Balancing Strategic Projects and Tactical Needs in Ops with Carissa McCall

Ops Cast

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26d ago 41:33

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On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests.

Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower her lean RevOps team to stay focused, deliver impact, and avoid burnout.

Tune in to learn:

🔢 How Carissa uses capacity modeling and effort-impact scoring to realistically plan and execute high-value projects across her team.
🎯 Frameworks for prioritization, including revenue alignment, effort estimates, and project scoping techniques using tools like Asana.
🧠 Personal and team-level time management strategies, including calendar design for deep work and buffers for unplanned requests.
💬 How to say “not now” instead of “no”—and advocate for your team with transparency, empathy, and data.
🏆 Why celebrating wins and communicating the “heroics” of ops work matters—especially when it often goes unnoticed.

Whether you're a team of one or leading a growing ops function, this episode is packed with actionable insights to help you make smarter decisions about what to take on, when, and how.

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Chapters

1. Introduction to Capacity Planning (00:00:00)

2. Prioritization Frameworks (00:09:05)

3. Managing Team Bandwidth (00:14:20)

4. Optimizing Personal Time Management (00:22:52)

5. Handling Urgent Requests (00:27:56)

6. The Art of Saying No (00:35:33)

210 episodes

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