podcasts

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign ...
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Firing The Man

Firing The Man

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THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family ...
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Traffic And Leads Podcast

One-Click Lindsey

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Digital Marketing is a must if you want to make your business successful. One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads using the power of digital marketing. Join One-Click Lindsey as she interviews the industry leadings experts in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. Make sure you listen ...
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For Christos Margetis, the spin on search engine marketing makes his blood boil. And this from a man who decided to stop paying insane amounts of money on pay per click advertising, having already achieved to place his other eighteen months previous business as the most popular small scale search engine in the world, according to Alexa rankings. Christos Margetis launched his new search engine marketing podcast, in order to give advertisers and publishers a more efficient way doing business ...
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http://www.EwebMarketingMastery.com - Self Paced Online Video Tutorial Series - Search-Engine Optimization (SEO), Pay Per Click (SEM), Podcasting, Viral Video Marketing, Social Media, Product Listings, and More. Learn Internet Marketing from a 10+ Year Veteran, from your own Computer.
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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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Web Development

Web Development

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In 2015, we launched as a team of SEO experts in New Delhi, India, with the goal of helping internet businesses increase their visibility, customer base, and revenue. With a portfolio of services that includes search engine optimization (SEO), social media optimization (SMO), online reputation management (ORM), pay per click (PPC), and website design and development, we help businesses optimise their online presence while staying within the bounds of ethical conduct. This contributes to the ...
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PPC Unleashed

Xavier Mantica

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Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
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A Brief Conversation with My Hair

Russell Bradbury-Carlin

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A Brief Conversation with My Hair is a collection of short literary humor pieces that have been previously featured on such websites at McSweeney's, Yankee Pot Roast, The Big Jewel, Opium Magazine, and The Science Creative Quarterly. Some of the titles (which may give you an idea of the content) are: "The Calls of Cthulu", "All I Need to Learn, I Learned From Kindergarten Cop", "Diary of a Grocery Cart", "Dionysus: Party Clown", and "A Brief Conversation with My Hair". The forty-plus pieces ...
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Blue Square SEO & Digital Marketing is here to help businesses with their online marketing. We will be providing hints, tips and advice on all things digital marketing and help you and your business get more customers, clients, patients or sell more products. We will be covering such internet marketing topics as: - SEO (Search Engine Optimisation) - Local SEO (Getting your business into Google Maps 3 Pack) - Reputation Management & Marketing (how to build a 5 star online reputation) - Social ...
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WTCMarketing Listen&Learn

WTCMarketing Listen&Learn

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WTC Marketing is an internet marketing agency that helps small businesses grow, right in your neighborhood. Our team of in-house programmers, graphic designers, and copywriters love local businesses and know how to bring them the results they need for an affordable, monthly subscription rate. And our clients? They’re as involved as they want to be every step of the way. We specialize in: High Performance Web Design Search Engine Optimization Social Media Management Pay-Per-Click Management F ...
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Call to Action

Unbounce

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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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PPC with YRV Dynamics

CEO and Founder of YRV Dynamics, Yousaf Yunes

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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clien ...
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Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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Robert Leslie Lee

Robert Leslie Lee

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Robert Leslie Lee started his career in digital marketing as a junior analyst at a small marketing agency, where he quickly rose through the ranks thanks to his exceptional analytical skills and strategic thinking. Over the years, he has developed a deep understanding of all aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
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Think Tank is a podcast that contributes educational insights to small to medium size business on SEO, Online Marketing and Business Development. Our agency helps clients get on the first page of Google through SEO, Pay Per Click Management, Social Media Marketing, Web Design and helping companies grow through marketing strategies and online campaigns. I Think an Idea is located in Los Angeles and helps clients globally expand their brands and online business!
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The Busy Marketer Podcast with BJ Smith

BJ Smith: Digital Marketing Strategist, Speaker, Internet Entrepreneur

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BJ Smith from The Busy Marketer Podcast and Blog is here to help small to medium businesses, churches and other organizations streamline their Online Marketing. He'll share his time-saving tips and host interviews with industry experts on topics such as: Email marketing, social media, website and landing page optimization, search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC), project and campaign management, as well as organization and efficiency t ...
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Ten Minute Traffic and Funnels

High Converting Sales Funnels | Targeted Traffic | Make Money Online | Kit Elliott

