B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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MarTech Podcasts
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view. Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space. Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including: Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can market ...
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What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to ...
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Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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Douglas Karr Interviews Business, Marketing, and Sales Leaders
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Where Martech meets culture- The business podcast with personality
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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A podcast that explores how brands use martech and data to create exceptional customer experiences
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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
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Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game. I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t bu ...
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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The Everyday AI podcast is a daily livestream, podcast and free newsletter where we help everyday people grow their careers with AI. The Everyday AI podcast is hosted by Jordan Wilson, a former journalist who's now the owner of a boutique digital strategy company with 20 years of martech experience. Our main focus is to help you keep up with AI trends to make your job easier. Get your work done faster. Increase your output. - Sign up for our free Prime Prompt Polish ChatGPT course: https://p ...
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Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.
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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction i ...
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Salesforce Chit-Chat & MarTech Musings from nVision Talent
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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MediaVillage, the industry's leading B2B knowledge and content platform for the media, marketing and advertising communities, is home to insightful podcasts and interview series Legends & Leadership with Jack Myers; WomenAdvancing with Kate Byrne; Emerging Leaders with Juan Ayala; Multicultural InSites, Behind the Scenes in Hollywood, and more! Subscribe today never to miss the latest entries of these insightful series!
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Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
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Real and relevant discussions on business, marketing, technology and digital. Vera Shafiq talks with a diverse community of thinkers and doers including industry thought-leaders and grass roots professionals who are striving for the same thing - doing marketing the RIGHT way and being PROUD of the work they do. Now with a focus on franchise marketing!
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Top trends and challenges facing the advertising industry, especially in Asia. Eminent speakers, thought-provoking questions, hard-hitting insights. Subscribe to learn about the future of adtech, martech and digital marketing.
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Weekly podcast on using martech to grow your business. Get ideas, tips, and strategies you can start using today.
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CariConnect is a passion project with a goal to cultivate a community of innovative Caribbean-based or born business owners that want to create exceptional online experiences for their customers. This podcast tells stories of the impact that collaboration, online business and digital marketing have had on the economic community. Tune in to learn more about MarTech for business and get inspired to grow and develop your own business.
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Two awkward best friends/co-CEOs discuss all things Marketing and MarTech. The official podcast from Ragnarok, Inc. Subscribe for more thought leadership, insights on incorporating tech solutions and automations into your marketing programs, and lots of laughs.
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Adtech moves fast. Yesterday’s innovation is today’s warm-up act. Welcome to Legends of Adtech, created in conjunction with The Digital Voice™ and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story. The Legends of Adtech podcast is where the industry's biggest vo ...
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Audiolizar is a technological podcast focused on highlighting up and coming MarTech startups, discussing exciting new developments in the digital marketing sector and chatting with industry leaders.
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Our hosts discuss ways to use marketing and technology together to move your business to the next level.
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Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get i ...
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** Find our new episodes at the Community Powered Marketing podcast: https://podcasters.spotify.com/pod/show/communitypoweredmarketing Marketers know it’s the connections we make - between ideas, people, and brands - that make the difference. Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connection ...
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Welcome to Funnel Building Strategies for Online Business Owners! If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place. I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation. This podcast will provide valuable insights into topics lik ...
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A weekly podcast that explores the best growth marketing tools through interviews with today's top marketers. Hosted by Nicholas Scalice.
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A podcast about all things adtech, martech, advertising, digital, and technological. Come laugh a little while learning about life on the the front lines. Brought to you by Drawbridge.
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Today we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk - a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges th ...
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Over the last few years, Coditation has successfully built marketing analytics and BI, marketing operations, customer success, social video analytics, marketing video generation, social media analytics and hyper-personalization products/solutions for it's customers. Leveraging this ever expanding MarTech know-how and experience, team Coditation has come up with a series of Podcast episodes focused on MarTech with a focus on data and artificial intelligence driven solutions. For more informat ...
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In-depth conversations with industry leaders.
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The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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Welcome to MarketMy.ai, the podcast for marketers who are shaping what comes next. Host Fiona Sherwood talks to smart, curious marketers from across sectors and seniority levels about how they got started, what they’ve learned, and where they think marketing is headed. From brand building and B2B growth to tech stacks and team leadership, every episode offers real-world insights for marketeers new and old.
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In today’s conversation, we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization w ...
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VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat
Stewart Rogers & Travis Wright
A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.
