What can we learn from 99p? On the surface, it’s just one penny less than a pound. But in practice, it changed the way the world priced things. Not because it tricked anyone, but because it presented value in a way that felt lighter, more approachable, more human.

In this episode, Benjamin explores a brilliant moment from Mad Men, where Roger Sterling points to 99 cents as “true brilliance in advertising.” From there, we unpack why presentation matters just as much in sales as it does in advertising.

Too often, we bury what we do in jargon and clichés. The truth is, every sales conversation and every LinkedIn post is an advert for who you are and what you bring. The question is: how simply, clearly, and intriguingly can you say it?

At Showing Up, we don’t claim to be a “cutting-edge provider of human-centric performance enablement solutions.” We just help people be great at sales. And that clarity makes all the difference.

In this episode, you’ll learn:

• Why 99p works, and what it teaches us about presentation.
• How every word you choose in sales shapes how people experience you.
• The difference between jargon and clarity (with some tongue-in-cheek examples).
• Why simplicity doesn’t weaken your message, it strengthens it.

Exercise
What’s your version of 99p? Write down as many simple, intriguing ways as you can to describe what you do. Aim for at least 50. Then test them with colleagues, clients, and friends. Notice which ones land. Keep those. That’s your 99p.

Links & Resources

• Learn more at showinguplearning.com

• Subscribe to access our full library of sales training modules and get free access to The 12 Traits Clients Trust Most.
• Every subscription funds a free scholarship for a young person through the Showing Up Foundation.