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Lazy Marketing + Dissolving Shame: Escaping the "If-Then" Trap (IG LIVE Sept 29/25)
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I went live this week on Instagram planning to “market” my new group… and instead rambled about lazy launches, shame spirals, motherhood, if-then thinking, and why I’m DONE overcomplicating every f*ckin thinggggg!
This episode is extra messy and unscripted, but maybe that’s the medicine?
I touch on the following:
- Why the “if you just do this, then you’ll get that” narrative is so sneaky (and quite frankly, pure bullsh*t)
- How shame spirals keep us stuck in freeze (and what naming them does)
- My reframe on marketing and why I’m calling this launch “lazy”
- The truth about motherhood, identity, and seasons where everything feels heavy
- What I’m experimenting with instead of forcing strategy
At the end, I share about Exhale — my 6-week support group + practice lab for heavy-hearted humans, mothers, creatives + visionaries carrying a dream of a different world… while desiring space, nuance, and nervous system nourishment to keep holding it.
Exhale is a space where we slow down, name our real desires, and anchor into rhythms that actually let you keep going.
👉 We start Oct 9. Click here to learn more + join!
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