Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain

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17d ago 56:27

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On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact.

Tune in to hear:

Why alignment between Marketing Ops, RevOps, and Sales is critical—and how to actually achieve it.
Which metrics matter for executives versus your internal marketing team (and why “vanity metrics” still have a place).
How to build a unified data and reporting framework to eliminate finger-pointing and drive decision-making.
Lessons in event marketing: from planning and execution to post-event follow-up that truly delivers ROI.
Practical ways marketing teams can partner with ops to make account-based strategies more effective.

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Chapters

1. Alignment in Action: Turning Metrics into Meaningful Business Results with Pratibha Jain (00:00:00)

2. Introduction and Guest Background (00:00:47)

3. Data-Driven Marketing Philosophy (00:02:39)

4. Creating Meaningful Metrics and Reporting (00:10:37)

5. Marketing Ops and RevOps Alignment (00:17:22)

6. Effective Account-Based Marketing Strategies (00:22:43)

7. Optimizing Event Marketing Initiatives (00:38:17)

8. Closing Thoughts and Gratitude (00:54:15)

210 episodes

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