B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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MarTech Podcasts
Where Martech meets culture- The business podcast with personality
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Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who’s leading (or lagging), and what’s next. In Martech, clarity is power — and we’re here to deliver it.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
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The Everyday AI podcast is a daily livestream, podcast and free newsletter where we help everyday people grow their careers with AI. The Everyday AI podcast is hosted by Jordan Wilson, a former journalist who's now the owner of a boutique digital strategy company with 20 years of martech experience. Our main focus is to help you keep up with AI trends to make your job easier. Get your work done faster. Increase your output. - Sign up for our free Prime Prompt Polish ChatGPT course: https://p ...
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
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Top trends and challenges facing the advertising industry, especially in Asia. Eminent speakers, thought-provoking questions, hard-hitting insights. Subscribe to learn about the future of adtech, martech and digital marketing.
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Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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Two awkward best friends/co-CEOs discuss all things Marketing and MarTech. The official podcast from Ragnarok, Inc. Subscribe for more thought leadership, insights on incorporating tech solutions and automations into your marketing programs, and lots of laughs.
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to ...
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A podcast that explores how brands use martech and data to create exceptional customer experiences
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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
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Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t bu ...
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Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction i ...
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Salesforce Chit-Chat & MarTech Musings from nVision Talent
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
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MarTech? Marketing Operations? CRM? You have come to the right place! 17 year industry vet, Mike MacFarlane, hosts this weekly show talking with other indie marketers who have ”gone out on their own” in the world of MarTech consulting. Have a listen, will ya?
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CariConnect is a passion project with a goal to cultivate a community of innovative Caribbean-based or born business owners that want to create exceptional online experiences for their customers. This podcast tells stories of the impact that collaboration, online business and digital marketing have had on the economic community. Tune in to learn more about MarTech for business and get inspired to grow and develop your own business.
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Audiolizar is a technological podcast focused on highlighting up and coming MarTech startups, discussing exciting new developments in the digital marketing sector and chatting with industry leaders.
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If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. Whether you’re launching your first online store, running a growing DTC brand, or managing an established ecommerce store, this show delivers actionable marketing and sales insights to help you build and grow a profitable business. We focus on the tools that matter — from marketing apps and SaaS solutions to proven services — so you can grow your online store faster and ...
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Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get i ...
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Funnel Building Strategies for Online Business Owners
Lacey Cribb | Funnel Building, Launching, Operations, and Tech Expert
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Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ ...
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** Find our new episodes at the Community Powered Marketing podcast: https://podcasters.spotify.com/pod/show/communitypoweredmarketing Marketers know it’s the connections we make - between ideas, people, and brands - that make the difference. Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connection ...
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Our hosts discuss ways to use marketing and technology together to move your business to the next level.
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A podcast about all things adtech, martech, advertising, digital, and technological. Come laugh a little while learning about life on the the front lines. Brought to you by Drawbridge.
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Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk - a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges th ...
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Over the last few years, Coditation has successfully built marketing analytics and BI, marketing operations, customer success, social video analytics, marketing video generation, social media analytics and hyper-personalization products/solutions for it's customers. Leveraging this ever expanding MarTech know-how and experience, team Coditation has come up with a series of Podcast episodes focused on MarTech with a focus on data and artificial intelligence driven solutions. For more informat ...
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In-depth conversations with industry leaders.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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MediaVillage, the industry's leading B2B knowledge and content platform for the media, marketing and advertising communities, is home to insightful podcasts and interview series Legends & Leadership with Jack Myers; WomenAdvancing with Kate Byrne; Emerging Leaders with Juan Ayala; Multicultural InSites, Behind the Scenes in Hollywood, and more! Subscribe today never to miss the latest entries of these insightful series!
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Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
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In today’s conversation, we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization w ...
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
Stewart Rogers & Travis Wright
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A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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Woz is a leading cloud-based CDP and marketing technology company. Our Data Transformation and Activation Platform, powered by AI, enables enterprises to collect, transform, and leverage data seamlessly. With 100+ Martech and Adtech integrations, we prioritize data privacy while optimizing campaigns across various platforms. Our Predictive AI analyzes trillions of touchpoints, helping businesses enhance customer acquisition, foster growth, and optimize retention. Woz is the strategic partner ...
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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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MQL.fm is a marketing operations podcast by Jacques Corby-Tuech where you can hear from marketing leaders talking about data, process optimisation, martech enablement and more.
