If there’s one guarantee in sales and client work, it’s this: you will face objections. They might be about price. They might be about speed. They might be about your product not doing everything a client wants. But they will come.

So how do you handle them? By borrowing a page from Eminem’s playbook. In this episode, Benjamin breaks down Charlamagne tha God’s advice to “8 Mile them.” A strategy inspired by the legendary rap battle scene in 8 Mile where Eminem disarms his opponent by naming every possible criticism against himself first.

We’ll explore:

• Why trying to appear flawless actually undermines credibility
• How naming your weaknesses builds trust with clients
• The Netflix case study: being upfront about limitations while still positioning for growth
• A practical exercise to help you anticipate objections and turn them into strengths

Whether you’re selling, consulting, or advising, this is a micro-lesson on honesty, confidence, and the surprising power of admitting where you’re not perfect.

🎧 Listen now and learn how to 8 Mile your objections.

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