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Building & Branding a Real Business

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Manage episode 279820047 series 2513634
Content provided by Justin Brenner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Brenner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Too many marketers are focused on the wrong thing.

They're obsessed with technical details, like how to structure their bid tests, but they're neglecting the most important parts of their business. The quality of their product, the packaging, delivery time, post-purchase experience, the brand voice, the creative, the landing pages, and the funnel, among other things, are so much more vital.

Some of the most successful marketers are terrible at manual bidding, don't truly understand the algorithm, and have no idea what the difference between 1-day and 7-day click attribution is.

But they have incredible products and brands so they are killing it.

You should be having fun with your marketing. If you're struggling to write copy for your own brand/product, it's probably a sign that you need to reevaluate your brand voice/identity.

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 279820047 series 2513634
Content provided by Justin Brenner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Brenner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Too many marketers are focused on the wrong thing.

They're obsessed with technical details, like how to structure their bid tests, but they're neglecting the most important parts of their business. The quality of their product, the packaging, delivery time, post-purchase experience, the brand voice, the creative, the landing pages, and the funnel, among other things, are so much more vital.

Some of the most successful marketers are terrible at manual bidding, don't truly understand the algorithm, and have no idea what the difference between 1-day and 7-day click attribution is.

But they have incredible products and brands so they are killing it.

You should be having fun with your marketing. If you're struggling to write copy for your own brand/product, it's probably a sign that you need to reevaluate your brand voice/identity.

  continue reading

121 episodes

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