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Join us each week to hear real-world advice and insights from senior marketing, growth and product leaders who are driving growth at the world's fastest growing companies.
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As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
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Adtech moves fast. Yesterday’s innovation is today’s warm-up act. Welcome to Legends of Adtech, created in conjunction with The Digital Voice™ and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. The Legends of Adtech podcast is where the industry's biggest vo ...
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Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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190: Henk-jan ter Brugge: The Head of Martech at Philips thinks martech has outgrown marketing and it’s time we lead like pirates
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What’s up everyone, today we have the pleasure of sitting down with Henk-jan ter Brugge, Head of global digital programs and Martech at Philips. (00:00) - Intro (01:17) - In This Episode (05:11) - Embracing the Digital Pirate Mindset in Martech (16:18) - Why Clean Data Is the Real Treasure Map for AI in Marketing Ops (19:20) - Why Composable Martec…
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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
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Is the hype around AI in marketing finally starting to match reality, or are we still just scratching the surface of its true potential? Agility requires a willingness to experiment with new technologies like AI, but it also demands a deep understanding of your customer and the ability to adapt your strategies based on data and insights. It also re…
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Understanding the Media Publishing Landscape
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Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic advertising's evolution. She discusses blocking AI crawlers to force commercial partnerships, diversifying traffic sources beyond Google…
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Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly
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"No one's data is perfect. I think the biggest challenge though ends up being more people, because what often happens is that companies of a certain scale, marketing orgs of a certain scale, oftentimes we start adding on products or new verticals and we hire marketers to be in charge of those specific products or verticals, and they work in these s…
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The Relationship Currency: Building Authentic Connections in MarTech
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Ever wonder what sets truly successful MarTech professionals apart from the crowd? In our conversation with Adam Otey, VP of Growth at Huge, we uncover a refreshing perspective that might surprise you – it's not just about technical expertise or AI proficiency, but the authentic human connections you build along the way. Adam brings infectious ener…
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Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen
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In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They d…
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Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
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Text us your thoughts on the episode or the show! In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes fo…
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EP 625: Sora 2 release and update, OpenAI and AMD partner, ChatGPT Visual Agent Builder incoming and more AI News That Matters
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OpenAI is dropping a visual agent builder 🤯 There's a HUGE report on AI job losses.... Sora 2 gets good and bad news... And that's just the beginning. Make sure to join us for this week's AI News That Matters! EP 625: Sora 2 release and update, OpenAI and AMD partner, ChatGPT Visual Agent Builder incoming and more Newsletter: Sign up for our free d…
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How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus ...
20:06
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In this episode, we unpack bundles and bulk discounts and how they can nudge customers to buy more and boost revenue. Katie Keith, Founder and CEO of Barn2 Plugins, shares why most stores struggle to increase average order value and how her new Shopify app bridges the gap between different discount strategies. She also provides a masterclass on dis…
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#746: Personalizing the DTC customer experience with Kelly Soligon, Microsoft
24:47
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In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a cultu…
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The future is platforms like Meta being able to manage targeting, creative, and optimization
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AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explains how marketers can adapt to platform-driven campaign creation. He outlines a three-category framework for evaluating which marketing functions will be automated, which expensive tasks become viable …
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From Automation to Autonomy: Practical Steps for Enterprise AI Adoption with Accenture's Mary Hamilton (Replay)
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If most companies are using the same AI systems, how can they stand out and get ahead? And as agentic AI becomes table stakes, what do enterprises need to keep in mind to make AI work? And how can we even trust an AI-powered workplace when most people can't even explain the basics of AI? We're learning from the experts. Accenture's Mary Hamilton jo…
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One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy
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Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's core philosophy of learning from domain experts before making strategic choices. Schultz explains how Zuckerberg brought in creative legend David Droga for Meta's company rebrand and demonstrates the …
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#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
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Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experi…
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Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa
1:17:24
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Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa Brand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa! Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, T…
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Ep 623: Sora 2: AI TikTok Brain Rot or Your Company’s Secret Creative Weapon?