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Woz is a leading cloud-based CDP and marketing technology company. Our Data Transformation and Activation Platform, powered by AI, enables enterprises to collect, transform, and leverage data seamlessly. With 100+ Martech and Adtech integrations, we prioritize data privacy while optimizing campaigns across various platforms. Our Predictive AI analyzes trillions of touchpoints, helping businesses enhance customer acquisition, foster growth, and optimize retention. Woz is the strategic partner ...
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Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
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MQL.fm is a marketing operations podcast by Jacques Corby-Tuech where you can hear from marketing leaders talking about data, process optimisation, martech enablement and more.
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Join us each week to hear real-world advice and insights from senior marketing, growth and product leaders who are driving growth at the world's fastest growing companies.
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Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor
35:12
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35:12In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…
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Are clean rooms actually solving the privacy problem or just adding complexity?
3:14
3:14
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3:14Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without proper methodologies, clarifies the FTC's position on confidential computin…
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177: Chris O’Neill: GrowthLoop CEO on how AI agent swarms and reinforcement learning boost velocity
58:23
58:23
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58:23What’s up everyone, today we have the pleasure of sitting down with Chris O'Neill, CEO at GrowthLoop. Summary: Chris explains how leading marketing teams are deploying swarms of AI agents to automate campaign workflows with speed and precision. By assigning agents to tasks like segmentation, testing, and feedback collection, marketers build fast-mo…
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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka
24:06
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24:06Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we’re going to talk about helping companies sc…
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#702: What it takes to keep customers loyal with Anna Convery, Verint
30:52
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30:52Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind. Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, an…
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The Story Behind Garman Homes’ Bold New Website-148
58:49
58:49
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58:49How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, power…
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Ep 563: ChatGPT's New Custom GPT's: Advanced techniques to win back time
46:43
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46:43Think you know ChatGPT's custom GPTs? 🤔 Probably not. Last week, we tackled the basics and what's new with OpenAI's refreshed GPTs. For this AI Working Wednesdays episode, we're getting into some advanced techniques to hep you win back time. ↳ using the crazy powerful o3 model to your GPT's advantage ↳ context stacking ↳ custom actions to connect t…
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The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
1:05:03
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1:05:03Harmony Anderson, Head of Marketing and Growth Product at superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional …
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#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform
25:29
25:29
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25:29If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitors automate you out of business? Agility requires turning busywork into bandwidth so people can collaborate and think strategically instead of shuffling pixels. Today we’re exploring how no-code platfo…
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EP 562: How Will New Grads Get a Job with AI? What You Need to Know
50:18
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50:18The unemployment rate for recent grads? 📉 At an all-time high because of AI. A new study shows that almost 6% of recent college grads in the U.S. are unemployed, the highest rate since 2021 outside of the pandemic. The main reason: companies are leveraging AI instead of hiring new employees. ↳ What do you need to know? ↳ How can students get the ex…
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Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
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Does contextual targeting actually outperform audience-based approaches?
4:10
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4:10Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-pa…
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EP 561: Meta’s new AI lab, OpenAI hit with huge copyright blow, AI’s impact on content publishers and more. AI News that Matters
44:15
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44:15Meta just announced the legit Dream Team of AI. 🥇 That's got OpenAI scrambling.... but getting top talent poached is the least of their worries after a recent copyright case ruling. 🧑⚖️ And publishers might be able to better protect their content from LLMs, but it might make us all a little dumber. 🫤 Meta’s new AI lab, OpenAI hit with huge copyrig…
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Demand Gen and Ops Working Together with Janelle Amos
42:43
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42:43Text us your thoughts on the episode or the show! On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketi…
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Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad…
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Legends of Adtech: The Future Architect - Cadi Jones, SVP Europe at Index Exchange
30:53
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30:53In Episode Three, we’re joined by Cadi Jones, SVP Europe at Index Exchange, to unpack what it takes to shape the future of programmatic. A true future architect, Cadi reflects on a career spent building at the forefront of adtech innovation, from programmatic at Clear Channel to CTV strategies at Pixability and now driving Index’s European vision. …
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#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester
22:13
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22:13If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn’t speed for speed’s sake; it’s the discipline of staying useful while everythi…
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How has the life of an AI expert changed since the launch of chatGPT?