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Howdy! I'm Kit Elliott. I help entrepreneurs build high converting sales funnels & get quality traffic for immediate sales & signups. I've built over 645 websites, 7+ membership sites and manage three different affiliate teams. At my blog, Match.biz, I talk about "Leveraged Affiliate Marketing" & the online business blueprint. As I find new tools & resources, I share with you my results as well as my failures so you can implement my wins as well as avoid my pitfalls. If you are looking to le ...
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I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk about Search Engine Optimisation - SEO Google Ads, Facebook Ads and other forms of Pay per Click - PPC Social Media Marketing Email Marketing Video Marketing Web Design and Web Usability Cyber Security Passwords and Password Security And quite a bit more
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1. Search Engine Marketing (SEM): Promoting your brand or website on search engines like Google, Yahoo etc., SEM includes both PPC and SEO. PPC refers to Pay per click where one gets charged for every click made on their add , while SEO is a strategy of getting high ranking for specific keywords in search engines which helps you reach desired targeted audience. 2. Search Engine Optimization (SEO) : The art & science of making websites more visible to search engine crawlers so that they could ...
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New podcast weblogAresourcepool is the company started in 2011 but, it actually the brainchild of OptimizationToads. The company has the intention or values to gain a respectable position is the fast-growing IT solution and become the global leader in IT solution. Aresourcepool offers so many quality services of the IT sector at a single platform. The services offered by the company are Branding and corporate identity, Web design & development, SEO services, Social media optimization, Conten ...
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Welcome to the 15 Minutes Of Flame Podcast where I discuss what I deem to be hot topics with candid honesty! If there's a topic that you would like me to discuss please do not hesitate to email me directly or contact me in any of the platforms below! Email: [email protected] Click Link for other platforms: linktr.ee/payperdrew Support this podcast: https://podcasters.spotify.com/pod/show/pay-per-drew/support
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Marketing Your Business is a podcast dedicated to all things marketing. It's a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It's about leveraging your marketing to build a business that is high in profit, low in stress and ...
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The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a ...
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Cryptocurrency trading offers immense potential for profit, but it can also come with significant costs in the form of trading fees. If you are an active trader, you know how quickly these fees can accumulate and eat into your profits. Thankfully, Based One, a leading cryptocurrency exchange, is offering an exclusive opportunity to reduce your trading fees through its Referral Code “REBATE”. By entering this code during registration, new users can enjoy a 10% discount on trading fees, allowi ...
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Tickmill Referral Code "IB32352363" – Unlock 10% Off Trading Fees Introduction Tickmill is a leading global forex broker known for its competitive spreads, fast execution, and secure trading environment. Whether you’re just starting out or are an experienced trader, Tickmill offers a wide range of features designed to help you succeed. By using the Tickmill Referral Code "IB32352363", you can enjoy a 10% discount on trading fees, allowing you to keep more of your profits. Why Tickmill is a T ...
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This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Let's talk about the reality of the optimization score system and how it affects the performance of your search campaigns on Google. Try Opteo for free …
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If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these to…
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Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method and traffic management strategy you can be sure you are paying the right price for the right traffic. It's called Pay Per Value bidding. Let's talk abo…
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In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance. Jyll…
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Gen Z travelers aren't starting their trip planning on Google alone. They're scrolling TikTok, saving videos, and building itineraries from what shows up in their feed.In this episode of The Redirect Podcast, host Jason Dodge talks with Bethany Bee, Digital Content Specialist at Explore Utah Valley, about how this generation actually discovers and …
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Imagine turning a sketch into a sellable product without begging a factory for a slot or wiring cash for a risky MOQ. That’s the promise of CNC: computer-controlled cutting that gives you precision, repeatability, and creative freedom on your own schedule. We sit down with mechanical-engineer-turned-creator Winston Moy to unpack what CNC milling re…
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Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can better sell their google ads services. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sc…
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Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why y…
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If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you’re not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy. We sit down with the CEO of Ava Commerce to unpack what “AI…
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This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Subm…
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We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments. This may not be the episode you WANT to hear, but it's the episode you NEED to hear. J…
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This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in the PPC marketing. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance. I…
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What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box’s rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms. John walks us thr…
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This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.c…
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Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting strategies designed to help you get your ideal customers from Google Ads. Specifically, she'll walk through 15 specific Google Ads targeting tactics you ca…
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Cash flow should never hinge on a silent algorithm. We sit down with Lissa Fryxell from Easy Pay Direct to unpack the decision most founders make by default—aggregator versus dedicated merchant accounts—and why that single choice can determine whether your payouts keep flowing during spikes, launches, and headline shocks. Lissa shares the jaw-dropp…
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This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode. Try Opteo for free for 28 days - https://opte…
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Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the so-called "Power Pack" - AI Max for Search Campaigns, Performance Max and Demand Gen. Using clear analogies and step-by-step guidance, Jyll walks thro…
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Tired of guessing your way through stockouts, overstock, and Amazon’s ever-shifting fees? We sat down with Randy Thebeau—programmer, analyst, Amazon seller, and former 3PL owner—who turned years of warehouse chaos into SKU Compass, a pr…