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Everyone's talking about Sora 2. 🗣️ - How good it is - How it's going after TikTok as a social media app - The downsides of cyclical AI brain rot But, you're missing the big upside. On today's show, we're going to tell you how businesses should be focusing on the untapped potential of Sora 2. Want to enter our Sora code giveaway? Go repost today's …
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How Meta’s recent AI hiring focus is that impacting the rest of the company
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Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company's aggressive AI talent acquisition strategy affects internal culture and industry dynamics. He discusses the galvanizing effect of high-profile hires like recent AI executives, the public nature of t…
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#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
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The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to …
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GoodRx’s Wild West Brand Marketing Bets Big On Audio
1:04:43
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He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload. Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and p…
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First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
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Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. Th…
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Ep 622: Gemini AI in Google Sheets: What’s new and 5 daily tasks you didn’t know you could do
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You definitely missed this AI drop 👇 AI functions are live inside of Google Sheets thanks to Gemini. I know what you're saying... AI functions? I can barely spread the sheets! That's the beauty of it. With a simple =AI of your keyboard, you can talk to your spreadsheets in natural language and tap into the full power of Google Gemini. Don't worry..…
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AI Agents Explained: The Future Of Customer Experience — Dom Steil | Why Scaling Brands Need AI, Why AI Agents Make Support Proactive, How iCommerce Powers DTC Growth, What Sets CX AI Agents Apart From ...
22:19
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In this episode, we dive into how AI agents are changing customer support (CX) and operations for DTC brands. Dom Steil, CEO and Founder of StateSet, shares how his platform automates complex tasks like warranty replacements and subscription changes while keeping a personal touch. He explains the difference between AI agents and chatbots, how to ma…
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#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
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Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about…
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New Home Star’s Playbook: HubSpot, AI Agents & AIO Search-158
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New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driv…
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Welcome to Season 2, Episode 4 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore how the best laid marketing plans of mice and men and women often go awry. Or as the American boxer Mike Tyson puts it: Everyone has a plan until they get punched in the mouth! As marketing professi…
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Ep 621: Microsoft’s new Agent mode: Microsoft marketing or Future of Work in Windows?
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Is this the AI agent we've all been waiting for? 🤔 Maybe. Microsoft just unveiled their highly capable Agent Mode and Office Agent. Capabilities? Through the roof. Execution, rollout and availability? ummmm...... Join us as we cut through the fluff on these new AI agents from Microsoft and separate the game-changing features from the shiny marketin…
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How will features like Google's AI Mode impact how people market?
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AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search and chat experiences will reshape digital advertising strategies. He discusses AI engine optimization as the new SEO, the competitive landscape between Google's Gemini and OpenAI's ChatGPT, and Meta's p…
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The Economist’s POV On Remedies For Google’s Ad Tech Monopoly
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In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.
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189: Aditi Uppal: How to capture, activate and measure voice of customer across go to market efforts
52:37
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What’s up everyone, today we have the pleasure of sitting down with Aditi Uppal, Vice President, Digital Marketing and Demand Generation at Teradata. (00:00) - Intro (01:15) - In this Episode (04:03) - How to Use Customer Conversations to Validate Marketing Data (10:49) - Balancing Quantitative Data with Customer Conversations (16:14) - Gathering C…
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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
23:41
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What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your cus…
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Translating Data to Boardroom Impact with Jon Russo
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Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often…
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Ep 620: Apple’s ChatGPT rival, OpenAI’s multi-billion partnerships, Accenture lays off 11,000 due to AI and more AI News That Matters
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Is Apple serious about AI now with a new internal model? 🤔 Why did Accenture lay off 11,000 and how many more will go due to AI? How the heck is OpenAI signing so many multi-billion dollar partnerships? So many AI questions. We've got the AI answers. Don't waste hours each week trying to keep up with the AI news. We do that for you with our Mondays…
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Meta's CMO's playbook for digital marketers
26:54
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Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI-first world where nearly 2 million advertisers now use Meta's generative AI ad creation tools. He discusses the "North Star goal" methodology for aligning marketing strategy, explains how to break ou…
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How To Succeed In Europe’s Fragmented Ecommerce Market — Nicolas Appert | Why Europe Is 30 Unique Markets, What Marketplaces Exist Beyond Amazon, What True Localization Requires, How To Select The Best ...
25:43
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In this episode, we dive into the challenge of selling products across the diverse markets of Europe. Nicolas Appert, CEO of Lengow, shares why Europe is a huge market of 30 small, unique countries with different rules, languages, and payment habits. He explains how localization is key, going beyond simple translation to include cultural understand…
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#742: Making frictionless payments a reality with Peter Galvin, NMI
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How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands? Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we’re going to talk about the future of secure digital payments, how in-ap…
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The Modern Playbook for Integrated Marketing, ABM & AI with Sinziana Ursu
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I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, VP of Integrated Marketing at Upland Software, success comes down to two critical elements: a clear, distinct point of view and genuine cross-chan…
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