4:04
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4:04AI expertise has evolved dramatically since ChatGPT's launch. Joyce Gordon, Head of AI at Amperity, shares how her role transformed from backend machine learning specialist to cross-functional product strategist shaping AI-first experiences. She discusses techniques for reimagining entire platforms with AI capabilities, designing interfaces for les…
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#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch
24:29
24:29
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24:29Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology? Joining me today is Narek Vardanyan, CEO of Prela…
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REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp
1:11:50
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1:11:50REMIX: Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have …
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The Truth About Digital Ad Fraud in B2B Marketing with Dr. Augustine Fou
41:31
41:31
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41:31I am always looking for ways to improve. Send me a text and let me know your thoughts! - Kevin What if 90% of your marketing budget is being stolen right in front of your eyes? In this eye-opening conversation, Dr. Augustine Fou—MIT PhD and leading expert in digital ad fraud—reveals the shocking truth about how bots are quietly draining millions fr…
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EP 560: Inside Multi-Agentic AI: 3 Critical Risks and How to Navigate Them
32:49
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32:49Multi-agentic AI is rewriting the future of work.... but are we racing ahead without checking for warning signs? Microsoft’s new agent systems can split up work, make choices, and act on their own. The possibilities? Massive. But it's not without risks, which is why you NEED to listen to Sarah Bird. She's the Chief Product Officer of Responsible AI…
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What do Amperity Identity Resolution Agents do?
3:48
3:48
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3:48Customer data fragmentation creates personalization challenges. Joyce Gordon, Head of AI at Amperity, explains how identity resolution agents unify disparate customer data across online and offline touchpoints. The technology reconciles multiple identifiers to create cohesive customer profiles, enabling brands to deliver personalized experiences ba…
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AI Bots, Assistants & Agents: A New Era for New Home Sales-147
58:37
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58:37The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ahead. Whether yo…
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EP 559: ChatGPT’s Updated Custom GPTs: What’s New and How They Work
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46:40Wanna hear a lil secret? You (likely) have no clue what custom GPTs are capable of inside of ChatGPT. OpenAI just updated their capabilities, yet no one's talking about it. Why? The original hype and hoopla from their late 2023 launched fizzled and faded away, and now many AI users have written GPTs off. Big mistake. You won't believe what the newl…
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Should your C-Suite learn to use AI before your employees?
4:02
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4:02Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand AI capabilities for organizational success. She discusses how executives should provide guidance on appropriate AI use while empowering individual contributors who best understand specific use cases. G…
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#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
23:30
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23:30We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows u…
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EP 558: Apple cooked on AI? Apple's Siri failure and the end of its AI innovation
36:34
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36:34Apple is gonna pay their competitors to do AI for them. Yiiiiikes. A recent Bloomberg report detailed Apple's failures to build a smart AI Siri and how they may instead hire OpenAI or Anthropic to do the job for them. Our take? You know we're bringing the fire for this #HotTakeTuesday. Newsletter: Sign up for our free daily newsletter More on this …
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Text us your thoughts on the episode or the show! On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, t…
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Which team should be responsible for integrating AI into your product?
3:48
3:48
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3:48Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the …
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From White Papers to Workshops: Partner Marketing That Actually Converts with Christina Carstensen
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38:40Christina Carstensen—founder of AEGA and longtime partner marketing pro—joins Rick from a sweltering London to talk content that works, campaigns that scale, and why most agencies still don’t get partner marketing. They unpack what makes this space so different, how to turn a single white paper into an ecosystem of pipeline-driving assets, and why …
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Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.
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176: Rajeev Nair: Causal AI and a unified measurement framework
1:08:49
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1:08:49What’s up everyone, today we have the pleasure of sitting down with Rajeev Nair, Co-Founder and Chief Product Officer at Lifesight. Summary: Rajeev believes measurement only works when it’s unified or multi-modal, a stack that blends multi-touch attribution, incrementality, media mix modeling and causal AI, each used for the decision it fits. At Li…
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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
28:46
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28:46Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …
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EP 557: OpenAI and Meta's war on AI talent, will Gemini CLI kill Claude Code? AI News That Matters
51:20
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51:20The AI drama is full tilt! ↳ Meta and OpenAI have all but declared a war on top tech talent. ↳ Google released a free AI coding tool that will likely make huge cuts into Claude's customer base. ↳ Salesforce says AI is doing their own jobs for them. And that's just the tip of the AI iceberg y'all. Don't waste hours a day trying to keep up with AI. I…
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Mastering AI Personalization with Customer Identity Data
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29:10
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29:10AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data inte…
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