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This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - htt…
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Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your questions about the crucial topic of Google Ads account structure, focusing on Performance Max campaigns, but also touching on Search and Shopping. …
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Tired of hearing that Amazon FBA is “over”? We unpack why the opportunity didn’t die—it evolved—and how smart operators are winning by pairing founder-led insight with ruthless execution. Our guest, veteran seller and agency founder And…
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This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that! Try Opteo for free for 28 days - https…
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We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones. In episode 89 of the Inside Google Ads podcast, host Jyll Saskin Gales discusses the universal experience of feature deprecation and…
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Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account. Try Opteo for free for 28 days …
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Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Google Ads and whether their business is even ready to run campaigns. Jyll shares the story of one of her clients, a therapist, and uses this example to …
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Google has quietly removed the &num=100 search parameter — a long-standing tool SEOs used to view 100 results per page instead of the default 10. The change may not impact everyday searchers, but it has serious implications for marketers who rely on accurate reporting and efficient workflows.In this short-format episode, we cover:What the &num=100 …
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TikTok has become one of the top sources for travel inspiration — and now, with TikTok Travel Ads powered by Smart+, the platform is making it easier for travelers to move from dreaming to booking.In this short format episode we breakdown the following:What TikTok Travel Ads are and how they workWhy they matter for the travel and tourism industryWh…
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Behind every successful e-commerce business lies a crucial truth that most founders miss: profit matters more than revenue. Taylor Holiday, CEO of Common Thread Collective, knows this firsthand. After transitioning from professional baseball with the New York Yankees to the world of e-commerce, he discovered that building sustainable online busines…
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This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…
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Yousaf Yunes discusses the concept of 'skin in the game' in marketing, particularly in the context of Upwork. He highlights the challenges of attribution in marketing efforts, the risks associated with launching new products, and the importance of clear client expectations. Yousaf emphasizes the pitfalls of taking on too much responsibility without…
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Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right…
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What if everything you know about SEO is becoming obsolete? Dale Bertrand, founder of Fire and Spark, brings a refreshingly technical yet human-centered perspective to digital growth strategy—a perspective forged through his journey from building government supercomputers to revolutionizing how businesses approach organic traffic. "Rankings and tra…
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Most businesses dive straight into posting on social media without laying the proper groundwork. They wonder why they're not seeing results. In this episode of The Marketing PowWow, host Rich Brown sits down with QBD Marketing Specialist Molly Sneath to uncover the essential foundations that successful social media strategies are built on. Molly re…
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This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear! Try Opteo for free for 28 days - https://opteo.com/psp Chris …
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There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some are more effective than others. She addresses your questions, including the differences between targ…
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In this conversation, Yousaf discusses the intricacies of Google Ads, focusing on ad scheduling and bid adjustments. He explains how to set up ad schedules, make strategic bid adjustments based on staff availability and time zones, and analyze conversion data to optimize ad performance. The discussion emphasizes the importance of data-driven decisi…
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Dylan Jahraus transformed from corporate e-commerce strategist to Etsy powerhouse, landing her shop in the top 0.1% worldwide and hitting $1 million in sales in just a few years. Now coaching over 4,500 Etsy sellers across 30+ countries…
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This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com…
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Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Saskin Gales, host of Inside Google Ads, chats with Jenna Harding, host of the Shiny New Clients podcast, about paid and organic marketing. Jyll and Jenna get into a candid conversation about why they love…
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon The screen time battle just got a revolutionary upgrade. Meet Britta Buchholz, the visionary entrepreneur who's flipping the script on how kids interact with technology through her groundbreaking app, Kidoo. After watching her young chi…
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Yousaf discusses the importance of audience signals and segments in optimizing Google search campaigns. He explains how to identify in-market and affinity audiences, the significance of targeting versus observational strategies, and the impact of bid adjustments on campaign performance. Practical examples are provided, with a particular focus on ta…
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A federal judge has ruled on the next phase of the Google antitrust case. Big changes are coming for exclusivity deals, search data sharing, and ad auction transparency. But Chrome stays with Google — no forced sale. In this breakdown, I explain what this means for advertisers, platforms, and buyers. From exclusivity ending, to SEMrush’s future opp…
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How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm" and explains that it’s not a single entity, but a collection of different AI-powered processes that constantly learn and adapt based on your inputs. Jyll explores three specific algorithms - bidding,…
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon The difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psy…
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Yousaf discusses the significant updates in Google Ads related to AI, emphasizing the importance of adapting campaigns to leverage these changes. He highlights the impact of AI on search behavior, the decline of organic search, and the necessity for advertisers to optimize their strategies for AI integration. The discussion also covers the importan…
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In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” a…
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If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, author of the bestselling book about Google Ads Audience Targeting, explores the other side of the ad targeting world: content targeting on the Google Display Network. She explains the difference between …
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